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COMPANY PRESENTATION
10.2018
COMPANY
Shopping centers are attractive
investments because of
• Continuously positive
development of rents
• Stable long term growth
• Prime locations
• High quality standards
Deutsche EuroShop does not
seek short-term success, but
rather long-term growth and
the resulting stable increase
in the value of the portfolio
Deutsche EuroShop is
Germany´s only public
company that invests
solely in shopping centers
Equity Story
COMPANY PRESENTATION | OCTOBER 2018
1
COMPANY
At a Glance
COMPANY PRESENTATION | OCTOBER 2018
1 100%-view
² as % of market rent
2017 portfolio valuation: approx.
4.93% net initial yield (after
transaction costs)
Professional center management
by ECE, the European market
leader in this industry
21 shopping centers on high
street and in established
locations – 17 in Germany and
one each in Austria, Czech
Republic, Hungary and Poland
Lettable space1 Approx. 1,087,000 sqm
Retail shops1 Approx. 2,700
Market value1 approx. €5.1 billion (DES-share €4.1 bn.)
Rents per year1 €296 million (DES-share €233 mn.)
Occupancy rate1, 2
99%
Avg. GLA per DES-center:
inner city 40,400 sqm
est. locations 99,900 sqm
2
COMPANY
Key Figures
COMPANY PRESENTATION | OCTOBER 2018
1 2014 – 2017, Compound Annual Growth Rate (CAGR)
2 paid on 3 July 2018
3 weighted, taking into account the fact that the convertible bond
was nearly fully converted at the end of its term
200,8
202,9
205,1
218,5
2014 2015 2016 2017
177,5 176,3 178,6
192,4
2014 2015 2016 2017
120,5 123,4 129,9
148.1
2014 2015 2016 2017
+7.1%1
53,95 53,95 53,95
58.253
2014 2015 2016 2017
1.30
1,35
1.40
1.45²
2014 2015 2016 2017
33,17
39,58
43,24 43.19
2014 2015 2016 2017
+2.7%1+2.9%1
REVENUE
€m
EBIT
€m
FFO
€m
NUMBER OF SHARES
mn
DIVIDEND PER SHARE
€
NAV PER SHARE (EPRA)
€
+9.2%1+3.7%1+2.6%1
3
COMPANY
-1%
0%
1%
2%
3%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
German inflation avg. 1.5% DES´ like-for-like revenue avg. 1.5%
Lease System
COMPANY PRESENTATION | OCTOBER 2018
• 10 years lease
• No break-up option
• Turnover-linked rents
• Minimum rents are CPI-linked
• Avg. retail space rent per sqm and year: €270
• Avg. turnover per sqm and year (productivity) in DES’ German shopping centers: €3,9601,2
(avg. German retail: €3,489, avg. German shopping centers: €3,933)1,3
• Rent-to-sales-ratio: 7.5 – 11.5%
• Weighted maturity of rental contracts: 5.5 years1
LIKE-FOR-LIKE REVENUE
4
1 status: 31 Dec. 2017 3 source: GfK Geomarketing
2 excl. VAT 4 status: 30 June 2018
4
COMPANY
Targets
COMPANY PRESENTATION | OCTOBER 2018
Long term net asset
value enhancement
Main focus on NAV and
dividend
“Buy & hold”-strategy,
continuous growth
Portfolio extension
• By acquisition of new
shopping centers
• By increasing existing
amounts of holdings
• By expansion of
portfolio centers
Dividend yield:
currently 5.4%
Investment-focus:
at least 75% Germany and
up to 25% Europe
Stable and
attractive dividends
5
SHOPPING CENTERS
0
1
2
3
4
5
6
7
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2020
Norderstedt
6.1%
Passau
5.5%
A10
6.5%
Billstedt
6.0%
Magdeburg
5.9%
Dresden
5.4%
German prime shopping center yields 2005-2020E
COMPANY PRESENTATION | OCTOBER 2018
%
Source: JLL, EUR Midswaps 7 years
German shopping
center prime yields
Euro Swap
Rate
Forecast
COMPRESSION DECOMPRESSION POLARISATION COMPRESSION
Neunkirchen
5.0%
Brno
5.0%
6
SHOPPING CENTERS
Acquisition of Olympia BRNO
COMPANY PRESENTATION | OCTOBER 2018
Deutsche EuroShop acquired 100% of the shares in Olympia SPV from
Rockspring and ECE European Prime Shopping Centre Fund I (50% each)
Closing: 31 March 2017
Total investment: approx. €382 million, net purchase price excl. debt
of SPV and excl. acquisition costs: approx. €207 million
Financing by long term debt (approx. €217 million, 57%) and
proceeds of capital increase (approx. €165 million, 43%)
Annualised rents 2017: €20.1 million
NOI yield: 5.1%, net initial yield: 5.0%
The SPV is fully consolidated as of 31 March 2017
7
SHOPPING CENTERS
Success factors of a modern shopping center
COMPANY PRESENTATION | OCTOBER 2018
LOCATION
More than 170 million
customers per year
CONVENIENCE
At Your Service
program started
AMBIENCE
Mall Beautification
program started
DIGITALIZATION
LOGISTICS
Click & Collect, Digital
Mall Center Apps,
Future Lab
TENANT MIX
Food Courts and
popular tenants
ASSET
MANAGEMENT
ECE, a leading center
manager in Europe
8
SHOPPING CENTERS
Investments: Mall beautification & convenience
COMPANY PRESENTATION | OCTOBER 2018
Design studies
9
FINANCIALS
-0,20
0,00
0,20
0,40
0,60
0,80
1,00
1,20
1,40
1,60
1,80
2,00
2,20
2,40
2,60
40%
50%
60%
70%
80%
90%
100%
2014 2015 2016 2017* 2018 2019*
Balance
Budgeted capex
Principal payments
Dividend
Payout ratio
Investments: Capex covered by FFO
COMPANY PRESENTATION | OCTOBER 2018
* Forecast dividend per share: proposal
2.23
Payout
ratio
in %
FFO per
share
in €
2.29
2.41
2.54
2.35-
2.39
€25-30 million per year on avg.
€22-25 million per year on avg.
