project on rcon

A PROJECT REPORT
ON
“MARKET ANALYSYS OF
RELIANCE COMMUNICATION”
IN PARTIAL FULLFILMENT FOR REQUIREMENT OF
COURSE
POST GRADUATION DIPLOMA IN MANAGEMENT
SUBMITTED TO: SUBMITTED BY:
Mr. Zaffer Kidwai Deepti Awasthi
Project Head
PGDM 2nd
Semester
ROLL No: 8421553
INSTITUTE OF
PRODUCTIVITY AND MANAGEMENT

DECLARATION
I, Deepti Awasthi , hereby declare that I have carried out my project in title “Market
analysis of Reliance Communication” I further declare that this is my original work
and no part of this report has been published or submitted to any body or University for
award of Degree/Diploma
Date
Place (Deepti Awasthi)
Reliance Communications Ltd. 2

PREFACE
It’s a think of massive gratification for me to present this summer training project report
on the subject of “Market analysis of Reliance Communication ” Completing in a fast
growing organization “Reliance Communication”, Lucknow.
I feel obliged to Mr. Varun Tandon, Area sales Manager, “R WORLD”
A-26, Shri Raghav Bhavan, Nikunj Indra Nagar, Lucknow. for motivating and guiding
me to complete the project. Practical training is to be an essential part of the professional
institute. This is done in the field of Marketing.
As aspect of management education, which is receiving attention in the evaluation of the
practical training, is to bring actual environment in touch of business management. It is
rigidly accept that the theory widens one’s thinking viz. concept of marketing
philosophies but practice indicates the modern marketing and used in wide variety of
setting of products. The report gives the true picture of the potential customers of the
“Reliance Communication” and their buying behavior.

ACKNOWLEDGEMENT
Preparing a project of this nature of such an organization “Reliance R World” is an
arduous task and I was fortune enough to get support from a number of people to whom I
shall always remain grateful for helping me in completing this project within the
stipulated time limit.
First of all I would like to acknowledge my family. Their emotional and moral support
and their wishes are always with me. That’s why I could complete my task successfully.
Then there is Mr. VARUN, The Area sales Manager, Reliance Communication, who
always ready to discuss the problems I was facing during the completing course of action.
I would also wish to acknowledge my friends for their moral support, encouragement and
patience throughout the course of this project.
I would like to express my gratitude to all these persons and to all the respondents for
their patience throughout the numerous discussions I have had with them during the
course of this project.
(Deepti Awasthi)

Table Of Contents
1. Introduction
2. Objective of the study
3. Research Methodology
4. Founder of Company
5. Overview
6. Vision
7. Company Profile
8. Chairman Profile
9. Business & its Network
10. Reliance ADA Group
11. Enterprise Business Products
12. Internet Service Providers
13. Major Competitors & Their Market Share
14. Potential Opportunity Areas
15. Funnel
16. Analysis of data
17. Findings and Results
18. Points for Success
19. Foreseeable Problems
20. SWOT Analysis
21. Observations
22.Bibliography

Introduction
Reliance Communication is the outcome of the late visionary Dhirubhai Ambani's (1932-
2002) dream to herald a digital revolution in India by bringing affordable means of
information and communication to the doorsteps of India's vast population.
"Make the tools of Communication available to people at an affordable cost, they will
overcome the handicaps of illiteracy and lack of mobility", Dhirubhai Ambani charted
out the mission for Reliance Communication in late 1999. He saw in the
Potential of information and communication technology a once-in-a-lifetime opportunity
for India to leapfrog over its historical legacy of backwardness and underdevelopment.
Working at breakneck speed, from late 1999 to 2002 Reliance Communication given a
new thought to a digital India - 60,000 kilometers of fiber optic backbone, crisscrossing
the entire country. The Reliance Communication pan-India network was commissioned
on December 28, 2002, the 70th - birth anniversary of Dhirubhai. This day also marked
his first birth anniversary after his demise July - 6, 2002.
Reliance Communication network is a pan India, high capacity, integrated (wireless and
wireline) and convergent (voice, data and video) digital network, designed to offer
services that span the entire Communication value chain - infrastructure, services for
enterprises and individuals, applications and consulting. The network is designed to
deliver services that will foster a new way of life for a New India.

OBJECTIVE OF THE STUDY
Every organization has to achieve its organization goals. For this it is very essential for an
organization to know about the view of consumers and their competitive products. This
survey research may be also aimed as to estimate potential buyer for the product. The
objective of the study is as under: -
. To know about customer acceptance of the product
. To suggest the steps for the sales promotion of the product
. To study the requirement regarding to the future of the product
. To analysis the consumer perception about the quality of the services
. To find out solution of customers problems

RESEARCH METHODOLOGY
An exploratory research has been carried out to study the behavior of customers. To meet
the research objective a research formats, to collect information from the respondents was
made & the information was collected using scientific method as per the questionnaire
samples elements have been chosen by observation techniques.
Research Design
Research was conducted to know the scope of Reliance Communication, so it was
designed as analytical
1. Survey of the city- Lucknow
2. Survey of the area- Urban area

Data Collection Techniques
Data for this study has been collected by conducting personal interview with
questionnaire responses.
Survey
The data was collected from the different categories of the customer by personal
interviews through questionnaire to evaluate the potential of the product.
Primary Data
Primary data was collected with the help of:
1. Questionnaire: A prepared questionnaire has been given to the respondent to get
the information. This method helps in collecting the inner view of the respondent
& their suggestions about the product.
2. Personal Interviews: Personal interview was conducted. A mixed type of
questions was asked

Sample Design
Data for this study has been collected from primary sources. For the collection of data
CONVENIENCE SAMPLING has been used.
Sample Size
Sample size for the study was 200 for the universe of the urban area of Lucknow.
Reliance Communications
FOUNDER OF COMPANY
Few men in history have made as dramatic a contribution to their country’s economic
fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left
behind a legacy that is more enduring and timeless.
As with all great pioneers, there is more than one unique way of describing the true
genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot,
the leader of men, the architect of India’s capital markets, the champion of shareholder
interest.
But the role Dhirubhai cherished most was perhaps that of India’s greatest wealth creator.
In one lifetime, he built, starting from the proverbial scratch, India’s largest private sector
enterprise.

When Dhirubhai embarked on his first business venture, he had a seed capital of barely
US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this
fledgling enterprise into a Rs 60,000 crore colossus—an achievement which earned
Reliance a place on the global Fortune 500 list, the first ever Indian private company to
do so.
Dhirubhai is widely regarded as the father of India’s capital markets. In 1977, when
Reliance Textile Industries Limited first went public, the Indian stock market was a place
patronized by a small club of elite investors which dabbled in a handful of stocks.
Undaunted, Dhirubhai managed to convince a large number of first-time retail investors
to participate in the unfolding Reliance story and put their hard-earned money in the
Reliance Textile IPO, promising them, in exchange for their trust, substantial return on
their investments. It was to be the start of one of great stories of mutual respect and
reciprocal gain in the Indian markets.
Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of the
greatest growth stories in corporate history anywhere in the world, and went on to
become India’s largest private sector enterprise.
Through out this amazing journey, Dhirubhai always kept the interests of the ordinary
shareholder uppermost in mind, in the process making millionaires out of many of the
initial investors in the Reliance stock, and creating one of the world’s largest shareholder
families.

