Websand - Dublin Tour May 2014

•

1 gefällt mir•390 views

DDM Alliance

Technologie Business

© Websand 2014 | @websand
The 4C’s of Lean Marketing
DDMA 16 May 2014

© Websand 2014 | @websand
• Hello
• Lean Marketing
• Lisa Simpson
• Data Driven Marketing
• The 4C’s

© Websand 2014 | @websand
Hello, I’m Saul.
Think lean
Look not so lean

© Websand 2014 | @websand
© Websand 2014 | @websand

© Websand 2014 | @websand
Lean Marketing
© Websand 2014

© Websand 2014 | @websand
The communication framework used
by businesses to achieve their
objectives.

© Websand 2014 | @websand
Skeleton
Business
Structure
Anatomy
Business Processes
(How you do things)
Personality
How you
Communicate
DATA
Structure defines
the processes
Processes feed
the personality

© Websand 2014 | @websand
• Set your objective / milestone
• Create your hypothesis
– Time
– Success level
• Get out of the building
• Review

© Websand 2014 | @websand
Did Lisa Simpson invent
the Lean Start Up?
© Websand 2014

© Websand 2014 | @websand
The 4C’s
© Websand 2014

© Websand 2014 | @websand
It’s not that is important
it’s the

© Websand 2014 | @websand
’
• CUSTOMER
– The hypothesis: who you after? what do they
want?
• CODE
– How are you going to engage
• CALIBRATION
– Of the tools at your disposal
• CONSISTENCY
– Repeat what works until it fails
– If it fails start again.

Empfohlen

2017-02-07 aOS Dublin - Biggest fails and BP using Office 365 toolsetPatrick Guimonet

2017-04-04 aOS Mumbai - Biggest fails and BP using Office 365 toolsetPatrick Guimonet

The 'Magic' of Infographics - Pubcon Las Vegas 2016David Wallace

When worlds collide: distributed agile in the public sectorArun Kumar

Distributed Lean & Agile Teams in the Public Sector: Lessons LearnedArun Kumar

2017-04-06 aOS Bangalore Biggest fails and BP using Office 365 toolsetPatrick Guimonet

WSI Email Newsletter ServicesDaveRoeth

Pressroom: Attract. Engage. Convert.Engage Web

Empfohlen

2017-02-07 aOS Dublin - Biggest fails and BP using Office 365 toolsetPatrick Guimonet

2017-04-04 aOS Mumbai - Biggest fails and BP using Office 365 toolsetPatrick Guimonet

The 'Magic' of Infographics - Pubcon Las Vegas 2016David Wallace

When worlds collide: distributed agile in the public sectorArun Kumar

Distributed Lean & Agile Teams in the Public Sector: Lessons LearnedArun Kumar

2017-04-06 aOS Bangalore Biggest fails and BP using Office 365 toolsetPatrick Guimonet

WSI Email Newsletter ServicesDaveRoeth

Pressroom: Attract. Engage. Convert.Engage Web

Keller Williams Realty Associate Partners Office Meeting Deck for January 2015Dan Young

Making Millions in WordPress Plugin Business Without Being Evil - By M Asif R...M Asif Rahman

Product Marketing Loves SEONoah Brimhall

2017 03-25 SPS Helsinki - Biggest fails and BP using Office 365 toolsetPatrick Guimonet

WCSD 2015: Milestones and Delivery. Tough Conversations and Scope CreepWes Chyrchel

The Build TrapMelissa Perri

Listening at Scale: How to Glean Actionable Insights from Support & SuccessEmpower by Guru

How To Build a Landing PageAlex F. Oliveira

Urgent assignment help-calltutors.comcalltutors.com

"Escaping the Build Trap" by Melissa PerriProductized

Hobby, Freelance, Full-time - WordCamp Miami 2016South Florida Web Studio

(2018) Tools to Improve Operational EfficiencyMatt James

Product Strategy and LeadershipMelissa Perri

The Build Trap - Craft ConferenceMelissa Perri

Capabilities of Perth's Website Design CompanyJobette Escobanas

Integrating Lean Startup - Lean UX 2014Melissa Perri

Escaping the Build Trap Melissa Perri

Getting Lean: Product + UXMelissa Perri

Designed to LearnMelissa Perri

Why Your Business Doesn’t Need a WebsiteThomas Giella Jr.

Marin Software - DDM Alliance Summit Marketing on FacebookDDM Alliance

Sprawozdanie 2011odfoundation

Weitere ähnliche Inhalte

Was ist angesagt?