Expected for 2018-2022:
€0.05 increase per year
(guidance until 2019)
2.40-
2.44
Concentration of At-your-service
program in 2018/19
10
SHOPPING CENTERS
Germany
COMPANY PRESENTATION | OCTOBER 2018
SAARPARK-
CENTER
CITY-
GALERIE
CITY-
POINT
RATHAUS
CENTER
ALLEE-
CENTER
PHOENIX-
CENTER
HEROLD-
CENTER
BILLSTEDT-
CENTER
ALLEE-
CENTER
STADT-
GALERIE
A10
CENTER
STADT-
GALERIE
Norderstedt
Wildau/Berlin
Magdeburg
Dessau
Dresden
Neunkirchen
Passau
Hamm
Hamburg
Wolfsburg Hameln
Kassel
Wetzlar
CITY-
ARKADEN
Wuppertal
ALTMARKT-
GALERIE
FORUM
MAIN-
TAUNUS-
ZENTRUM
Sulzbach/Frankfurt
Viernheim/Mannheim
RHEIN-
NECKAR-
ZENTRUM
11
SHOPPING CENTERS
Europe
COMPANY PRESENTATION | OCTOBER 2018
SHOPPING CENTERS
Brno
Czech Republic
OLYMPIA
Gdansk
Poland
GALERIA
BAŁTYCKA
Pécs
Hungary
ÁRKÁD
CITY
ARKADEN
Klagenfurt
Austria
12
SHOPPING CENTERS
Our Tenants1
COMPANY PRESENTATION | OCTOBER 2018
1 Selection of our well known tenants
13
SHOPPING CENTERS
Tenants Structure Top 10 Tenants1
COMPANY PRESENTATION | OCTOBER 2018
1 in % of total rental income as at 31 Dec. 2017
2 consumer electronics and the food retail division of Metro AG were demerged in 2017
2017 2016
H&M 3.5% 3.6%
Ceconomy² 2.7%
Deichmann 2.5% 2.0%
Peek & Cloppenburg 2.3% 2.2%
New Yorker 2.3% 2.4%
C&A 2.0% 1.9%
Douglas 1.8% 2.0%
Metro² 1.7%
Rewe 1.6% 1.7%
DM 1.4% 1.4%
Total 21.8%
LOW LEVEL OF DEPENDENCE ON THE TOP 10 TENANTS
Other tenants
78%
Top 10 tenants
22%
14
SHOPPING CENTERS
Maturity Distribution of Rental Contracts1
COMPANY PRESENTATION | OCTOBER 2018
Long-term contracts base rental income
Weighted maturity 5.5 years
1 as % of rental income as at 31 Dec. 2017
2023 et sqq:
49%
2022:
12%
2021:
21%
2020:
6%
2019:
9%
2018:
3%
15
SHOPPING CENTERS
Fashion
51.1%
Non-food/
electronics
19.1%
Department stores
11.6%
Food
6.3%
Health &
beauty
6.0%
Catering
4.4%
Services
1.6%
Sector Mix1
COMPANY PRESENTATION | OCTOBER 2018
Balanced sector diversification
1 as % of rental space as at 31 Dec. 2017
16
FINANCIALS
Key Figures H1 2018
€ million 01.01. – 30.06.2018 01.01. – 30.06.2017 CHANGE
Revenue 111.6 105.8 5.5%
Net operating income (NOI) 100.5 95.3 5.4%
Earnings before interest and tax (EBIT) 98.0 92.5 6.0%
Financial gains / losses -19.9 -20.0 0.2%
Measurement gains/losses -8.9 -2.2 >100%
Earnings before tax (EBT, excl.
measurement gains/ losses) 1 78.9 73.0 8%
Consolidated profit [earnings per share in €] 55.3 [0.89] 56.2 [0.99] -1.7% [-10.1%]
FFO [per share in €] 75.5 [1.22] 70.9 [1.25] 6.6% [-2.4%]
EPRA Earnings [per share in €] 73.6 [1.19] 68.0 [1.20] 8.2% [-0.8%]
€ million 30.06.2018 31.12.2017 CHANGE
Total equity2 2,540.8 2,574.9 -1.3%
Liabilities 2,139.2 2.052.1 4.2%
Total assets 4,680.0 4,627.0 1.1%
Equity ratio2 54.3% 55.6%
Loan to value ratio - consolidated3
- „look-through“4
30.8%
35.0%
32.4%
34.5%
Cash and cash equivalents 168.3 106.6 57.9%
COMPANY PRESENTATION | OCTOBER 2018
17
1 including the share attributable to equity-accounted
joint ventures and associates
2 including third-party interest in equity
3 Ratio of net financial liabilities (financial liabilities less cash and cash
equivalents) to joint ventures and associates non current assets (investment
properties and investments accounted for using the equity method)
4 Ratio of net financial liabilities to long-term assets
calculated on the basis of the groups share
(after the payout of the dividend on 3 July 2018)
FINANCIALS
Valuation1 – Investment Properties 2017
COMPANY PRESENTATION | OCTOBER 2018
1 External appraisers: since 2015: JLL
5.64
5.80
5.89 5.92 5.98 5.97
5.87
5.46
5.24 5.23
5.37
5.52
5.61 5.64 5.70 5.69
5.53
5.13
4.94 4.93
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Net operating yield in % Net initial yield in %
in € thousand Basis change of -25bps change of +25bps
Rent increase rates 1.47% -128,800 +164,700
Discount rate 5.90% +80,700 -75,000
Capitalization rate 5.11% +134,300 -121,900
Cost ratio 10.14% +13,900 -9,300
SENSITIVITY ANALYSIS
18
FINANCIALS
Loan Structure1,2
1 as of 30 June 2018
2 excl. non-consolidated loans
 21 German and 4 foreign bank partners
 Weighted maturity of fixed interest periods 5.9 years1
INTEREST LOCKIN DURATION
PRINCIPLE AMOUNTS
(€ MILLION)
SHARE OF
TOTAL LOAN
AVG.
INTEREST RATE
Up to 1 year 11.2 0.7% 3.80%
1 to 5 years 3.5 615.7 39.9% 3.75%
5 to 10 years 7.6 658.0 42.7% 2.70%
Over 10 years 11.0 257.3 16.7% 2.04%
Total1 5.9 1,542.2 100% 2.74%
PAGE XY
3.76 3.69 3.67
2.89
2.74
0
2
4
6
8
2,00
2,50
3,00
3,50
4,00
2014 2015 2016 2017 2018
avg. interest rate weighted maturity
yrs%
COMPANY PRESENTATION | OCTOBER 2018
19
1
FINANCIALS
Maturities until 20231,2
COMPANY PRESENTATION | OCTOBER 2018
20
1 as of 30 June 2018
2 excl. at-equity consolidated loans
IN € MILLION
END OF FIXED INTEREST
PERIODS RESPECTIVELY
EXPIRING LOANS AVG. INTEREST RATE
REGULAR
REDEMPTION
PAYMENTS TOTAL MATURITIES
2018 71.6 4.60% 11.2 82.8
2019 123.1 4.73% 19.9 143.0
2020 134.1 4.52% 19.5 153.6
2021 198.3 4.48% 16.0 214.3
2022 217.8 3.26% 14.7 232.5
2023 209.0 2.99% 10.6 219.6
953.9
At-equity consolidated loans1
IN € MILLION
END OF FIXED INTEREST
PERIODS RESPECTIVELY
EXPIRING LOANS AVG. INTEREST RATE DES‘ SHARE
2018-2019 0
2020 35.0 4.00% 50%
2021 63.3 4.59% 50%
2022 12.1 4.90% 50%
2023 0
Phoenix-Center, Hamburg,
Saarpark-Center,
Neunkirchen
Saarpark-Center,
Neunkirchen
Already fixed:
€71.6m, 1.63%, 10y (10/2018)
€132.2m, 2.21%, 10y (08/2019)
€4.9m, 1.68%, 6y (01/2020)
FINANCIALS
German Consumer Price Index
COMPANY PRESENTATION | OCTOBER 2018
Source: Destatis
99
101
103
105
107
109
111
Apr-10
Jul-10
Oct-10
Jan-11
Apr-11
Jul-11
Oct-11
Jan-12
Apr-12
Jul-12
Oct-12
Jan-13
Apr-13
Jul-13
Oct-13
Jan-14
Apr-14
Jul-14
Oct-14
Jan-15
Apr-15
Jul-15
Oct-15
Jan-16
Apr-16
Jul-16
Oct-16
Jan-17
Apr-17
Jul-17
Oct-17
Jan-18
Apr-18
Jul-18
109
110
111
112
LAST 12 MONTHS
+2.3%
since Oct. 2017
+11.9%
since Apr. 2010
21
FINANCIALS
COMPANY PRESENTATION | OCTOBER 2018
1 Compound Annual Growth Rate
(CAGR) 2015 - 2019
2 weighted, taking into account the fact that the convertible bond was nearly
fully converted at the end of its term in November 2017
REVENUE
€m
EBT EXCL. VALUATION
€m
FFO
€m
EBIT
€m
NUMBER OF SHARES2
mn
FFO PER SHARE
€
123.4
129.9
148.1
145-
148
148-
151
2015 2016 2017 2018 2019
53.95 53.95
58.25
61.78 61.78
2015 2016 2017 2018 2019
2.29
2.41
2.54
2.35-
2.39
2.40-
2.44
2015 2016 2017 2018 2019
127.0
134.5
153.3
154-
157
158-
161
2015 2016 2017 2018 2019
202.9 205.1
218.5
220-
224
222-
226
2015 2016 2017 2018 2019
176.3
178.6
192.4
193-
197
194-
198
2015 2016 2017 2018 2019
+2.5%1 +5.9%1 +4.9%1
+2.7%1 +3.4%1 +1.4%1
Forecast
Conversion of convertible bond
22
SHARE
1,05 1,05
1,10 1,10
1,20
1,25
1,30
1,35
1.407
1.458
1.508
1.558
27.30
43,19
10,00
15,00
20,00
25,00
30,00
35,00
40,00
45,00
0,90
1,00
1,10
1,20
1,30
1,40
1,50
1,60
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Dividend & Performance
COMPANY PRESENTATION | OCTOBER 2018
1 respectively paid for the previous FY
2 as of 31 Dec. 2017
3 2018: as of 9 Oct. 2018
4 EPRA/NAREIT Europe
5 German government bonds index
6 Open ended real estate funds
7 paid on 3 July 2018
8 planned proposal
Share price3
DES DAX EPRA4 REX5 OEF6
1 year (2017) -8.6% +12.5% +13.4% -1.0% +5.5%
3 years +4.1% = +1.3% p.a. +9.6% p.a. +8.9% p.a. +0.6% p.a. +4.2% p.a.