OVERVIEW
The Reliance – Anil Dhirubhai Ambani Group is among India’s top three private sector
business houses on all major financial parameters, with a market capitalization of
Rs.325,000 crores (US$ 81 billion), net assets in excess of Rs.115,000 crores (US$ 29
billion), and net worth to the tune of Rs.55,000 crores (US$ 14 billion)
Across different companies, the group has a customer base of over 100 million, the
largest in India, and a shareholder base of over 12 million, among the largest in the
world.
Through its products and services, the Reliance - ADA Group touches the life of 1 in 10
Indians every single day. It has a business presence that extends to over 4,500 towns and
300,000 villages in India, and 5 continents across the world.
The interests of the Group range from communications (Reliance Communications) and
financial services (Reliance Capital Ltd), to generation, transmission and distribution of
power (Reliance Energy), infrastructure and entertainment.

VISION
Reliance Communications envisions a digital revolution that will bring about a New Way
of Life. A Digital Way of Life. For a New India.
With mobile devices, netways and broadband systems linked to powerful digital
networks, Reliance Communications will usher fundamental changes in the social and
economic landscape of India. Reliance Communications will help men and women
connect and communicate with each other. It will enable citizens to reach out to their
work place, home and interests, while on the move. It will enable people to work, shop,
educate and entertain themselves round the clock, both in the virtual world and in the
physical world. It will make available television programmes, movies and news capsules
on demand. It will unfurl new simulated virtual worlds with exhilarating experiences
behind the screens of computers and televisions.
Users of Reliance Communication’s full range of services would no longer need
audiotapes and CDs to listen to music. Videotapes and DVDs would not be necessary to
see movies. Books and CD ROMs would not be needed to get educated. Newspapers and
magazines would not be required to keep abreast of events. Vehicles and wallets will
become unnecessary for shopping.
Reliance Communications will disseminate information at a low cost. "Make a telephone
call cheaper than a post card". These prophetic words of Dhirubhai Ambani will be a
metaphor of profound significance for Reliance Communications. Reliance
Communications will regularly unfold new applications. Continually adapt new digital
technologies. Create new customer experiences. Constantly strive to be ahead of the
world.
Reliance Communications will transform thousands of villages and hundreds of towns
and cities across the country. Above all, Reliance Communications will pave the way to
make India a global leader in the knowledge.

COMPANY PROFILE
Reliance Communications is the outcome of the late visionary Dhirubhai Ambani's
(1932-2002) dream to herald a digital revolution in India by bringing affordable means of
information and communication to the doorsteps of India's vast population.
"Make the tools of communications available to people at an affordable cost, they will
overcome the handicaps of illiteracy and lack of mobility", Dhirubhai Ambani charted
out the mission for Reliance Communications in late 1999. He saw in the potential of
information and communication technology an once-in-a-lifetime opportunity for India to
leapfrog over its historical legacy of backwardness and underdevelopment.
Reliance Communications is India’s largest information and communications service
provider with over 30 million subscribers. The company is the realization of our
founder’s dream of bringing about a digital revolution that will provide every Indian with
affordable means of communication and a ready access to information.
The flagship company of the Reliance – ADA Group, Reliance Communications began
operations in 1999 and has over 30 million subscribers today. It offers a complete range
of integrated telecom
services. These include mobile and fixed line telephony; broadband, national and
international long distance services, data services and a wide range of value added
services and applications aimed at enhancing the productivity of enterprises and
individuals.

Chairman's Profile
Anil Dhirubhai Ambani Regarded as one of the foremost corporate leaders of
contemporary India, Anil Dhirubhai Ambani is the Chairman of all listed Group
companies, namely: Reliance Communications, Reliance Capital, Reliance Energy and
Reliance Natural Resources Limited. Till recently, he also held the post of Vice
Chairman and Managing Director in Reliance Industries Limited (RIL), India's largest
private sector enterprise.
Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally
involved in every aspect of the company's management over the next 25 years.
He is credited with having pioneered a number of path-breaking financial innovations in
the Indian capital markets. He spearheaded the country's first forays into the overseas
capital markets with international public offerings of global depositary receipts,
convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to
rise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company
in January 1997.
He is a member of:
Wharton Board of Overseers, The Wharton School, USA

Central Advisory Committee, Central Electricity Regulatory Commission
Board of Governors, Indian Institute of Management, Ahmadabad
Board of Governor, Indian Institute of Technology, Kanpur.
In June 2004, he was elected for a six-year term as an independent member of the Rajya
Sabha, Upper House of India's Parliament a position he chose to resign voluntarily on
March 25, 2006.
Awards and Achievements:
 Conferred the 'CEO of the Year 2004' in the Platt’s Global Energy Awards
 Rated as one of 'India's Most Admired CEOs' for the sixth consecutive year in the
Business Barons - TNS Mode opinion poll, 2004
 Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management
Association, October 2002
 Awarded the First Wharton Indian Alumni Award by the Wharton India
Economic Forum (WIEF) in recognition of his contribution to the establishment
of Reliance as a global leader in many of its business areas, December 2001
 Selected by Asia week magazine for its list of 'Leaders of the Millennium in
Business and Finance' and was introduced as the only 'new hero' in Business and
Finance from India, June 1999.

Thoughts Of The Legend-Late. Dhirubhai Ambani

BUSINESS
Reliance Communications will offer a complete range of telecom services, covering
mobile and fixed line telephony including broadband, national and international long
distance services, data services and a wide range of value added services and applications
that will enhance productivity of enterprises and individuals. Reliance India Mobile, the
first of Reliance Communications' initiatives was launched on December 28, 2002, the
70th birthday of the Reliance group founder, Shri. Dhirubhai H. Ambani.
This marks the beginning of Reliance's dream of ushering in a digital revolution in India
by becoming a major catalyst in improving quality of life and changing the face of India.
It aims to achieve this by putting the power of information and communication in the
hands of the people of India at affordable costs.
Reliance Communications will extend its efforts beyond the traditional value chain to
develop and deploy telecom solutions for India's farmers, businesses, hospitals,
government and public sector organizations.

NETWORK
Telecommunication networks are the infrastructure for provisioning Communications
services. All businesses today are dependent on telecom to continue their day-to-day
operations. The range and quality of services that can be provisioned is determined by the
quality of the network deployed.
The Reliance Communications network consists of 60,000 kilometers of optical fiber
cables spanning the length and breadth of India. These cables can carry thousands of
billions of bits per second and can instantly connect one part of the country with another.
This physical network and its associated infrastructure will cover over 600 cities and
towns in 18 of the country's 21 circles, 229 of the nation’s 323 Long Distance Charging
Areas (LDCAs) and broadband connectivity to over 190 cities. This infrastructure will be

backed by state-of-the-art information management systems and a customer-focused
organization.
An interesting aspect of the network is the manner in which these fibers are
interconnected and deployed. Reliance's architecture is so fault-tolerant that the chances
of failure are virtually nil. Reliance's ring and mesh architecture topology is the most
expensive component to implement, but assures the highest quality of uninterrupted
service, even in the event of failure or breakage in any segment of the network. Reliance
has 77 such rings across the country with at least three alternative paths available in
metros. Connected on this topology, the service has virtually no chance of disruption in
quality performance.
Reliance's objective is to create value for our customers. Reliance will innovate
ceaselessly so that state-of-the-art technology can be leveraged to create products and
services that are affordable.
Access networks determine the services that can finally be delivered to customer. Our
network has wire line access technologies based on fiber as well as copper. Fiber in the
access network makes broadband services easy to deploy. The wireless access network
deployed for CDMA 1X is spectrum efficient and provides better quality of voice than
other networks and higher data rates. CDMA 1X also provides an up gradation path to
future enhancements.