Keller Williams Realty Associate Partners Office Meeting Deck for January 2015Dan Young

Making Millions in WordPress Plugin Business Without Being Evil - By M Asif R...M Asif Rahman

Product Marketing Loves SEONoah Brimhall

2017 03-25 SPS Helsinki - Biggest fails and BP using Office 365 toolsetPatrick Guimonet

WCSD 2015: Milestones and Delivery. Tough Conversations and Scope CreepWes Chyrchel

The Build TrapMelissa Perri

Listening at Scale: How to Glean Actionable Insights from Support & SuccessEmpower by Guru

How To Build a Landing PageAlex F. Oliveira

Urgent assignment help-calltutors.comcalltutors.com

"Escaping the Build Trap" by Melissa PerriProductized

Hobby, Freelance, Full-time - WordCamp Miami 2016South Florida Web Studio

(2018) Tools to Improve Operational EfficiencyMatt James

Product Strategy and LeadershipMelissa Perri

The Build Trap - Craft ConferenceMelissa Perri

Capabilities of Perth's Website Design CompanyJobette Escobanas

Integrating Lean Startup - Lean UX 2014Melissa Perri

Escaping the Build Trap Melissa Perri

Getting Lean: Product + UXMelissa Perri

Designed to LearnMelissa Perri

Why Your Business Doesn’t Need a WebsiteThomas Giella Jr.

Was ist angesagt? (20)

Keller Williams Realty Associate Partners Office Meeting Deck for January 2015

Making Millions in WordPress Plugin Business Without Being Evil - By M Asif R...

Product Marketing Loves SEO

2017 03-25 SPS Helsinki - Biggest fails and BP using Office 365 toolset

WCSD 2015: Milestones and Delivery. Tough Conversations and Scope Creep

The Build Trap

Listening at Scale: How to Glean Actionable Insights from Support & Success

How To Build a Landing Page

Urgent assignment help-calltutors.com

"Escaping the Build Trap" by Melissa Perri

Hobby, Freelance, Full-time - WordCamp Miami 2016

(2018) Tools to Improve Operational Efficiency

Product Strategy and Leadership

The Build Trap - Craft Conference

Capabilities of Perth's Website Design Company

Integrating Lean Startup - Lean UX 2014

Escaping the Build Trap

Getting Lean: Product + UX

Designed to Learn

Why Your Business Doesn’t Need a Website

Andere mochten auch

Marin Software - DDM Alliance Summit Marketing on FacebookDDM Alliance

Sprawozdanie 2011odfoundation

Zone alarm konfigūravimasDonatas Bukelis

Techtalk#6: NodeJs: pitfalls (based on game project)DA-14

Usb atmintuko kodavimasDonatas Bukelis

Windows xp servisu_aprasymasDonatas Bukelis

Propel Ad - DDM Alliance Summit Marketing on FacebookDDM Alliance

Sebastian Serna Satizabal internationalbussines1

13.02.2014 odf ukraine_attacks_on_journalists_enodfoundation

Graduate Marketing Association(GMARK)2015 2016 General Meeting PresentationShilpa Mohanty

Παρουσίαση αποτελεσμάτων Σ.Κ.Ζ.nouxristina

Presentazione one thor in pdfonethoritalia

Pre report-plodfoundation

Data-Driven Marketing Roadshow ERN - March 26, 2014DDM Alliance

Express js clean-controllerDA-14

Accomplish Your Wishes With Rapid CashJustin Mirage

Solubility of constituents - lisa ganorabetrina

Sprawozdanie 2011odfoundation

Slideshow GCSP Open day - 02 April 2014GCSP_Geneva

Midagon - presentationMartin Ivanov

Andere mochten auch (20)

Marin Software - DDM Alliance Summit Marketing on Facebook

Sprawozdanie 2011

Zone alarm konfigūravimas

Techtalk#6: NodeJs: pitfalls (based on game project)

Usb atmintuko kodavimas

Windows xp servisu_aprasymas

Propel Ad - DDM Alliance Summit Marketing on Facebook

Sebastian Serna Satizabal

13.02.2014 odf ukraine_attacks_on_journalists_en

Graduate Marketing Association(GMARK)2015 2016 General Meeting Presentation

Παρουσίαση αποτελεσμάτων Σ.Κ.Ζ.

Presentazione one thor in pdf

Pre report-pl

Data-Driven Marketing Roadshow ERN - March 26, 2014

Express js clean-controller

Accomplish Your Wishes With Rapid Cash

Solubility of constituents - lisa ganora

Sprawozdanie 2011

Slideshow GCSP Open day - 02 April 2014

Midagon - presentation

Ähnlich wie Websand - Dublin Tour May 2014

5 Critical Components Underpinning Your Digital StrategyEmarketeers

Getting Started with LinkedIn 0714KevinSRyan

Branding YourselfAdam Dince, MBA

Christpher Ward: What's in a Mission StatementJack Molisani

Engaging with Customers Online: How Cox Media Group Captures Critical Insight...Qualtrics

Brandwatch Masterclass: Data Deep DiveBrandwatch

12 Rules for Website and Email Lead Generation - Live Workshop San Diego Sep ...Jaime Nacach

5 Ways to Turn Former Employees Into Brand AmbassadorsWorkology

Get_Bent_On_AgileDonald Waldron (CISA, PMP, ITIL Service MGT))