5 years +28.0% = +5.1% p.a. +11.2% p.a. +12.4% p.a. +1.7% p.a. +2.6% p.a.
Since IPO (2001) +247.9%= +7.6% p.a. +4.2% p.a. +8.2% p.a. +4.2% p.a. +3.4% p.a.
NAV per shareTREND OF SHARE
Dividend1
PERFORMANCE2
7
23
SHARE
Shareholder Structure1
COMPANY PRESENTATION | OCTOBER 2018
1 Status: 10 Oct. 2018
Institutional
Investors
50.7%
Private
Investors
20.7%
Alexander Otto
18.8%
BlackRock
3.5%
US
10%
Germany
67%
UK
8%
FR
4%
Other
6%
CH
2%
NO
3%
Johannes Schorr
3.3%
State Street
3.0%
 22,100 shareholders
 Free float 81.2%
24
SHARE
Analysts‘ Consensus1
COMPANY PRESENTATION | OCTOBER 2018
1 aggregated by DES, median values, status: 15 May. 2018, 20 analysts
SELL UNDERPERFORM NEUTRAL
• BA Merrill Lynch
• Berenberg Bank
• Commerzbank
• Deutsche Bank
• Equinet
• Green Street Advisors
• J.P. Morgan Cazenove
• NORD/LB
• Oddo BHF
OUTPERFORM
0%
20%
40%
60%
80%
100%
Q2 04 Q3 05 Q4 06 Q1 08 Q2 09 Q3 10 Q4 11 Q1 13 Q2 14 Q3 15 Q4 16 Q1 18
negative neutral positive
BUY
• Kepler Cheuvreux
• Metzler
• M.M. Warburg
• Societe Generale
• Baader Bank
• Bankhaus Lampe
• DZ Bank
• HSBC
• Independent
Research
avg./in € 2018 2019
EBIT (€ million) 196.0 197.0
FFO per share 2.40 2.43
NAV per share 44.08 44.80
Dividend 1.50 1.55
Price target (mean) 36.37
• Kempen & Co.
25
SHARE
10 Reasons to Invest
COMPANY PRESENTATION | OCTOBER 2018
01 02 03 04 05
06 07 08 09 10
The only public
company in Germany
to invest solely in
shopping centers
Prime
locations
Proven,
conservative
strategy
Stable cash flow
with long term
visibility
Shareholder-
friendly
dividend policy
Experienced
management
team
Excellent
track record
Centers almost
100% let
Inflation-
protected rental
agreements
Solidity combined
with growth
potential
26
APPENDIX
Key Data of the Share
COMPANY PRESENTATION | OCTOBER 2018
Listed since 02.01.2001
Nominal capital €61,783,594.00
Outstanding shares 61,783,594
Class of shares Registered shares
Dividend 2017(paid on 3 July 2018) €1.45
52W High €34.22
52W Low €28.04
Share price (9 October 2018) €27.30
Market capitalisation €1.69 billion
Avg. turnover per day last 12 months (XETRA) 208,020 shares
Indices
MDAX, EPRA, GPR, MSCI Small Cap,
F.A.Z.-Index, GPTMS150 Index
Official market
Prime Standard
Frankfurt and XETRA
OTC market
Berlin-Bremen, Dusseldorf, Hamburg,
Hanover, Munich and Stuttgart
ISIN DE 000 748 020 4
Ticker DEQ, Reuters: DEQGn.DE
Market maker Oddo Seydler
27
APPENDIX
COMPANY PRESENTATION | OCTOBER 2018
28
Retail turnover H1 20181
 Retail turnover development on a like-for-like basis: -2.0% +1.3% -1.4%
1 German centers on a like-for-like basis (turnover: €2.1 billion)
2 The sum may not equal the totals due to rounding
RETAIL SECTOR
% change
in 2018
rent-to-sales
ratio in %
% of
sales
% of
space
DEPARTMENT STORES -4.3 6.6 6.3 13.3
FOOD -1.4 7.7 9.4 6.9
FASHION TEXTILES -3.0 12.6 28.8 38.6
SHOES & LEATHER GOODS -4.1 15.6 5.0 6.0
SPORTS -0.3 10.0 4.5 5.5
HEALTH & BEAUTY -0.5 7.4 12.7 6.3
GENERAL RETAIL -3.9 11.8 8.2 9.2
ELECTRONICS -2.1 4.0 15.4 8.4
SERVICES +2.6 5.1 4.9 1.7
FOOD CATERING +0.1 12.7 4.8 4.1
TOTAL -2.0 9.4 100² 100²
 Absolute retail turnover development: -1.7% +1.2% -1.1%
Germany Abroad Total
APPENDIX
Online vs. stationary retail?
COMPANY PRESENTATION | OCTOBER 2018
TURNOVER DISTRIBUTION OF A FASHION RETAILER
• Stationary retail transforms from “Point of Purchase” to “Touch Point” (product experience)
• New store concepts (flagship store, show room, multi-channel store, pick-up store),
click & collect, augmented reality, online goes offline, mobile services
• “Location, location, location” newly interpreted: “Convenience, attractivity & likeability“
Source: GfK
Pure online
purchases
Order in shop,
dispatch by post
Order online, pickup
in shop (click & collect)
Online search,
purchase in shop
Pure shop purchases
29
APPENDIX
The customer journey in our Shopping centers
COMPANY PRESENTATION | OCTOBER 2018
Source: ECE
• „Love2shop“ app
• center website
• social media
• „Easy to Park“ card
• QR code car finder
• 3D wayfinding systems
• indoor navigation
• InfoGate
• gift-wrapping and
packaging services
• personal shopper
• guest card
• cell phone charging stations
• quiet zones/lounge areas
• Selfie photo boxes
• free Wi-Fi
• same day delivery service
• prepaid parking cards
30
APPENDIX
Ecommerce: Growth without end?