RELIANCE - ADA Group

Reliance Capital
Reliance Capital is one of India’s leading and fastest growing private sector financial
services companies, and ranks among the top 3 private sector financial services and
banking companies, in terms of net worth.
The company has interests in asset management and mutual funds, life and general
insurance, private equity and proprietary investments, stock broking and other activities
in financial services.
Reliance Communications Limited
The flagship company of the Reliance – ADA Group, Reliance Communications Limited,
is the realization of our founder’s dream of bringing about a digital revolution that will
provide every Indian with affordable means of communication and a ready access to
information.
The company began operations in 1999 and has over 20 million subscribers today. It
offers a complete range of integrated telecom services. These include mobile and fixed
line telephony; broadband, national and international long distance services, data services
and a wide range of value added services and applications aimed at enhancing the
productivity of enterprises and individuals.

Reliance Energy Limited
Reliance Energy Limited, incorporated in 1929, is a fully integrated utility engaged in the
generation, transmission and distribution of electricity. It ranks among India’s top listed
private companies on all major financial parameters, including assets, sales, profits and
market capitalization.
It is India’s foremost private sector utility with aggregate estimated revenues of Rs 9,500
crore (US$ 2.1 billion) and total assets of Rs 10,700 crore (US$ 2.4 billion).
Reliance Energy Limited distributes more than 21 billion units of electricity to over 25
million consumers in Mumbai, Delhi, Orissa and Goa, across an area that spans 1,24,300
sq. kms. It generates 941 MW of electricity, through its power stations located in
Maharashtra, Andhra Pradesh, Kerala, Karnataka and Goa.
The company is currently pursuing several gas, coal, wind and hydro-based power
generation projects in Maharashtra, Uttar Pradesh, Arunachal Pradesh and Uttaranchal
with aggregate capacity of over 12,500 MW. These projects are at various stages of
development.
Reliance Energy Limited is vigorously participating in emerging opportunities in the
areas of trading and transmission of power. It is also engaged in a portfolio of services in
the power sector in Engineering, Procurement and Construction (EPC) through a network
of regional offices in India.

Reliance Health
In a country where healthcare is fast becoming a booming industry, Reliance Health is a
focused healthcare services company enabling the provision of solution to Indians, at
affordable prices. The company aims at providing integrated health services that will
compete with the best in the world. It also plans to venture into diversified fields like
Insurance Administration, Health care Delivery and Integrated Health, Health Informatics
and Information Management and Consumer Health.
Reliance Health aims at revolutionizing healthcare in India by enabling a healthcare
environment that is both affordable and accessible through partnerships with government and private
businesses.

Reliance Media & Entertainment
As part of the Reliance - ADA Group, Reliance Entertainment is spearheading the
Group’s foray into the media and entertainment space. Reliance Entertainment’s core
focus is to build significant presence for
Reliance in the Entertainment eco-system: across content and distribution platforms.
The key content initiative are across Movies, Music, Sports, Gaming, Internet & mobile
portals, leading to direct opportunities in delivery across the emerging digital distribution
platforms: digital cinema, IPTV, DTH and Mobile TV.
Reliance ADA Group acquired Adlabs Films Limited in 2005, one of the largest
entertainment companies in India, which has interests in film processing, production,
exhibition & digital cinema.
Reliance Entertainment has made an entry into the FM Radio business through Adlabs
Radio www.big927fm.com Having won 45 stations in the recent bidding, BIG 92.7 FM is
already India’s largest private FM radio network with 12 radio stations across the country
as on 28th February 2007, with many more to be launched in the coming months

R-Com Increases the business with diversified means.
Reliance Communications has established a pan-India, high capacity, integrated (wireless
and wire line) and convergent (voice, data and video) digital network, to offer services
spanning the entire Communications value chain - infrastructure, services for enterprises
and individuals, applications and consulting.
The Business Units of Reliance Communications comprises of six main groups.
Wireless business of Reliance Communications consists of Reliance India Mobile, R
World, Wireless POS for Credit Card transaction processing, Wireless ATM's, Mobile
VPN, Vehicle Tracking System and R Connect. This pan India wireless network runs on
CDMA2000 1x technology, which offers superior voice and data experience compared to
other competing technologies.
Wire line business of R-COM uses leading edge technologies in the fields of Fiber
Optics, Ethernet, and Microwave radios, Switching, Routing, Digital Compression and
Encoding.
Home Net way is a revolutionary concept, which heralds a break through in the
worldwide research and development for providing television on telecommunication
infrastructure.
Reliance Web World is a countrywide network of retail outlets offering a host of state-of-
the art communication and information services along with food and beverages in a
modern ambience. It probably is also the world's largest network of public access
broadband centers

All Web World outlets have three components: Customer Convenience Centre,
Broadband Centre and Gourmet Café
Reliance is India's largest Internet Data Centre (IDC) service provider, hosting business
critical applications of Indian and foreign blue chip companies, financial institutions and
other important organizations.
Reliance Communications is also a National Long Distance (NLD) and International
Long Distance (ILD) Service Provider. This business involves the bulk sale of our
Communications capabilities (bandwidth) to carry voice and data traffic for other Service
Providers.

Wired to win
The successful rolling out of real broadband services across the nation marks the second
chapter of Reliance Communications commitment to usher in a digital revolution in
India. Reliance Communications is setting new standards for the world to follow through
inventive use of cutting-edge technologies in the field of fibre optics, Ethernet,
microwave radios, switching, routing, digital compression & encoding.
The mass roll out of broadband being carried out by Reliance Communications across the
length & breadth of the country, offering speeds of up to 155 Mbps to millions of users,
in it is a technological marvel.
The uniqueness of Reliance Communications broadband initiatives lies in the fact that
our entire nation wide network is being conceptualized & built from ground zero. Our
network is designed to deliver an affordable quality education, drive governance,
transform healthcare, enhance efficiency in business & finally, generate new job
opportunities for millions of unemployed Indians.
Reliance Communications broadband service is set to revolutionize Indian society by
removing the traditional bottlenecks of development including a lack of capital & a weak
infrastructure & help tide over the challenges of distribution in a vast country like India.

Integrated Enterprise Solution
Reliance Communications integrated solution offering is currently being rolled out in
30cities across India. It consists of an integrated voice, data & video solution. Our target
is to expand its service to cover the entire country eventually.
For Indian enterprises, our convergent voice-data-video solution framework, delivered
through fibre-to-the-building (FTTB) architecture introduces true broadband
connectivity. Our enterprise broadband is delivered using Metro Ethernet technology.
However, based on specific customer requirement other high-end technologies including
Digital Subscriber Line, Local Multipoint Distribution Services (LMDS) & integrated
service digital network (ISDN) are also being deployed.
As per specific requirements of enterprises we provide customized solutions be it a
simple voice solution or complex data solutions that involves nation wide networking of
all branches, sales & field executives, vendors, suppliers & customers at data speeds
scalable from 64 Kbps to 155 Mbps. Reliance Communications core broadband products
include MPLS based VPN, leased lines, Gigabit Internet connectivity, video conferencing
& video telephony.

