Creating Kick Ass Video Content People Will Actually Want to Watch

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Creating Kick Ass Video Content People Will Actually Want to Watch

CREATING KICK ASS VIDEO
CONTENT THAT PEOPLE
WILL ACTUALLY WANT TO WATCH

DEANDRÉ
UPSHAWWHO AM I & WHY SHOULD YOU CARE?
• I’m a Baylor Bear.
• I’ve been producing video content
professionally for the web since 2008.
• I’ve produced over 600 video campaigns for
companies like Mitsubishi, GoToMyPC, AriZona
Iced Tea and Walgreens.
• I’m a washed up former YouTube personality.
TWEET: @DEANDRESAYS
PROJECTS: DEANDRE.CO
WORK: WPROMOTE.COM

01.
Why: I’ve Seen The Future And It’s Between
60 & 90 Seconds Long
02.
What: The Three Most Important Components
of Video Production
03.
How: How Do I Get People To Watch
My Sh**?

01.
I’ve Seen The Future
And It’s Between 60 & 90 Seconds Long

VIDEO ISN’T A MAYBE.
IT’S A MUST.

“SOCIAL VIDEO GENERATES
1200% MORE SHARES THAN
TEXT AND IMAGES COMBINED. “
BRIGHTCOVE

02.
The Three Most Important Components
Of Video Production

STABILIZATION.

LIGHT.

AUDIO.

03.
How Do I Get People To See
My Sh*t?

CREATE CONTENT YOUR
AUDIENCE ACTUALLY WANTS.

CREATE GOOD CONTENT
YOUR AUDIENCE ACTUALLY
WANTS.

PUT YOUR CONTENT
WHERE YOUR AUDIENCE IS.

“NATIVE VIDEO UPLOADS TO
FACEBOOK HAVE 10X HIGHER
REACH COMPARED TO YOUTUBE
LINKS.“
SOCIAL BAKERS

TWEET: @DEANDRESAYS
PROJECTS: DEANDRE.CO
WORK: WPROMOTE.COM

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In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

The Future of Brands on LinkedIn - Alison Kaltman

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI. Key Takeaways: •Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management. •Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

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FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

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Pillar-Based Marketing Master Class - Ryan Brock

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Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

The Future of Brands on LinkedIn - Alison Kaltman

The Future of Brands on LinkedIn - Alison Kaltman

The Future of Brands on LinkedIn - Alison Kaltman

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

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Creating Kick Ass Video Content People Will Actually Want to Watch

1. CREATING KICK ASS VIDEO CONTENT THAT PEOPLE WILL ACTUALLY WANT TO WATCH

2. DEANDRÉ UPSHAWWHO AM I & WHY SHOULD YOU CARE? • I’m a Baylor Bear. • I’ve been producing video content professionally for the web since 2008. • I’ve produced over 600 video campaigns for companies like Mitsubishi, GoToMyPC, AriZona Iced Tea and Walgreens. • I’m a washed up former YouTube personality. TWEET: @DEANDRESAYS PROJECTS: DEANDRE.CO WORK: WPROMOTE.COM

3. 01. Why: I’ve Seen The Future And It’s Between 60 & 90 Seconds Long 02. What: The Three Most Important Components of Video Production 03. How: How Do I Get People To Watch My Sh**?

4. 01. I’ve Seen The Future And It’s Between 60 & 90 Seconds Long

5. VIDEO ISN’T A MAYBE. IT’S A MUST.

6. “SOCIAL VIDEO GENERATES 1200% MORE SHARES THAN TEXT AND IMAGES COMBINED. “ BRIGHTCOVE

7. 02. The Three Most Important Components Of Video Production

8. STABILIZATION.

11. 03. How Do I Get People To See My Sh*t?

12. CREATE CONTENT YOUR AUDIENCE ACTUALLY WANTS.

13. CREATE GOOD CONTENT YOUR AUDIENCE ACTUALLY WANTS.

14. PUT YOUR CONTENT WHERE YOUR AUDIENCE IS.

15. “NATIVE VIDEO UPLOADS TO FACEBOOK HAVE 10X HIGHER REACH COMPARED TO YOUTUBE LINKS.“ SOCIAL BAKERS

16. TWEET: @DEANDRESAYS PROJECTS: DEANDRE.CO WORK: WPROMOTE.COM