COMPANY PRESENTATION | OCTOBER 2018
PROGRESSION OF ONLINE RETAIL TO MARKET MATURITY
Source: GfK
31
APPENDIX
Our partner:
COMPANY PRESENTATION | OCTOBER 2018
• ECE develops, plans, builds, leases and manages large commercial real estate in the sectors shopping,
office, industries since 1965
• Originally ECE was an abbreviation for the German word
Einkaufscenterentwicklung (Shopping center development)
• 100% privately owned by the Otto family
• Active in 12 European countries
• European market leader in the shopping center business
– Assets under management:
– approx. 200 shopping centers
– 7.2 million sqm overall sales area
– approx. 21,000 retail businesses
– 4.3 million daily visitors
– €33.4 billion assets under management
• Austria
• Czech Republic
• Denmark
• Germany
• Hungary
• Italy
• Lithuania
• Poland
• Qatar
• Russia
• Slovakia
• Turkey
MANY INVESTORS RELY ON ECE:
32
APPENDIX
Environment
COMPANY PRESENTATION | OCTOBER 2018
• Climate protection is a top priority for Deutsche EuroShop. We firmly believe that sustainability and profitability are
not mutually exclusive. Neither are shopping experience and environmental awareness. Long-term thinking is part of
our strategy, and that includes a commitment to environmental protection.
• In 2017, 19 of our 21 shopping centers had contracts with suppliers that use renewable energy sources, such as
hydroelectric power, for their electricity needs. The “EnergieVision” organisation certified the green electricity for our
centers in Germany with the renowned “ok-power” accreditation in 2017. We also plan to switch the remaining
centers over to green electricity wherever possible within the next few years.
• The 19 centers used a total of around 71.6 million kWh of green
electricity in 2017. This represented 100% of the electricity
requirements in these shopping centers, Based on conservative
calculations, this meant a reduction of around 25,175 tonnes in
carbon dioxide emissions, which equates to the annual CO2
emissions of more than 1,100 two-person households. The use of
heat exchangers and energy-saving light bulbs allows us to further
reduce energy consumption in our shopping centers.
• Deutsche EuroShop also supports a diverse range of local and
regional activities that take place in our shopping centers in the
areas of the environment, society and the economy.
33
APPENDIX
Germany 1/2
COMPANY PRESENTATION | OCTOBER 2018
1 approximately ² as % of market rent
MAIN-
TAUNUS-
ZENTRUM
A10
CENTER
ALTMARKT-
GALERIE
RHEIN-
NECKAR-
ZENTRUM
HEROLD-
CENTER
RATHAUS-
CENTER
ALLEE-
CENTER
PHOENIX-
CENTER
LOCATION
Sulzbach/
Frankfurt
Wildau/
Berlin
Dresden
Viernheim/
Mannheim
Norderstedt Dessau Magdeburg Hamburg
INVESTMENT 52.0% 100% 100% 100% 100% 100% 50.0% 50.0%
LETTABLE SPACE SQM 124,000 121,000 77,000 69,500 54,300 52,500 51,300 43,400
PARKING 4,500 4,000 500 3,800 850 850 1,300 1,400
NUMBER OF SHOPS1 170 200 200 110 140 90 150 130
OCCUPANCY RATE² 100% 100% 100% 99% 98% 98% 98% 98%
CATCHMENT
AREA1
3.1 m.
inhabitants
1.1 m.
inhabitants
2.1 m.
inhabitants
1.5 m.
inhabitants
0.5 m.
inhabitants
0.5 m.
inhabitants
0.8 m.
inhabitants
0.6 m.
inhabitants
VISITORS 2017 7.90 m. 6.70 m. 13.90 m. 8.10 m. 10.40 m. 5.40 m. 9.30 m. 9.30 m.
OPENING/
REFURBISHMENT
1964/2004/
2011
1996/2011 2002/2011 1972/2002
1971/1995/
2003
1995 1998/2006 2004/2016
34
APPENDIX
Germany 2/2
COMPANY PRESENTATION | OCTOBER 2018
BILLSTEDT-
CENTER
SAARPARK-
CENTER FORUM
ALLEE-
CENTER
CITY-
GALERIE
CITY-
ARKADEN
CITY-
POINT
STADT-
GALERIE
STADT-
GALERIE
LOCATION Hamburg Neunkirchen Wetzlar Hamm Wolfsburg Wuppertal Kassel Passau Hameln
INVESTMENT 100% 50.0% 65.0% 100% 100% 100% 100% 75.0% 100%
LETTABLE SPACE SQM 42,500 35,600 34,500 34,000 30,800 28,700 27,800 27,700 26,000
PARKING 1,500 1,600 1,700 1,300 800 650 220 500 500
NUMBER OF SHOPS1 110 130 110 90 100 80 60 90 100
OCCUPANCY RATE² 95% 99% 98% 99% 98% 99% 100% 100% 97%
CATCHMENT
AREA1
1.0 m.
inhabitants
1.4 m.
inhabitants
0.5 m.
inhabitants
0.7 m.
inhabitants
0.5 m.
inhabitants
0.8 m.
inhabitants
0.8 m.
inhabitants
1.2 m.
inhabitants
0.4 m.
inhabitants
VISITORS 2017 11.30 m. 6.80 m. 7.50 m. 6.30 m. 7.10 m. 8.10 m. 8.50 m. 8.00 m. 5.70 m.
OPENING/
REFURBISHMENT
1969/1977/
1996
1989/1999/
2009
2005
1992/2003/
2009
2001/2006 2001/2004
2002/2009/
2015
2008 2008
1 approximately ² as % of market rent
35
APPENDIX
Europe
COMPANY PRESENTATION | OCTOBER 2018
OLYMPIA
GALERIA
BAŁTYCKA
CITY
ARKADEN ÁRKÁD
LOCATION
Brno,
Czech Republic
Gdansk,
Poland
Klagenfurt,
Austria
Pécs,
Hungary
INVESTMENT 100% 74.0% 50.0% 50.0%
LETTABLE SPACE SQM 85,000 48,700 36,900 35,400
PARKING 4,000 1,050 880 850
NUMBER OF SHOPS1 200 195 120 130
OCCUPANCY RATE² 99% 100% 98% 99%
CATCHMENT
AREA1 1.2 m. inhabitants 1.1 m. inhabitants 0.4 m. inhabitants 1.0 m. inhabitants
VISITORS 2017 8.5 m. 10.00 m. 5.60 m. 12.70 m.
OPENING/
REFURBISHMENT
1999/2014-16 2007 2006 2004
1 approximately ² as % of market rent
36
APPENDIX
Financial Calendar
COMPANY PRESENTATION | OCTOBER 2018
2018
37
23.10. Roadshow Brussels. Oddo
24.10. Roadshow Paris, Oddo
29.10. Roadshow Dubai, Berenberg
30.10. Roadshow Abu Dhabi, Berenberg
30.10.-01.10. Roadshow Tel Aviv, SmartTeam
14.11. Quarterly Statement 9M 2018
20.11. DZ Bank Equity Conference, Frankfurt
03.12. Berenberg European Conference, Pennyhill
10.-11.12. HSBC Global Real Estate Conference, Cape Town
APPENDIX
Contact
COMPANY PRESENTATION | OCTOBER 2018
NICOLAS LISSNER
Manager Investor & Public Relations
OLAF BORKERS
Chief Financial Officer
WILHELM WELLNER
Chief Executive Officer
PATRICK KISS
Head of Investor & Public Relations
Deutsche EuroShop AG
Investor & Public Relations
Heegbarg 36
22391 Hamburg
Tel. +49 (40) 41 35 79 – 20/ – 22
Fax +49 (40) 41 35 79 – 29
E-Mail: ir@deutsche-euroshop.com
Web: www.deutsche-euroshop.com
ir-mall.com
facebook.com/euroshop
flickr.com/desag
slideshare.net/desag
twitter.com/des_ag
youtube.com/DeutscheEuroShop
Important Notice: Forward-Looking Statements
Statements in this presentation relating to future status or circumstances, including
statements regarding management’s plans and objectives for future operations, sales and
earnings figures, are forward-looking statements of goals and expectations based on
estimates, assumptions and the anticipated effects of future events on current and developing
circumstances and do not necessarily predict future results.