Products & Services
Reliance Communications Enterprise Broadband-Named Account offers both voice
and data services!
1. Voice Services- It has two basic products to serve the enterprise business.
 Centrex
 PRI (Primary Rate Interface)
2. Data Services- It has four basic products to serve the enterprise business.
 Point-to-Point Leased Line
 MPLS-VPN
 Data Centre
 Internet Bandwidth

Voice Services:
1. Centrex-
Salient Features – Centrex (Smart Office)
It is a simple wire line digital phone which provides you a feature-rich telephone service
with NextGen Caller ID, Speakerphone and Mobile phone Features ensures maximum
convenience for you right from the first call. We call this product as smart office, because
it ensures to give your budget the maximum output at the minimum cost.
Direct Line for every user: Every user has a direct line and a direct number. The callers
don’t have to go through an operator. Load on the operator is reduced, thus requiring
fewer operators.
Extension (intercom) number for every user: All users within Smart Office can call
each other by dialing short digit extension numbers. And of course calls made within the
Smart Office group are free.
Class of Service can be defined for every line such that it becomes possible to restrict
type of calls made from it. Various calling facilities are available Viz. Intra-Office calling
only, local + Intra-state long distance, Local + National long distance or Local + National
long distance + International long distance.
Attendant Console (Optional): An operator console can be set up to attend to the callers
who do not know the direct numbers. Calls coming
to the Attendant console are queued. This is a PC based console designed to efficiently
handle the incoming calls with standard Attendant console features. PC should be
provided by customer.
All standard PBX features are available with the Reliance Smart Office solution

Call Management features: You can keep an ongoing call on hold or transfer it as you
wish. You can set call forward rule – Call Forward on Busy, Call Forward on No reply or
forward all incoming calls to any local Reliance number.
Absentee Subscriber Service: If you are out of office, this facility will play a message
saying so. And your callers will not have to keep trying your number.
Ten party conferences: Conferencing is no more limited to 3 or five parties. Up to 10
party conferencing is possible with the Reliance Smart Office solution.
Manager - Secretary Working: Allows secretaries to screen calls for managers before
transferring.
Call Pick up groups: Any phone ringing within the group can be picked up by another
phone in the same group by dialing a Call Pick up code. This allows fellow colleagues
within a department to receive calls for their colleagues (who are not on their desks)
without having to actually go to the ringing phone feature rich Speakerphone is provided
to every user within the Smart Office for dialing convenience and hands free talking.
The Reliance phone will ensure that a user will always know his caller since CLIP
(Calling Line Identification Presentation) facility is provided on every Reliance Smart
Office line. Additionally, in case of calls coming from PSTN (i.e. from outside Smart
Office group), Call Waiting CLIP is also available
.
Features like Missed Call Information & Call forwarding: It ensure that you never
miss a call when you are away from your desk. Note: Current inter-connect rules permit
Call Forwarding to Local Reliance phones only.

A Phone Book: To store the telephone numbers along with the name of the person is also
available for the convenience of the user. The user can search by name within the Phone
Book.
The Delayed Hotline facility: It allows the user to get connected to a frequently dialed
preset number without having to dial it every time. This preset number gets automatically
dialed once the handset goes ‘Off-hook’ and there is no activity for 7 seconds.
Value Proposition:
1. Carrier grade service
 Unlimited scalability
 Maintenance free
 Obsolescence proof
 Carrier grade service reliability
 Self-healing fiber optic ring network
 Uptime levels better than that of a hot standby duplex PBX
2. Outsourced solution with Zero Investment: Since you don’t have to own any
equipment, your capital is free to be deployed in your core business.
3. The Reliance Phone Experience Feature-rich telephone service with NextGen Caller
ID, Speakerphone and Mobile phone Features ensures maximum convenience for you
right from the first call.

4. Digital PBX functionality
 Direct Inward Dialing (DID)
 Intercom
 Attendant console (Optional)
5. Shared Commitment Plans You need not worry about not being able to consume
your Free Calls on some lines. Your monthly commitment is set off against combined
usage of all the lines put together i.e. free call worth of all lines is pooled together.
Smart Office- Tariff plans

CDMA POSTPAID PLAN
Call Charges (Rs.) in sec .50 .01 .50
Plan name- SPUNLTDONNET440
Monthly plan charge-440
Rate per Call Unit (Rs. /Pulse)-60sec
Free Call worth (Rs.)-Unlimited On net
Refundable Deposit for ILD (Rs.)-250
Call Charges in sec (Rs.)-.00
Reliance Communications Ltd.
Plan name
Plan
Simple
99N
Plan
SimplePPS
199N
Plan
SimpleFV
399
Monthly Plan Charge (Rs.) 99 199 399
Free Calls Worth (Rs.) 0 150 399
Rate per Call Unit #
(Rs./Pulse) 60sec 1sec 60sec
Refundable Deposit for ILD
(Rs.)
250 250 250
36

-
Smart Office - Call charges
(Effective Rate/Min - 24 hrs)
NEW CONNECTION
SIM MRP Rs. 4
I/c Validity Lifetime#
BaseTariff
All Local Calls Rs. 1.00
All STD Calls Rs. 1.50
National Roaming
All Incoming & Local
Outgoing calls
Rs. 1.00
All STD Outgoing calls Rs. 1.50
International Call Rates
Countries/Region
USA, Canada, Fixed lines in Australia, New
Zealand
Rs.6.40 per min
Mobile phones in Europe, Bangladesh, Bhutan, Sri
Lanka, UAE,Saudi Arabia, Bahrain,Qatar
Rs. 10.00 per min.
Satellite calls/Special Numbers Rs.550/min
ILD Tariff Country Code Wise
SMS*
Local Rs. 1.00
Application Rs. 3.00
National Rs. 1.50
International Rs. 5.00
#Lifetime Validity – Validity up to the license period & Minimum recharge
of Rs.200 in every 180 Days.
*SMS charges in national roaming are same as displayed above
Lifetime for all Circles except J&K, Assam and North East
For J&K ,Assam and North East Circles -
• Validity is 90 Days

• Minimum recharge of Rs.100 every 90 days to get 90 days extension
in validity.
• Validity extension shall be subject to the permission granted by DOT
to run prepaid services in these Telecom Circle.
Services to any prepaid mobile number will be discontinued if there is
no usage i.e. no voice call (incoming/ outgoing), SMS or data for any
continuous period of 60 days. No refund will be given for any unused
talk time and validity on the card. The mobile number will not be usable
after disconnection.
PREPAID CDMA PLAN-RECHARGE VOUCHERS
Circle Name: Uttar Pradesh-E
Top-Up Voucher
Recharge Type MRP Talktime
Admin
Fees
Service
Tax
TopUp -Extra
Talktime
130 140.00 0.00 0.00
150 175.00 0.00 0.00
200 230.00 0.00 0.00
300 355.00 0.00 0.00
500 600.00 0.00 0.00
Topup - Full Talk-
time
55 55.00 0.00 0.00
Topup - Full
Talktime
75 75.00 0.00 0.00

120 120.00 0.00 0.00
400 400.00 0.00 0.00
1000 1000.00 0.00 0.00
Topup - Regular 10 6.90 2.00 0.00
15 11.35 2.00 0.00
20 14.80 3.00 0.00
25 19.25 3.00 0.00
30 23.70 3.00 0.00
50 41.50 3.00 0.00
100 86.00 3.00 0.00
Services to any prepaid mobile number will be discontinued if
there is no usage i.e. no voice call (incoming/ outgoing), SMS or
data for any continuous period of 60 days. No refund will be
given for any unused talk time and validity on the card.
International Long Distance Rates
International
Long Distance
(ILD) Rates
Call
Unit
Length
(Pulse)
(Min.)
Rates (Rs.)
MRP TALKTIME VALIDITY
USA^, Canada
& (Fixed)
4 115 102.35 45
Bangladesh 5.50 100 89 30
South East
Asian
Countries
(Singapore,
Hongkong,
Malaysia,
3.25 449 399.61 60

