6. “Google will begin indexing
AND RANKING websites
based on what those pages
serve to mobile users”
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7. BUT WHY?
Short answer: More people search from mobile devices.
Longer answer: When you serve different content based on
device, users get upset when they can’t find it.
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8. @Jenstar
▸More than 50% of searches
are done on mobile
▸Some mobile content doesn’t
match desktop
▸Users can’t find the content
on mobile, because it only
exists on desktop
▸When this happens, many
blame Google
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10. @Jenstar
Is Your Site… Responsive?
▸ This means your site
automatically adjusts based
on screen width.
▸ You serve the same MAIN
CONTENT to all users.
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11. @Jenstar
Does Your Site… Use Different
URLs for Desktop vs Mobile?
example.com vs m.example.com
▸Is the main content different
between them?
▸If so, Houston, we have a
problem…
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12. @Jenstar
Truncated Content on Mobile
▸If you have keywords and
information ONLY available on
desktop, YOU WILL NO
LONGER RANK FOR THAT
CONTENT
▸If you don’t update, you will
lose traffic.
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13. @Jenstar
Is Your Site Desktop Only?
▸ You lose an important
ranking boost
▸ Google WILL still index &
rank your desktop only site,
BUT they will crawl it as the
mobile Googlebot.
▸ Google will NOT penalize
this
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14. @Jenstar
Structured Data
▸ Do you strip schema markup
from mobile version?
Often done for mobile page speed
▸ You need to add it back to
mobile pages
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18. @Jenstar
Content
▸ Make sure you have the
same content on BOTH
desktop and mobile
▸ This is the BEST user
experience
▸ This is Google’s
recommendation
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23. @Jenstar
Canonicals
▸ Do NOT need to update
canonicals to make mobile
URLs primary.
▸ Google confirmed they will
sort it out.
▸ BUT make sure if you use m.,
canonicals are set up.
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24. @Jenstar
Mobile Friendly Ranking Boost
▸ Mobile friendly pages will
still receive the ranking
boost associated with being
mobile friendly.
▸ Check yours:
https://search.google.com/search-console/mobile-friendly
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25. @Jenstar
What Does Mobile Googlebot
See?
▸ Use Fetch as Google in
Google Search Console
▸ Select Mobile: Smartphone
▸ No need to Submit (limits)
▸ If m., verify first!
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31. @Jenstar
Mobile Interstitials & Popups
▸ Google will remove mobile
friendly ranking boost from
sites serving interstitials and
popups
31
32. @Jenstar
Mobile Interstitials & Popups
▸ Do not use interstitials /
popups on first page visit
from search results.
▸ Can use on subsequent
pages
▸ BUT think user experience.
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33. @Jenstar
Mobile Interstitials & Popups
▸ Google not releasing sizes of
“allowable” popups
▸ Is it too obtrusive to keep
mobile friendly ranking
boost? No way to tell now.
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35. @Jenstar
Google is Testing!
▸ Starting with limited testing
▸ Globally
▸ Likely won’t notice
▸ Google WILL give more
specific dates when it gets
closer.
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41. @Jenstar
Benefits of AMP
Some users prefer AMP…
Why?
▹Speed
▹Uses less data
▹Speed
▹Can be easier to read
▹Did I mention speed?
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42. @Jenstar
▸Not-so-much Benefits of AMP
▸Limited customization
▸Can be revenue loss
▸Code must validate
(However, Google has become less
restrictive on this, yay!)
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60. @Jenstar
Probably yes…
▸ News site
▸ Recipe site
▸ Have known slow site issues
▸ Target countries with slow
connections
▸ Non-mobile friendly WP sites
wanting “quick fix”
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61. @Jenstar
Maybe think about it…
▸ Heavy ecommerce (but test
with blog/info pages)
▸ Low mobile traffic
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62. About Me
Jennifer Slegg
I am the Founder & Editor of
The SEM Post
You can find me at @jenstar
@TheSEMPost
www.TheSEMPost.com
TheSEMPost.com/panda/
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