Many factors could cause the actual results to be materially different from those that may be
expressed or implied by such statements. Deutsche EuroShop does not intend to update these
forward-looking statements and does not assume any obligation to do so.
38
instagram.com/deutscheeuroshop

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Deutsche EuroShop | Company Presentation | 10/18

  • 2. COMPANY Shopping centers are attractive investments because of • Continuously positive development of rents • Stable long term growth • Prime locations • High quality standards Deutsche EuroShop does not seek short-term success, but rather long-term growth and the resulting stable increase in the value of the portfolio Deutsche EuroShop is Germany´s only public company that invests solely in shopping centers Equity Story COMPANY PRESENTATION | OCTOBER 2018 1
  • 3. COMPANY At a Glance COMPANY PRESENTATION | OCTOBER 2018 1 100%-view ² as % of market rent 2017 portfolio valuation: approx. 4.93% net initial yield (after transaction costs) Professional center management by ECE, the European market leader in this industry 21 shopping centers on high street and in established locations – 17 in Germany and one each in Austria, Czech Republic, Hungary and Poland Lettable space1 Approx. 1,087,000 sqm Retail shops1 Approx. 2,700 Market value1 approx. €5.1 billion (DES-share €4.1 bn.) Rents per year1 €296 million (DES-share €233 mn.) Occupancy rate1, 2 99% Avg. GLA per DES-center: inner city 40,400 sqm est. locations 99,900 sqm 2
  • 4. COMPANY Key Figures COMPANY PRESENTATION | OCTOBER 2018 1 2014 – 2017, Compound Annual Growth Rate (CAGR) 2 paid on 3 July 2018 3 weighted, taking into account the fact that the convertible bond was nearly fully converted at the end of its term 200,8 202,9 205,1 218,5 2014 2015 2016 2017 177,5 176,3 178,6 192,4 2014 2015 2016 2017 120,5 123,4 129,9 148.1 2014 2015 2016 2017 +7.1%1 53,95 53,95 53,95 58.253 2014 2015 2016 2017 1.30 1,35 1.40 1.45² 2014 2015 2016 2017 33,17 39,58 43,24 43.19 2014 2015 2016 2017 +2.7%1+2.9%1 REVENUE €m EBIT €m FFO €m NUMBER OF SHARES mn DIVIDEND PER SHARE € NAV PER SHARE (EPRA) € +9.2%1+3.7%1+2.6%1 3
  • 5. COMPANY -1% 0% 1% 2% 3% 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 German inflation avg. 1.5% DES´ like-for-like revenue avg. 1.5% Lease System COMPANY PRESENTATION | OCTOBER 2018 • 10 years lease • No break-up option • Turnover-linked rents • Minimum rents are CPI-linked • Avg. retail space rent per sqm and year: €270 • Avg. turnover per sqm and year (productivity) in DES’ German shopping centers: €3,9601,2 (avg. German retail: €3,489, avg. German shopping centers: €3,933)1,3 • Rent-to-sales-ratio: 7.5 – 11.5% • Weighted maturity of rental contracts: 5.5 years1 LIKE-FOR-LIKE REVENUE 4 1 status: 31 Dec. 2017 3 source: GfK Geomarketing 2 excl. VAT 4 status: 30 June 2018 4
  • 6. COMPANY Targets COMPANY PRESENTATION | OCTOBER 2018 Long term net asset value enhancement Main focus on NAV and dividend “Buy & hold”-strategy, continuous growth Portfolio extension • By acquisition of new shopping centers • By increasing existing amounts of holdings • By expansion of portfolio centers Dividend yield: currently 5.4% Investment-focus: at least 75% Germany and up to 25% Europe Stable and attractive dividends 5
  • 7. SHOPPING CENTERS 0 1 2 3 4 5 6 7 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2020 Norderstedt 6.1% Passau 5.5% A10 6.5% Billstedt 6.0% Magdeburg 5.9% Dresden 5.4% German prime shopping center yields 2005-2020E COMPANY PRESENTATION | OCTOBER 2018 % Source: JLL, EUR Midswaps 7 years German shopping center prime yields Euro Swap Rate Forecast COMPRESSION DECOMPRESSION POLARISATION COMPRESSION Neunkirchen 5.0% Brno 5.0% 6
  • 8. SHOPPING CENTERS Acquisition of Olympia BRNO COMPANY PRESENTATION | OCTOBER 2018 Deutsche EuroShop acquired 100% of the shares in Olympia SPV from Rockspring and ECE European Prime Shopping Centre Fund I (50% each) Closing: 31 March 2017 Total investment: approx. €382 million, net purchase price excl. debt of SPV and excl. acquisition costs: approx. €207 million Financing by long term debt (approx. €217 million, 57%) and proceeds of capital increase (approx. €165 million, 43%) Annualised rents 2017: €20.1 million NOI yield: 5.1%, net initial yield: 5.0% The SPV is fully consolidated as of 31 March 2017 7
  • 9. SHOPPING CENTERS Success factors of a modern shopping center COMPANY PRESENTATION | OCTOBER 2018 LOCATION More than 170 million customers per year CONVENIENCE At Your Service program started AMBIENCE Mall Beautification program started DIGITALIZATION LOGISTICS Click & Collect, Digital Mall Center Apps, Future Lab TENANT MIX Food Courts and popular tenants ASSET MANAGEMENT ECE, a leading center manager in Europe 8
  • 10. SHOPPING CENTERS Investments: Mall beautification & convenience COMPANY PRESENTATION | OCTOBER 2018 Design studies 9
  • 11. FINANCIALS -0,20 0,00 0,20 0,40 0,60 0,80 1,00 1,20 1,40 1,60 1,80 2,00 2,20 2,40 2,60 40% 50% 60% 70% 80% 90% 100% 2014 2015 2016 2017* 2018 2019* Balance Budgeted capex Principal payments Dividend Payout ratio Investments: Capex covered by FFO COMPANY PRESENTATION | OCTOBER 2018 * Forecast dividend per share: proposal 2.23 Payout ratio in % FFO per share in € 2.29 2.41 2.54 2.35- 2.39 €25-30 million per year on avg. €22-25 million per year on avg. Expected for 2018-2022: €0.05 increase per year (guidance until 2019) 2.40- 2.44 Concentration of At-your-service program in 2018/19 10
  • 12. SHOPPING CENTERS Germany COMPANY PRESENTATION | OCTOBER 2018 SAARPARK- CENTER CITY- GALERIE CITY- POINT RATHAUS CENTER ALLEE- CENTER PHOENIX- CENTER HEROLD- CENTER BILLSTEDT- CENTER ALLEE- CENTER STADT- GALERIE A10 CENTER STADT- GALERIE Norderstedt Wildau/Berlin Magdeburg Dessau Dresden Neunkirchen Passau Hamm Hamburg Wolfsburg Hameln Kassel Wetzlar CITY- ARKADEN Wuppertal ALTMARKT- GALERIE FORUM MAIN- TAUNUS- ZENTRUM Sulzbach/Frankfurt Viernheim/Mannheim RHEIN- NECKAR- ZENTRUM 11