Indonesia,
Thailand)
Rest of the
world **
6.4 699 622.11 60
** Excluding the following countries - Cook Island, Cuba, Deigo Garcia,
Guinea Bissau, Nauru, Norfolk Island, Sao Tome, Sakhalin, Solomon Island,
Tokelau, Tuvalu, and Vanuatu. The ILD rates for these countries would be
Rs.40/min.
^ For Alaska & Hawaii, call rates of "Rest of World" apply.
Call Rates to Satellite Phones
INMARSAT CALL RATES:
Region
Call Unit
Length (Pulse) (Sec.)
Rate (Rs.)
Atlantic Ocean - East 1 5.83
Pacific Ocean 1 5.83
Indian Ocean 1 5.83
Internet Usage Rates
Call Charges

Depicted for
Plan 1000
ISP
Charges
(Rs./Min.)
Total
Charges
Rs/ Hr.
Call
Unit
length
(Pulse)
(Sec.)
Rate /
Call Unit
(Rs.)
Effective
Rate /
Min (Rs.)
Peak Hour Rates
on all days
(06:30 - 22:30)
0.10 450 1.00 0.13 14
Off-Peak Hour
Rates on all days
(22:30 - 06:30)
0.10 900 1.00 0.07 10
Call rates for other plans can be calculated based on the applicable Rate per
Call Unit in the chosen plan
Primary Rate Interface (PRI)
Reliance Network Advantage
• Fiber in the last mile – Ring protects your phone from cable cuts
• Fiber to building cluster – No tapping of your calls; immunity
towards rains and cross talk

• CAT5 cabling in the building – Higher Grade Copper
• “Last Mile Copper” becomes last few feet – Enhanced Reliability.
Regular Features
1. Direct line for every user – Each extension on your EPABX is
assigned a unique telephone number because of the Direct Inward
Dialing (DID) feature. This means every employee gets a direct line
on which he/ she can be contacted from anywhere.

2. Digital Quality- You can enjoy the benefits of Digital voice quality,
that’s crystal clear and distortion- free. Moreover, a Digital service
means that your line is tamper proof and hence it cannot be tapped by
unauthorized people.
3. Saving on recurring costs - You get a direct line for every employee,
without paying regular rentals for every line. Since callers can now
reach your employees directly on their extensions, lesser number of
operators is required.
4. Lesser wires, higher uptime – Hassles associated with managing a
complicated jungle of wires (as in analog trunking) are a thing of past.
Now with the Reliance E1 DID trunking solution, you get only 4
wires for every 30 channels. So, the wiring at your EPABX becomes
simple, clean and easy to manage, leading to higher uptime as outages
reduce significantly.
Additional Features
DID Number Presentation (DNP) – Today when you call from your
EPABX, the CLIP that goes out is that of your board number and not your
extension/ DID number, thus making it difficult for the called party to
identify you. Our ISDN PRI service comes pre-enabled with DNP feature so
that your direct phone number is displayed to the caller.

Enhanced Service Availability – Performance and availability is no longer
a cause for concern. Reliance has invested in a state-of-the-art fibre optic
network with ring architecture right up to the building, to provide automatic
recovery of traffic, in case of failures.
No Congestion or Busy Signals – No congestion or busy signals for your
callers. Our E1 trunk ensures that a call will be connected through the first
available free channel from a group of channels
VALUE PROPOSITION
• Direct Line for every user.
• Simplified Implementation and higher uptime.
• Opex Savings with reduced operators.
• Attractive Tariffs.
Data Services
Point-to-Point Leased Line:

The most efficient and cost-effective way to connect two offices is a leased
line; it provides a clear and continuous channel between two end points.
Little wonder that most large enterprises use leased lines for connectivity.
Reliance's 'end-to-end leased line' is delivered through its state-of-the-art
optic fibre network with its unique self-healing feature.
With its 'fibre-to-building' approach, Reliance has reduced the last mile to
just a few meters of in-building copper cabling. Being mostly optic fibre-
based, our network can offer reliable and scalable services with a high
degree of availability to our customers
Internet connectivity has become the priority for the business organizations
looking for better and faster global operations. Increasingly customers are
demanding Leased Internet Access, so that
They are connected 24 hours to the Internet and all the users in the
organization are on-line.
Leased Internet Access services are reliable, highly available, flexible and
permanent internet access to the users at the customer end. Allowing
symmetric (both uplink and downlink are of the same speed) web access to
the customer very much necessary for modern age
service usage including Voice, Video, Web casting, Pod casting, Interactive
Communication.
Leased Access allows users to connect to Internet through static IP, an
essential need in VPN connectivity, ERP access, Client-Server applications,

and extranet establishment. Further, having a leased internet access gives the
client an option to host their own web applications. Last but not the least, the
pre-known static cost helps customer in budgeting.
Advantages of Leased Internet Access over other services (like DSL,
cable) are:
1. Always-on connection.
2. Secure and private - Leased Access is dedicated entirely to you,
which means it is exclusively yours.
3. High throughput as no one else uses it. And you have total access to it
(24 hours a day), which means there is never a delay in
sending/receiving information.
4. Reliable – Leased line is delivered on copper, fiber optic or wireless
transmission network and is monitored round the clock to provide you
with a highly reliable service.
5. Resilience can be developed as part of the solution.
6. Cost control and savings.
7. Upload and download speeds are the same and wide choice in
bandwidth.
Leased line can serve hundreds of users simultaneously. Your business will
become more efficient and react faster to crucial information.

International Private Leased Line ( IPLC )
Your virtual globetrotter A Reliance international private line is a
dedicated, “always on”, leased point-to-point digital circuit for the bulk
transport of data, voice and video. It allows simultaneous two-way
transmissions of digital signals at speeds ranging from 64 kbps to 155 Mbps.
Product variants:
 Half circuit: In partnership with Reliance Communications Inc.
Full circuit: End-to-end connectivity in partnership with all major
international carriers.
Data Center:
Managed Hosting Services -Dedicated Hosting the delights of dedication
Reliance Dedicated Hosting Services offers you with your own server
with the on-site technical expertise. We will provision, install,
configure, monitor and maintain your server hardware, operating
systems with database and other applications.

Reliance Dedicated Server Hosting Services
The Dedicated Hosting environment provides an exclusive server or servers
devoted solely to the corporate website on its premises the ISP provides a
dedicated server, and manages the operating system, hardware and backup
facilities.
The client retains full control and ownership over its software applications
and content. Dedicated servers can be used as a web server, e-business
solution, corporate Intranet, DNS, reseller virtual hosting, live-streaming
broadcast machine or anything that requires greater reliability, speed and a
highest level of security.
Allows the customer to expand and enhance its Internet business without
incurring expenditure on costly infrastructure and related manpower.
Protects customer's traffic and servers from downtime and service failures
with redundant and secure data center environment and network architecture
Allows customer to guarantee quality of service with leading service level
agreements (SLAs) and 24/7 expert customer supports.
At Reliance Data Center any hosting requirement is fulfilled with the
appropriate solution at best suitable prices. From catering to a requirement

of general budget the average performance server to resource-intensive
application and high-performance server.
Reliance offers Dedicated Server Hosting as pre-configured dedicated
servers packages and fully customizable servers allowing you to truly tailor
a hosting environment that's optimized and calibrated to your needs.
Customize your own server, when you want to run your e-Business, you just
cannot afford your website or applications to be down even for a second or
tolerate any performance degradation because of bandwidth fluctuations.
Our offer includes powerful and robust hardware, sizeable amount of
Internet Bandwidths and various other managed value added services such
as Backup, Monitoring etc along with all security services such as Firewall,
IDS and Antivirus bundled to take care of your most demanding hosting
requirements.
Bundled offerings
This is a unique bundle offering which includes powerful hardware, sizeable
amounts of Internet Bandwidths and various other managed value added
services such as monitoring, backup, and security to take care of your most
demanding hosting requirements.

