2. 1st step
Marketing is not enough, people need to
know and trust your skills !
The ICOs that sold out quick and fast did not come out of
thin air. Early token investors – who by the way were
also part of the core crypto community
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3. Step 2
Whitepaper
It needs to include:
• Credible technical roadmap.
• Plausible business roadmap.
• Clear tokendistribution model.
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8. Website & Newsletter
Keep your website clean and simple.
Include your main value proposition,
links to your whitepaper, blog and all
other social media channels.
Step-7
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10. Step-9
Blog
Include a blog to your website
where your regularly update
your community about the
state of your project, or topics
of interest which are related
to your project, and share the
posts on social media
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11. Step - 10
Community Channel
All crypto projects have a main
platform for direct engagement
with the community.
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12. Step-11
Hire a full-time community manager
Your whole team needs to engaged online.
Your community manager should also coordinate talks at local
meetups, conferences or other events, coordinate who gives
interviews, or writes blog posts.
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13. Step-12
AMA
A very powerful technique is hosting AMAs (Ask Me
Anything) sessions on https://forum.ethx.co.Get the
founders answer questions and give interviews.
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16. Step-15
Pre-ICO Listing & Support
List your ICO date on all ICO-
related platforms such as ICO
Alert
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17. Step-16 Pre-ICO: Investor Protection
SEC laws try to protect investors. In lack of clear
international regulation you want to do your best to
protect less educated investors, having easy to
understand communication about what your token is,
how the token sale will be conducted.
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18. Step-17
Bug Bounty
Announce bounty programs pre-ICO.
Organize community games with
token rewards. An example could
be a content creation contest.
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19. Step-18
ICO: Website Security &
Stability
While the ICO is running, make sure you have
a good hosting provider and simple website.
If there is a big interest in your project, you
will need to stay online at any time.
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20. Step-19
ICO: Adress Scamming
There have been succesfull attempts
where people have managed to
change the official address on the
website whithout anyone noticing
and investors lost their funds.See
the ethx.co token sale
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21. Step-20
Post ICO: Token Release
This way you will scare pump and
dump traders who invest in ICOs
solely for one purpose: dumping all
tokens on the market for a quick
profit.
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