  • 13. SHOPPING CENTERS Europe COMPANY PRESENTATION | OCTOBER 2018 SHOPPING CENTERS Brno Czech Republic OLYMPIA Gdansk Poland GALERIA BAŁTYCKA Pécs Hungary ÁRKÁD CITY ARKADEN Klagenfurt Austria 12
  • 14. SHOPPING CENTERS Our Tenants1 COMPANY PRESENTATION | OCTOBER 2018 1 Selection of our well known tenants 13
  • 15. SHOPPING CENTERS Tenants Structure Top 10 Tenants1 COMPANY PRESENTATION | OCTOBER 2018 1 in % of total rental income as at 31 Dec. 2017 2 consumer electronics and the food retail division of Metro AG were demerged in 2017 2017 2016 H&M 3.5% 3.6% Ceconomy² 2.7% Deichmann 2.5% 2.0% Peek & Cloppenburg 2.3% 2.2% New Yorker 2.3% 2.4% C&A 2.0% 1.9% Douglas 1.8% 2.0% Metro² 1.7% Rewe 1.6% 1.7% DM 1.4% 1.4% Total 21.8% LOW LEVEL OF DEPENDENCE ON THE TOP 10 TENANTS Other tenants 78% Top 10 tenants 22% 14
  • 16. SHOPPING CENTERS Maturity Distribution of Rental Contracts1 COMPANY PRESENTATION | OCTOBER 2018 Long-term contracts base rental income Weighted maturity 5.5 years 1 as % of rental income as at 31 Dec. 2017 2023 et sqq: 49% 2022: 12% 2021: 21% 2020: 6% 2019: 9% 2018: 3% 15
  • 17. SHOPPING CENTERS Fashion 51.1% Non-food/ electronics 19.1% Department stores 11.6% Food 6.3% Health & beauty 6.0% Catering 4.4% Services 1.6% Sector Mix1 COMPANY PRESENTATION | OCTOBER 2018 Balanced sector diversification 1 as % of rental space as at 31 Dec. 2017 16
  • 18. FINANCIALS Key Figures H1 2018 € million 01.01. – 30.06.2018 01.01. – 30.06.2017 CHANGE Revenue 111.6 105.8 5.5% Net operating income (NOI) 100.5 95.3 5.4% Earnings before interest and tax (EBIT) 98.0 92.5 6.0% Financial gains / losses -19.9 -20.0 0.2% Measurement gains/losses -8.9 -2.2 >100% Earnings before tax (EBT, excl. measurement gains/ losses) 1 78.9 73.0 8% Consolidated profit [earnings per share in €] 55.3 [0.89] 56.2 [0.99] -1.7% [-10.1%] FFO [per share in €] 75.5 [1.22] 70.9 [1.25] 6.6% [-2.4%] EPRA Earnings [per share in €] 73.6 [1.19] 68.0 [1.20] 8.2% [-0.8%] € million 30.06.2018 31.12.2017 CHANGE Total equity2 2,540.8 2,574.9 -1.3% Liabilities 2,139.2 2.052.1 4.2% Total assets 4,680.0 4,627.0 1.1% Equity ratio2 54.3% 55.6% Loan to value ratio - consolidated3 - „look-through“4 30.8% 35.0% 32.4% 34.5% Cash and cash equivalents 168.3 106.6 57.9% COMPANY PRESENTATION | OCTOBER 2018 17 1 including the share attributable to equity-accounted joint ventures and associates 2 including third-party interest in equity 3 Ratio of net financial liabilities (financial liabilities less cash and cash equivalents) to joint ventures and associates non current assets (investment properties and investments accounted for using the equity method) 4 Ratio of net financial liabilities to long-term assets calculated on the basis of the groups share (after the payout of the dividend on 3 July 2018)
  • 19. FINANCIALS Valuation1 – Investment Properties 2017 COMPANY PRESENTATION | OCTOBER 2018 1 External appraisers: since 2015: JLL 5.64 5.80 5.89 5.92 5.98 5.97 5.87 5.46 5.24 5.23 5.37 5.52 5.61 5.64 5.70 5.69 5.53 5.13 4.94 4.93 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Net operating yield in % Net initial yield in % in € thousand Basis change of -25bps change of +25bps Rent increase rates 1.47% -128,800 +164,700 Discount rate 5.90% +80,700 -75,000 Capitalization rate 5.11% +134,300 -121,900 Cost ratio 10.14% +13,900 -9,300 SENSITIVITY ANALYSIS 18
  • 20. FINANCIALS Loan Structure1,2 1 as of 30 June 2018 2 excl. non-consolidated loans  21 German and 4 foreign bank partners  Weighted maturity of fixed interest periods 5.9 years1 INTEREST LOCKIN DURATION PRINCIPLE AMOUNTS (€ MILLION) SHARE OF TOTAL LOAN AVG. INTEREST RATE Up to 1 year 11.2 0.7% 3.80% 1 to 5 years 3.5 615.7 39.9% 3.75% 5 to 10 years 7.6 658.0 42.7% 2.70% Over 10 years 11.0 257.3 16.7% 2.04% Total1 5.9 1,542.2 100% 2.74% PAGE XY 3.76 3.69 3.67 2.89 2.74 0 2 4 6 8 2,00 2,50 3,00 3,50 4,00 2014 2015 2016 2017 2018 avg. interest rate weighted maturity yrs% COMPANY PRESENTATION | OCTOBER 2018 19 1
  • 21. FINANCIALS Maturities until 20231,2 COMPANY PRESENTATION | OCTOBER 2018 20 1 as of 30 June 2018 2 excl. at-equity consolidated loans IN € MILLION END OF FIXED INTEREST PERIODS RESPECTIVELY EXPIRING LOANS AVG. INTEREST RATE REGULAR REDEMPTION PAYMENTS TOTAL MATURITIES 2018 71.6 4.60% 11.2 82.8 2019 123.1 4.73% 19.9 143.0 2020 134.1 4.52% 19.5 153.6 2021 198.3 4.48% 16.0 214.3 2022 217.8 3.26% 14.7 232.5 2023 209.0 2.99% 10.6 219.6 953.9 At-equity consolidated loans1 IN € MILLION END OF FIXED INTEREST PERIODS RESPECTIVELY EXPIRING LOANS AVG. INTEREST RATE DES‘ SHARE 2018-2019 0 2020 35.0 4.00% 50% 2021 63.3 4.59% 50% 2022 12.1 4.90% 50% 2023 0 Phoenix-Center, Hamburg, Saarpark-Center, Neunkirchen Saarpark-Center, Neunkirchen Already fixed: €71.6m, 1.63%, 10y (10/2018) €132.2m, 2.21%, 10y (08/2019) €4.9m, 1.68%, 6y (01/2020)
  • 22. FINANCIALS German Consumer Price Index COMPANY PRESENTATION | OCTOBER 2018 Source: Destatis 99 101 103 105 107 109 111 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Jul-17 Oct-17 Jan-18 Apr-18 Jul-18 109 110 111 112 LAST 12 MONTHS +2.3% since Oct. 2017 +11.9% since Apr. 2010 21
  • 23. FINANCIALS COMPANY PRESENTATION | OCTOBER 2018 1 Compound Annual Growth Rate (CAGR) 2015 - 2019 2 weighted, taking into account the fact that the convertible bond was nearly fully converted at the end of its term in November 2017 REVENUE €m EBT EXCL. VALUATION €m FFO €m EBIT €m NUMBER OF SHARES2 mn FFO PER SHARE € 123.4 129.9 148.1 145- 148 148- 151 2015 2016 2017 2018 2019 53.95 53.95 58.25 61.78 61.78 2015 2016 2017 2018 2019 2.29 2.41 2.54 2.35- 2.39 2.40- 2.44 2015 2016 2017 2018 2019 127.0 134.5 153.3 154- 157 158- 161 2015 2016 2017 2018 2019 202.9 205.1 218.5 220- 224 222- 226 2015 2016 2017 2018 2019 176.3 178.6 192.4 193- 197 194- 198 2015 2016 2017 2018 2019 +2.5%1 +5.9%1 +4.9%1 +2.7%1 +3.4%1 +1.4%1 Forecast Conversion of convertible bond 22