These bundles are available in four attractive packages. Each plan further
allows you to choose the OS(Windows/Linux) of your interest. And if you
are looking for higher end configuration, our bundled offering allows you to
further choose from the various optional and upgrade services to match your
future requirements
Internet Bandwidth
Network of networks
Travel by ‘business classes in cyberspace. Stay a step ahead of the competition. Save
money while enhancing productivity, by leveraging the Reliance Enterprise Dedicated
broadband Internet access services.
Reliance Broadband Internet Access provides carrier class Internet bandwidth through a
dedicated connection over a nationwide fibre-optic IP backbone. Its ‘fibre to building’
approach and the international capacity operated by its group company Flag Telecom
means that Reliance can deliver unmatched service quality levels to the enterprise
customer.
Key features:
1. A wide choice of bandwidths, from 64 Kbps to 100 Mbps.
2. End-to-end connectivity, including a Reliance-owned-and-operated last mile
network.

3. International connectivity through two different routes — trans-Atlantic and
trans-Pacific.
4. Access technology independent.
5. Choice of interface: G.703, V.35 or Ethernet.
6. SLA-based service.
7. Bundled IP addresses, SMTP mail relay and DNS service.
8. Extensive coverage across all the major cities in India.
Bharti Infotel Ltd
Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti
Group, has a diverse business portfolio and has created global brands in the
telecommunication sector
It is India’s largest integrated and the first private telecom services provider with a
footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the
forefront of technology and has steered the course of the telecom sector in the country
with its world class products and services. The businesses at Bharti Airtel have been
structured into three individual strategic business units (SBU’s) - mobile services,
broadband & telephone services (B&T) & enterprise services. The mobile business
provides mobile & fixed wireless services using GSM technology across 23 telecom
circles while the B&T business offers broadband & telephone services in 94 cities. The
Enterprise services provide end-to-end telecom solutions to corporate customers and
national & international long distance services to carriers. All these services are provided
under the Airtel brand. Airtel has over 39 million users as on March 31, 200
Founder of Bharti Group is Sunil Mittal. In 1983, Sunil Mittal entered into an agreement
with Germany's Siemens to manufacture the company's push-button telephone models for
the Indian market. In 1986, Sunil Bharti Mittal incorporated Bharti Telecom Limited

(BTL) and his company became the first in India to offer push-button telephones,
establishing the basis of Bharti Enterprises. This first-mover advantage allowed Sunil
Mittal to expand his manufacturing capacity elsewhere in the telecommunications
market. By the early 1990s, Sunil Mittal had also launched the country's first fax
machines and its first cordless telephones. In 1992, Sunil Mittal won a bid to build a
cellular phone network in Delhi. In 1995,
Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched
service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999,
Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to
Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell
Communications, in Chennai. In 2001, the company acquired control of Spice Cell in
Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Mumbai
Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone
operations were rebranded under the single AirTel brand. In 2004, Bharti acquired
control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to
Andaman and Nicobar. Today, Airtel is the laegest cellular service provider in India.
Services Provided by Airtel are
Mobile Services (using GSM Technology), Broadband & Telephone Services Fixed Line,
Internet Connectivity (DSL) and Leased Line), Long Distance Services and Enterprise
Services

Bharat Sanchar Nigam Limited (BSNL)
Bharat Sanchar Nigam Limited (BSNL) is a public sector communication
company in India It is the largest telecommunication company in India and
the sixth largest in the world [
BSNL is India's oldest and largest
Communication Service Provider (CSP). Currently BSNL has a customer
base of 65.3 million (Basic & Mobile telephony). It has footprints
throughout India except for the metropolitan cities of Mumbai and New
Delhi which is managed by MTNL.As on July 31, 2007 BSNL commanded
a customer base of 32.7 million Wireline, 3.7 million CDMA-WLL and 28.9
million GSM Mobile subscribers. BSNL's earnings for the Financial Year
ending March 31, 2007 stood at INR 397.15b (US$ 9.67 b) with net profit of
INR 78.06b (US$ 1.90 billion). Today, BSNL is India's largest Telco and
one of the largest Public Sector Undertaking of the country with authorized
share capital of US$ 4.26 billion (INR 17,500 Crores) and assets of US$
14.74 billion. , Bombay redirects here. ..., this article is about the urban
region that is the capital of India. ... Is the 212th day of the year (213th in
leap years) in the Gregorian calendar? ...

The foundation of Telecom Network in India was laid by the British
sometime in 19th century. The history of BSNL is linked with the beginning
of Telecom in India. In 19th century and for almost entire 20th century, the
Telecom in India was operated as a Government of India wing. Earlier it was
part of erstwhile Post & Telegraph Department (P&T). In 1975 the
Department of Telecom (DoT) was separated from P&T. DoT was
responsible for running of Telecom services in entire country until 1985
when Mahanagar Telephone Nigam Limited (MTNL) was carved out of
DoT to run the telecom services of Delhi and Mumbai. It is a well known
fact that BSNL was carved out of Department of Telecom to provide level
playing field to private telecoms. Subsequently in 1990s the telecom sector
was opened up by the Government for Private investment, therefore it
became necessary to separate the Government's policy wing from
Operations wing. The Government of India corporatized the operations wing
of DoT on October 01, 2007 and named it as Bharat Sanchar Nigam Limited
(BSNL).BSNL operates as a public sector.
Services Provided by BSNL are
Universal Telecom Services, Cellular Mobile Telephone Services, Internet,
Intelligent Network (IN)
HCL

HCL Infinet Ltd, the Internet infrastructure initiative of the HCL group, is
one of the major IT service providers in India. Search for the range of
services offered by HCL Infinet Ltd, that include broadband Internet access,
hosting and co-location services, virtual private networks, application
services and many more. Know about the latest happenings and go the
corporate site of the company.HCL InfiNet has established state-of-the-art
ATM / Frame-Relay IP based network infrastructure across 43 cities in the
country and offers an entire range of managed services.
Its portfolio of services include Virtual Private Networks (VPNs),
Broadband Internet access; Hosting and Co-location Services; Designing
and deploying Disaster Recovery solutions and Business Continuity
solutions; Application services; Managed Security services and NOC
services.
All these services are delivered with a Turnkey approach that includes
delivering InfiNet's core service, third party hardware and network
provisioning, maintenance activities and project management.
HCL InfiNet comes with the promise of delivering the committed Quality of
Service backed by significant investments in infrastructure,
network management solutions and its round the clock centralized customer
support call center. This holds even more when we consider

the leverage InfiNet draws from its parent company's unparalleled
experience in networking. A remarkable rich lineage of two and a half
decades this is being deployed to integrate your enterprise communications
in a seamless fashion.
Services Provided by the Enterprise Networking division of HCL
InfiNet are as follows:
Managed Services (MSP) | Security Services (SSP) | Network Services
(NSP) | Application Services (ASP)
| IT Enabled Services (ITES) | Internet Telephony for Corporate (ITSP)
Sify
When you talk about Internet, networking and e-commerce services, Sify
Ltd in India is a pioneer in this field. They have made the Internet work for

you by setting up cyber-cafes across India, providing dial-up Internet
connections and broadband services. The site of Sify Ltd. gives you a
detailed idea of their venture in corporate, consumer and international
services.
TATA TELESERVICES
Tata Teleservices is part of the INR Rs. 96723 Crore (US$ 22 billion) Tata
Group, that has over 96 companies, over 250,000 employees and more than
2.8 million shareholders. With a committed investment of INR 36,000 Crore
(US$ 7.5 billion) in Telecom (FY 2006), the Group has a formidable
presence across the telecom value chain.

