The document provides information about the A10 Center, including its catchment area which encompasses over 1 million people within a 45 minute drive. It lists nearby competing shopping centers and provides details about the A10 Center such as its size, number of shops and jobs, occupancy rate, turnover, and opening dates. Charts and diagrams show the center's floor plan, sector mix of stores, and demographic data of the local area.

1. Welcome to the A10 Center

2. Location

3. Catchment Area
The potential
catchment area
Zone I
Core
Driving = up to 5 min
approx. 42,500 people
Zone II
Local
Driving = 5-15 min
approx. 292,800 people
Zone III
Regional
Driving = 15-30 min
approx. 298,000 people
Total
Zone I-III 633,300 people
Zone IV
Extended Regional
Driving = 30-45 min
approx. 518,000 people
Total
Zone I-IV 1,151,300 people
Source: GfK Daten; Status 2008

4. Märkisches Zentrum
Competition Berlin MZB
LCB
Rathaus-Center Kaufpark
Pankow Eiche Süd
Hallen am EGB
Borsigturm Schönhauser
Tegel GBB
Allee Arkaden
Spandau Arcaden Fachmarktzentrum Brunnenstr.ACB
Müllerstraße
Wedding
Turmstrasse Helle Mitte,
Alexa Hellersdorf
Alexanderplatz RIB
Wilmersdorfer Straße Anschutz
Charlottenburg POB Ostbahnh
Friedrichstrasse
of Biesdorf-Center
Wilmerdorfer Arcaden
Ku‘damm/Tauenzien
Tiergarten/Charlottenburg
Forum Neukölln
Tempelhofer Hafen
Schlossstraße
Steglitz Forum Köpenick
Schloss-Strassen-Center
Gropius-Passagen
Forum Steglitz Neukölln
Das Boulevard Berlin
Schloß
SCP
ECE-CenterWettbewer
A 10 -
ECE-Center
Wettbewerb
Wettbewerb geplant

5. Facts & Figures
Areas in qm:
Retail 66,400
Service 5,600
Catering 4,000
Entertainment 16,300
Ancillary areas 27,000
Total 119,300

6. Erweiterung A10 Center
Parking approx. 4,000
Shops approx. 200
Jobs approx. 1,400
Occupancy 100%
Turnover €180 million
Grand opening/Extension 1996/2011

7. Floor Plan
Ground floor
1st floor
Shops
Anchor tenants
Mall

8. Sector Mix
in % of lettable space
entertainment / department
leisure Other stores
13% 6% 18%
catering
food
4%
service 2%
2%
fashion
non-food 24%
health & beauty
28%
3%

9. Refurbishment of the „Old“ Mall

10. Demographic Data
Purchase Unemployment Inhabitants
Inhabitants Centrality Foreigners
power index rate / sqkm
Landkreis
Dahme 161,853 95.4 111 7.1% 5% 72
Spreewald
Berlin 3,443,570 93.86 110.79 14.2% 13.8% 3,890

11. See you soon in the A10 Center!
A10 Center