  • 24. SHARE 1,05 1,05 1,10 1,10 1,20 1,25 1,30 1,35 1.407 1.458 1.508 1.558 27.30 43,19 10,00 15,00 20,00 25,00 30,00 35,00 40,00 45,00 0,90 1,00 1,10 1,20 1,30 1,40 1,50 1,60 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Dividend & Performance COMPANY PRESENTATION | OCTOBER 2018 1 respectively paid for the previous FY 2 as of 31 Dec. 2017 3 2018: as of 9 Oct. 2018 4 EPRA/NAREIT Europe 5 German government bonds index 6 Open ended real estate funds 7 paid on 3 July 2018 8 planned proposal Share price3 DES DAX EPRA4 REX5 OEF6 1 year (2017) -8.6% +12.5% +13.4% -1.0% +5.5% 3 years +4.1% = +1.3% p.a. +9.6% p.a. +8.9% p.a. +0.6% p.a. +4.2% p.a. 5 years +28.0% = +5.1% p.a. +11.2% p.a. +12.4% p.a. +1.7% p.a. +2.6% p.a. Since IPO (2001) +247.9%= +7.6% p.a. +4.2% p.a. +8.2% p.a. +4.2% p.a. +3.4% p.a. NAV per shareTREND OF SHARE Dividend1 PERFORMANCE2 7 23
  • 25. SHARE Shareholder Structure1 COMPANY PRESENTATION | OCTOBER 2018 1 Status: 10 Oct. 2018 Institutional Investors 50.7% Private Investors 20.7% Alexander Otto 18.8% BlackRock 3.5% US 10% Germany 67% UK 8% FR 4% Other 6% CH 2% NO 3% Johannes Schorr 3.3% State Street 3.0%  22,100 shareholders  Free float 81.2% 24
  • 26. SHARE Analysts‘ Consensus1 COMPANY PRESENTATION | OCTOBER 2018 1 aggregated by DES, median values, status: 15 May. 2018, 20 analysts SELL UNDERPERFORM NEUTRAL • BA Merrill Lynch • Berenberg Bank • Commerzbank • Deutsche Bank • Equinet • Green Street Advisors • J.P. Morgan Cazenove • NORD/LB • Oddo BHF OUTPERFORM 0% 20% 40% 60% 80% 100% Q2 04 Q3 05 Q4 06 Q1 08 Q2 09 Q3 10 Q4 11 Q1 13 Q2 14 Q3 15 Q4 16 Q1 18 negative neutral positive BUY • Kepler Cheuvreux • Metzler • M.M. Warburg • Societe Generale • Baader Bank • Bankhaus Lampe • DZ Bank • HSBC • Independent Research avg./in € 2018 2019 EBIT (€ million) 196.0 197.0 FFO per share 2.40 2.43 NAV per share 44.08 44.80 Dividend 1.50 1.55 Price target (mean) 36.37 • Kempen & Co. 25
  • 27. SHARE 10 Reasons to Invest COMPANY PRESENTATION | OCTOBER 2018 01 02 03 04 05 06 07 08 09 10 The only public company in Germany to invest solely in shopping centers Prime locations Proven, conservative strategy Stable cash flow with long term visibility Shareholder- friendly dividend policy Experienced management team Excellent track record Centers almost 100% let Inflation- protected rental agreements Solidity combined with growth potential 26
  • 28. APPENDIX Key Data of the Share COMPANY PRESENTATION | OCTOBER 2018 Listed since 02.01.2001 Nominal capital €61,783,594.00 Outstanding shares 61,783,594 Class of shares Registered shares Dividend 2017(paid on 3 July 2018) €1.45 52W High €34.22 52W Low €28.04 Share price (9 October 2018) €27.30 Market capitalisation €1.69 billion Avg. turnover per day last 12 months (XETRA) 208,020 shares Indices MDAX, EPRA, GPR, MSCI Small Cap, F.A.Z.-Index, GPTMS150 Index Official market Prime Standard Frankfurt and XETRA OTC market Berlin-Bremen, Dusseldorf, Hamburg, Hanover, Munich and Stuttgart ISIN DE 000 748 020 4 Ticker DEQ, Reuters: DEQGn.DE Market maker Oddo Seydler 27
  • 29. APPENDIX COMPANY PRESENTATION | OCTOBER 2018 28 Retail turnover H1 20181  Retail turnover development on a like-for-like basis: -2.0% +1.3% -1.4% 1 German centers on a like-for-like basis (turnover: €2.1 billion) 2 The sum may not equal the totals due to rounding RETAIL SECTOR % change in 2018 rent-to-sales ratio in % % of sales % of space DEPARTMENT STORES -4.3 6.6 6.3 13.3 FOOD -1.4 7.7 9.4 6.9 FASHION TEXTILES -3.0 12.6 28.8 38.6 SHOES & LEATHER GOODS -4.1 15.6 5.0 6.0 SPORTS -0.3 10.0 4.5 5.5 HEALTH & BEAUTY -0.5 7.4 12.7 6.3 GENERAL RETAIL -3.9 11.8 8.2 9.2 ELECTRONICS -2.1 4.0 15.4 8.4 SERVICES +2.6 5.1 4.9 1.7 FOOD CATERING +0.1 12.7 4.8 4.1 TOTAL -2.0 9.4 100² 100²  Absolute retail turnover development: -1.7% +1.2% -1.1% Germany Abroad Total
  • 30. APPENDIX Online vs. stationary retail? COMPANY PRESENTATION | OCTOBER 2018 TURNOVER DISTRIBUTION OF A FASHION RETAILER • Stationary retail transforms from “Point of Purchase” to “Touch Point” (product experience) • New store concepts (flagship store, show room, multi-channel store, pick-up store), click & collect, augmented reality, online goes offline, mobile services • “Location, location, location” newly interpreted: “Convenience, attractivity & likeability“ Source: GfK Pure online purchases Order in shop, dispatch by post Order online, pickup in shop (click & collect) Online search, purchase in shop Pure shop purchases 29
  • 31. APPENDIX The customer journey in our Shopping centers COMPANY PRESENTATION | OCTOBER 2018 Source: ECE • „Love2shop“ app • center website • social media • „Easy to Park“ card • QR code car finder • 3D wayfinding systems • indoor navigation • InfoGate • gift-wrapping and packaging services • personal shopper • guest card • cell phone charging stations • quiet zones/lounge areas • Selfie photo boxes • free Wi-Fi • same day delivery service • prepaid parking cards 30
  • 32. APPENDIX Ecommerce: Growth without end? COMPANY PRESENTATION | OCTOBER 2018 PROGRESSION OF ONLINE RETAIL TO MARKET MATURITY Source: GfK 31
  • 33. APPENDIX Our partner: COMPANY PRESENTATION | OCTOBER 2018 • ECE develops, plans, builds, leases and manages large commercial real estate in the sectors shopping, office, industries since 1965 • Originally ECE was an abbreviation for the German word Einkaufscenterentwicklung (Shopping center development) • 100% privately owned by the Otto family • Active in 12 European countries • European market leader in the shopping center business – Assets under management: – approx. 200 shopping centers – 7.2 million sqm overall sales area – approx. 21,000 retail businesses – 4.3 million daily visitors – €33.4 billion assets under management • Austria • Czech Republic • Denmark • Germany • Hungary • Italy • Lithuania • Poland • Qatar • Russia • Slovakia • Turkey MANY INVESTORS RELY ON ECE: 32