Tata Teleservices spearheads the Group’s presence in the telecom sector.
Incorporated in 1996, Tata Teleservices was the first to launch CDMA
mobile services in India with the Andhra Pradesh circle.
Starting with the major acquisition of Hughes Tele.com (India) Limited
[now renamed Tata Teleservices (Maharashtra) Limited] in December 2002
the company swung into an expansion mode. With the total Investment of
Rs 19,924 Crore, Tata Teleservices has created a Pan India presence spread
across 20 circles that include Andhra Pradesh, Chennai, Gujarat, Karnataka,
Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab,
Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala,
Kolkata, Madhya Pradesh and West Bengal.
Having pioneered the CDMA 3G1x technology platform in India, Tata
Teleservices has established a robust and reliable 3G ready telecom
infrastructure that ensures quality in its services. It has partnered with
Motorola, Ericsson, Lucent and ECI Telecom for the deployment of a
reliable, technologically advanced network.
The company, which heralded convergence technologies in the Indian
telecom sector, is today the market leader in the fixed wireless telephony
market with a total customer base of over 3.8 million.

Tata Teleservices’ bouquet of telephony services includes Mobile services,
Wireless Desktop Phones, Public Booth Telephony and Wire line services.
Other services include value added services like voice portal, roaming, post-
paid Internet services, 3-way conferencing, group calling, Wi-Fi Internet,
USB Modem, data cards, calling card services and enterprise services.
Some of the other products launched by the company include prepaid
wireless desktop phones, public phone booths, new mobile handsets and new
voice & data services such as BREW games, Voice Portal, picture
messaging, polyphonic ring tones, interactive applications like news, cricket,
astrology, etc.
Tata Indicom redefined the existing prepaid mobile market in India, by
unveiling their offering – Tata Indicom ‘Non Stop Mobile’ which allows
customers to receive free incoming calls. Tata Teleservices today has India’s
largest branded telecom retail chain and is the first service provider in the
country to offer an online channel www.i-choose.in to offer postpaid mobile
connections in the country.
Tata Teleservices has a strong workforce of 6000. In addition, TTSL has
created more than 20,000 jobs, which will include 10,000 indirect jobs
through outsourcing of its manpower needs.
Today, Tata Teleservices Limited along with Tata Teleservices
(Maharashtra) Limited serves over 19 million customers in over 3400 towns.
With an ambitious rollout plan both within existing circles and across new

circles, Tata Teleservices offers world-class technology and user-friendly
services in 20 circles.
Potential Opportunity Areas:
Non-metropolitan cities: Where competition from other private ISPs as
well as VSNL would be less intense. Here marketing expenses would be
lower, and a market could be created through seminars and workshops.
Private ISPs entering at a later date would have to contend with established
loyalties. Primary target audience would be enterprise customers.
Regions with high corporate activity: Such as parts of NCR, Lucknow,
Agra, Moradabad, Rudrapur, Sitarganj, Bareilly, Khatima, and Dehradun
etc. In these areas, it would be easier to get sufficient leased line subscribers
from among research centers, private educational institutions, brass
exporters, major manufacturing facilities and export houses, to make the

initial set-up viable and self-sustaining. Enterprise customers would provide
growth potential, with the backbone paid for by leased line customers.
Tourist and resort areas: Many premium hotels and resorts will require
cyber clubs with Email and surfing facilities, for which leased lines are
needed. Educating these potential customers through seminars, and
providing very reliable service quality can capture these markets. Pricing for
such clients can be higher, thus ensuring lower risk, though with moderate
growth potential due to saturation. Clients would not switch providers easily
if quality were maintained.
Provision of wide range of ancillary services: Due to Internet access being
a recent phenomenon, there is a dearth of related skills, such as information
research and retrieval from the Internet, high-end technical support and
consulting, and end-user training for leveraging the Internet. This is
especially true of non-metropolitan areas. Further, small cyber-clubs with
trained personnel for the public to walk in and use for Email and Web
surfing, much like the ubiquitous PCOs, would generate high revenue.
Private ISPs with such services as part of the initial offering would gain high
market share and customer loyalty.
Regions are poor telecom infrastructure and high industrial density. These
areas are ideal for provision of radio-based leased line Internet access, which
bypasses terrestrial leased lines and provides the highest reliability. High
concentration of automotive or steel goods manufacturers would be a good
starting point.

Pointers for Success:
The key factors for success of being the ISP will be a technical edge,
financial capability to sustain losses over at least two years, high marketing
and promotional budgets, strategic alliances with ancillary service providers,
and lobbying power with the central and state governments. These can be
further examined further:
The technical edge: The track record of ISPs in India, VSNL and the others
before it, has been badly marred by poor service quality. Many Internet users
would happily switch to a new private ISP if given a guarantee of reliability.
"98% Uptime" and "Quality of Service" (available bandwidth) guarantees,
while common place in the developed countries. Serious Internet users,
especially those who depend upon it for business eagerly await such
guarantees. Once credibility is established, pricing can even be higher than
competitors’. This technical edge can only be established and maintained by
proactive, aggressive network design by experienced consultants, coupled

with a 24 hour Network Operations Center manned by well-trained experts
in all aspects of ISP operation. Further, company representative must be
available on 24-hour standby retainers. Close association with the ISPs has
shown that customers are extremely sensitive on issues of service outage and
unavailability of latest technologies.
Financial sustaining power: The private airline industry in India makes a
suitable parallel to what is likely to happen with Private ISPs. Many private
airlines started up, but with high levels of competition and price wars,
coupled with changing government regulations, several could not continue
sustaining losses. The recent closing down of several of the new private
airlines has made the market much more lucrative for those airlines which
survived, so profit margins have shot up, and huge returns on investments
are expected in the next few years. The same will happen with Private ISPs,
since the scrapping of license fees for Private ISPs will allow many Private
ISPs to set up services. Those that survive stand to gain excellent financial
returns in 3 to 4 years. High marketing and promotional budgets: The
opening up of ISP services without a license fee by the DoT will result in
many service providers in each region, and therefore inevitable
cannibalization of each others market share by these providers. The only
way to gain an edge in market share is by developing a larger audience base
through regular Internet technology awareness seminars and workshops,
coupled with aggressive marketing, promotional campaigns and schemes.
Every potential customer converted by a competitor would potentially
recommend that competitor to other customers too. This is especially true in

this industry as the newness of the field makes any user with even a month’s
experience a relative expert for the novices.
Strategic alliances with ancillary service providers: Potential customers
will look for additional services besides Internet access, such as technical
consulting, training, assistance in seeking information from the Internet,
Web site design services, Internet advertising consultants, and newsletters
about Internet resources. It is nonviable for the ISP to maintain full time
staff for all these services that would be required from time to time.
However, these services will be a source of additional significant revenue,
for the ISP and third party service providers it is allied with. Within a year or
so of operations, revenue from this sector would be 25% or more of total
revenue.
Lobbying power with central and state Governments: Again drawing a
parallel with the private airline industry in India, this would be an important
factor for any realistic ISP business plan. Going by track records, the ground
rules for the industry will be changed repeatedly through unilateral policy
announcements by various related Government departments. Like in the
airlines, those startups who are able to get prior knowledge of upcoming
changes in policy, and have the power to influence these changes, will have
better chance of survival as well as the possibility of eliminating
competition. This is a reality in Indian Telecom that can not be ignored.

Customer Satisfaction Survey: The company conducts customer
satisfaction survey for strengthens relationship with the customers. This will
help the company on three ways: Firstly, it will let the company
Know where it lacks, how it could be rectified. Secondly, it make the
customers make them feel that they are important for the company and lastly
in assessment of the sales executives performance.

ANALYSIS OF DATA
Data was analyzed according to the questions that were asked. Each question
gave some result so analysis is shown as under:
Are you satisfied to service of
Reliance Communication

MARKET SHARE

Time to provide service in days
Reliance Take more
time in comparison to
Airtel & Tata that’s
whycompany
loosing their
customer, and
market position

Which types of customer use
Reliance
CONCLUSION

The data collected from the customer give an understanding into various
aspects. It helps us to identify the scope of Reliance Communications in
Lucknow and reason as to how people are aware of the product of Reliance
Communications.
Major inferences drawn from the collected data are as follows:
1. Reliance not provide service according to the need of customers
2. Customers face problems due to service of company so customers are
less interested in Reliance in comparison to other company
3. Company take more time to provide service in comparison to others
company, in RFS and Non RFS Area
4. Company not pay proper attention to solve the problems of customer
5. Due to service and billing problems customers are switching to other
company
6. Consumer want customized plan to satisfied their need

7. New customer are more interested in Reliance but older one are very
few
8. In many area of Lucknow company not have feasibility
9. Due to their brand name company has good reputation in market but
due to service problems its image keeps on going down
10.Company provide service through light and battery back up only up to
1-2 hours so if light supply not available then phone became dead.
Suggestions
 Actively participate for sponsorships, owning of events.
 Taking regular feedback from customers, business partners &
employees. This will help the company on three ways:
Firstly, it will let the company know where it lacks, how it could be
rectified. Secondly, it make the customers make them feel that they are

important for the company and lastly in assessment of the sales
executives performance.
 Suggestion Box should be kept in the company so that innovative
ideas from employees should be appreciated which help in getting
cost measures and for smoothen the functioning of the company.
Awards and recognition for valuable contributions to organization.
 As company take more time to provide service so company must try
to provide service within minimum time
 Monthly conferences, seminars and workshops to help in expanding
knowledge and stay on the cutting edge of the latest marketing trends.
 Conducting numerous social activities, including Holiday Party and
happy hours to let you get to know the Reliance people on a personal
and professional level.
 Start promotion of branded products at a large scale and slowly keep
penetrating into the market.

Foreseeable Problems:
 Availability of feasibility is the major problem. Thus, if Reliance
wants to penetrate in the remote areas, efforts are required from the
organization to increase its market share.
 Adequate qualified manpower is required to explore the business.
 Technical department needs to be well-trained & co-operative, to
ensure the service quality.

 There are a number of accounts at which the installation of services is
delayed from a couple of months, due to which the company faces
cancellation of orders.
 Laws are in existence in India that can be interpreted to read that
transmission of data with any form of encryption is illegal. Onus of
prevention is upon the service provider concerned. However, much of
current Internet technology, including secure Web servers, PGP
encrypted Email, and Virtual Private Networks, are
 Based on encryption. Prevention may be technically impossible, and
this could be used as grounds for revocation of a Private ISP license.
 A significant source of revenue for local ISP’s is where Reliance
network is not available, due to which the cases become non-feasible
on the basis of technical grounds.

SWOT Analysis
Strength:
 The state-of-art technology Reliance communications is offering.
 Comprehensive Network-The strong back bone high capacity network
(terabit capacity) supported by fibre optic cables laid all over the
country(60,000 Km)
 Aggressive roll out to capture dominant market share & create an
entry barrier.
Weakness:
 Lacks to spread technological awareness.

 Non-feasibility of remote areas.
 Lack of service problem
Opportunity:
 Reliance signs Amalgamation Agreement to acquire Flag Telecom
Group Limited- Plans to acquire submarine network cables from
FLAG Telecom ($220 million) which will drastically reduce the ISD
rates.
 Providing instant connections to the customer making a happy &
satisfied customer base
 Using the CDMA technology, it has revolutionized the data transfer
rates & low cost tariffs, the area of E-commerce, video on demand,
VOIP, Speech Recognition, interactive television.
Threats:

 Local ISP’s providing services at cheaper rates.
 Delay in installations.
 Lack of penetration in the remote areas.
Concluding Observations
The selling up of enterprise broadband products has potential for high
returns on investment. The initial investments are significantly high in order
to penetrate in the remote areas and that too on the optic fiber. This field will
be intensely competitive, and only a few service providers will survive for
this class of service. Those that do survive, stand to gain anywhere up to
70% ROI per annum.
A service that is not well designed right from the planning stage will not be
able to survive, so the use of expert sales force and well trained technical
personnel’s is critically important. Further, the service must be designed to
adopt new Internet technologies as early as possible, regardless of cost.
Resource planning should be done with buffer capacity of 100% or more, to
cope with bursts of growth. Local connectivity options other than POTS,
such as Radio, should be given preference, so that the non-availability of
service shouldn’t be the constraint.

This document is an attempt to reflect the ground realities which I
experience, which during my six months training period. Foreknowledge of
these realities could mark the difference between success and failure for this
organization.
QUESTIONAIRE
Q1- Do you have mobile?
(a) Yes (b) No
Q2- Which type of connection do you have?
(a) Prepaid (b) Postpaid
Q3- Which type of technology you are using?
(a) GSM (b) CDMA

Q4- Which company’s service you are using?
(a) BSNL (b) Airtel
(c) Vodaphone (d) Reliance
(e) Idea (f) Tata
Q5- Why have you chosen specific company as your service provider?
(a) Better service (b) Good
connectivity
(c) Easy availability (d) Low tariffs
(e) Other
Q6- Are you satisfied with your connection?
(a) Yes (b) No
Q7- If, No why?

………………………………………………………………………………
………
Q8- From where you got the information about the company and its
services?
(a) News papers & magazines (b) T.V
(c) Hoarding & banners (d) other
Q9- Which element in the advertisement helps you to retain the knowledge
about the brand and its product?
(a) Creativity of advertisement (b) Message
conveyed
(c) Co-Branding (d) Brand
ambassador
Q10-Your experience when faulty resolution provided by the company?
1 2 3 4 5
Q11- How likely will you prefer to recommend the present service to your
friend or colleague?

1 2 3 4 5
Q12- Your personal suggestion or ideas for company promotion through
advertisements?
………………………………………………………………………………
……….
Date:
Signature:

BIBLIOGRAPHY
 www.rcom.co.in
 www.google.com
 www.reliancemobile.com
 www.reliancemobileworld.co.in

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