  • 34. APPENDIX Environment COMPANY PRESENTATION | OCTOBER 2018 • Climate protection is a top priority for Deutsche EuroShop. We firmly believe that sustainability and profitability are not mutually exclusive. Neither are shopping experience and environmental awareness. Long-term thinking is part of our strategy, and that includes a commitment to environmental protection. • In 2017, 19 of our 21 shopping centers had contracts with suppliers that use renewable energy sources, such as hydroelectric power, for their electricity needs. The “EnergieVision” organisation certified the green electricity for our centers in Germany with the renowned “ok-power” accreditation in 2017. We also plan to switch the remaining centers over to green electricity wherever possible within the next few years. • The 19 centers used a total of around 71.6 million kWh of green electricity in 2017. This represented 100% of the electricity requirements in these shopping centers, Based on conservative calculations, this meant a reduction of around 25,175 tonnes in carbon dioxide emissions, which equates to the annual CO2 emissions of more than 1,100 two-person households. The use of heat exchangers and energy-saving light bulbs allows us to further reduce energy consumption in our shopping centers. • Deutsche EuroShop also supports a diverse range of local and regional activities that take place in our shopping centers in the areas of the environment, society and the economy. 33
  • 35. APPENDIX Germany 1/2 COMPANY PRESENTATION | OCTOBER 2018 1 approximately ² as % of market rent MAIN- TAUNUS- ZENTRUM A10 CENTER ALTMARKT- GALERIE RHEIN- NECKAR- ZENTRUM HEROLD- CENTER RATHAUS- CENTER ALLEE- CENTER PHOENIX- CENTER LOCATION Sulzbach/ Frankfurt Wildau/ Berlin Dresden Viernheim/ Mannheim Norderstedt Dessau Magdeburg Hamburg INVESTMENT 52.0% 100% 100% 100% 100% 100% 50.0% 50.0% LETTABLE SPACE SQM 124,000 121,000 77,000 69,500 54,300 52,500 51,300 43,400 PARKING 4,500 4,000 500 3,800 850 850 1,300 1,400 NUMBER OF SHOPS1 170 200 200 110 140 90 150 130 OCCUPANCY RATE² 100% 100% 100% 99% 98% 98% 98% 98% CATCHMENT AREA1 3.1 m. inhabitants 1.1 m. inhabitants 2.1 m. inhabitants 1.5 m. inhabitants 0.5 m. inhabitants 0.5 m. inhabitants 0.8 m. inhabitants 0.6 m. inhabitants VISITORS 2017 7.90 m. 6.70 m. 13.90 m. 8.10 m. 10.40 m. 5.40 m. 9.30 m. 9.30 m. OPENING/ REFURBISHMENT 1964/2004/ 2011 1996/2011 2002/2011 1972/2002 1971/1995/ 2003 1995 1998/2006 2004/2016 34
  • 36. APPENDIX Germany 2/2 COMPANY PRESENTATION | OCTOBER 2018 BILLSTEDT- CENTER SAARPARK- CENTER FORUM ALLEE- CENTER CITY- GALERIE CITY- ARKADEN CITY- POINT STADT- GALERIE STADT- GALERIE LOCATION Hamburg Neunkirchen Wetzlar Hamm Wolfsburg Wuppertal Kassel Passau Hameln INVESTMENT 100% 50.0% 65.0% 100% 100% 100% 100% 75.0% 100% LETTABLE SPACE SQM 42,500 35,600 34,500 34,000 30,800 28,700 27,800 27,700 26,000 PARKING 1,500 1,600 1,700 1,300 800 650 220 500 500 NUMBER OF SHOPS1 110 130 110 90 100 80 60 90 100 OCCUPANCY RATE² 95% 99% 98% 99% 98% 99% 100% 100% 97% CATCHMENT AREA1 1.0 m. inhabitants 1.4 m. inhabitants 0.5 m. inhabitants 0.7 m. inhabitants 0.5 m. inhabitants 0.8 m. inhabitants 0.8 m. inhabitants 1.2 m. inhabitants 0.4 m. inhabitants VISITORS 2017 11.30 m. 6.80 m. 7.50 m. 6.30 m. 7.10 m. 8.10 m. 8.50 m. 8.00 m. 5.70 m. OPENING/ REFURBISHMENT 1969/1977/ 1996 1989/1999/ 2009 2005 1992/2003/ 2009 2001/2006 2001/2004 2002/2009/ 2015 2008 2008 1 approximately ² as % of market rent 35
  • 37. APPENDIX Europe COMPANY PRESENTATION | OCTOBER 2018 OLYMPIA GALERIA BAŁTYCKA CITY ARKADEN ÁRKÁD LOCATION Brno, Czech Republic Gdansk, Poland Klagenfurt, Austria Pécs, Hungary INVESTMENT 100% 74.0% 50.0% 50.0% LETTABLE SPACE SQM 85,000 48,700 36,900 35,400 PARKING 4,000 1,050 880 850 NUMBER OF SHOPS1 200 195 120 130 OCCUPANCY RATE² 99% 100% 98% 99% CATCHMENT AREA1 1.2 m. inhabitants 1.1 m. inhabitants 0.4 m. inhabitants 1.0 m. inhabitants VISITORS 2017 8.5 m. 10.00 m. 5.60 m. 12.70 m. OPENING/ REFURBISHMENT 1999/2014-16 2007 2006 2004 1 approximately ² as % of market rent 36
  • 38. APPENDIX Financial Calendar COMPANY PRESENTATION | OCTOBER 2018 2018 37 23.10. Roadshow Brussels. Oddo 24.10. Roadshow Paris, Oddo 29.10. Roadshow Dubai, Berenberg 30.10. Roadshow Abu Dhabi, Berenberg 30.10.-01.10. Roadshow Tel Aviv, SmartTeam 14.11. Quarterly Statement 9M 2018 20.11. DZ Bank Equity Conference, Frankfurt 03.12. Berenberg European Conference, Pennyhill 10.-11.12. HSBC Global Real Estate Conference, Cape Town
  • 39. APPENDIX Contact COMPANY PRESENTATION | OCTOBER 2018 NICOLAS LISSNER Manager Investor & Public Relations OLAF BORKERS Chief Financial Officer WILHELM WELLNER Chief Executive Officer PATRICK KISS Head of Investor & Public Relations Deutsche EuroShop AG Investor & Public Relations Heegbarg 36 22391 Hamburg Tel. +49 (40) 41 35 79 – 20/ – 22 Fax +49 (40) 41 35 79 – 29 E-Mail: ir@deutsche-euroshop.com Web: www.deutsche-euroshop.com ir-mall.com facebook.com/euroshop flickr.com/desag slideshare.net/desag twitter.com/des_ag youtube.com/DeutscheEuroShop Important Notice: Forward-Looking Statements Statements in this presentation relating to future status or circumstances, including statements regarding management’s plans and objectives for future operations, sales and earnings figures, are forward-looking statements of goals and expectations based on estimates, assumptions and the anticipated effects of future events on current and developing circumstances and do not necessarily predict future results. Many factors could cause the actual results to be materially different from those that may be expressed or implied by such statements. Deutsche EuroShop does not intend to update these forward-looking statements and does not assume any obligation to do so. 38 instagram.com/deutscheeuroshop