Leadership as a competitive differentiator finalDr. Sandra Reid

Product Manager - Growth: A New Role with a Sole Focus on GrowthJason Meresman

Fb wrscb may14Gordon Diver

Social media basics_032813Eric John Ellis, MA

Social Media 101Eric John Ellis, MA

060514 Camp IT: Leveraging & Transforming Big Data: What Every IT Leader Nee...Jim Vaselopulos

What on-earth-is-seo-in-2014Ned Wells

Knowledge transfers within the OrganizationsDieter Hovorka

Revenue Content Strategy 101: Unifying Content and Revenue StrategyuChristopher Ward

“Sprinkle the Pixie Dust”: How to Sell Your Content Management Initiative Int...dclsocialmedia

Needs of Virtual Team MembersCynthia Clay

Ähnlich wie Websand - Dublin Tour May 2014 (20)

5 Critical Components Underpinning Your Digital Strategy

Getting Started with LinkedIn 0714

Branding Yourself

Christpher Ward: What's in a Mission Statement

Engaging with Customers Online: How Cox Media Group Captures Critical Insight...

Brandwatch Masterclass: Data Deep Dive

12 Rules for Website and Email Lead Generation - Live Workshop San Diego Sep ...

5 Ways to Turn Former Employees Into Brand Ambassadors

Get_Bent_On_Agile

Leadership as a competitive differentiator final

Product Manager - Growth: A New Role with a Sole Focus on Growth

Fb wrscb may14

Social media basics_032813

Social Media 101

060514 Camp IT: Leveraging & Transforming Big Data: What Every IT Leader Nee...

What on-earth-is-seo-in-2014

Knowledge transfers within the Organizations

Revenue Content Strategy 101: Unifying Content and Revenue Strategyu

“Sprinkle the Pixie Dust”: How to Sell Your Content Management Initiative Int...

Needs of Virtual Team Members

Mehr von DDM Alliance

Socialbakers - DDM Alliance Summit Marketing on FacebookDDM Alliance

Nanigans - DDM Alliance Summit Marketing on FacebookDDM Alliance

Nanigans Keynote - DDM Alliance Summit Marketing on FacebookDDM Alliance

Marin Software Keynote - DDM Alliance Summit Marketing on FacebookDDM Alliance

Komfo - DDM Alliance Summit Marketing on FacebookDDM Alliance

Kochava - DDM Alliance Summit Marketing on FacebookDDM Alliance

Kenshoo - DDM Alliance Summit Marketing on FacebookDDM Alliance

Hearsay Social - DDM Alliance Summit Marketing on FacebookDDM Alliance

Gigya - DDM Alliance Summit Marketing on FacebookDDM Alliance

Conversocial - DDM Alliance Summit Marketing on FacebookDDM Alliance

Chango - DDM Alliance Summit Marketing on FacebookDDM Alliance

Triggit - DDM Alliance Summit Marketing on FacebookDDM Alliance

Adaptly - DDM Alliance Summit Marketing on FacebookDDM Alliance

Quantcast - Dublin Tour May 2014DDM Alliance

HubSpot - Dublin Tour May 2014DDM Alliance

Marketo - Dublin Tour 2014DDM Alliance

Yahoo - Dublin Tour May 2014DDM Alliance

LinkedIn - Dublin Tour May 2014DDM Alliance

Adara - Dublin Tour May 2014DDM Alliance

Data-Driven Marketing Roadshow - MarketoDDM Alliance

Mehr von DDM Alliance (20)

Socialbakers - DDM Alliance Summit Marketing on Facebook

Nanigans - DDM Alliance Summit Marketing on Facebook

Nanigans Keynote - DDM Alliance Summit Marketing on Facebook

Marin Software Keynote - DDM Alliance Summit Marketing on Facebook

Komfo - DDM Alliance Summit Marketing on Facebook

Kochava - DDM Alliance Summit Marketing on Facebook

Kenshoo - DDM Alliance Summit Marketing on Facebook

Hearsay Social - DDM Alliance Summit Marketing on Facebook

Gigya - DDM Alliance Summit Marketing on Facebook

Conversocial - DDM Alliance Summit Marketing on Facebook

Chango - DDM Alliance Summit Marketing on Facebook

Triggit - DDM Alliance Summit Marketing on Facebook

Adaptly - DDM Alliance Summit Marketing on Facebook

Quantcast - Dublin Tour May 2014

HubSpot - Dublin Tour May 2014

Marketo - Dublin Tour 2014

Yahoo - Dublin Tour May 2014

LinkedIn - Dublin Tour May 2014

Adara - Dublin Tour May 2014

Data-Driven Marketing Roadshow - Marketo

Kürzlich hochgeladen

Corporate and higher education May webinar.pptxRustici Software

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra

Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbuapidays

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung

TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc

Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun

Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun

Architecting Cloud Native ApplicationsWSO2

Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays

Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1

AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin

MINDCTI Revenue Release Quarter One 2024MIND CTI

Why Teams call analytics are critical to your entire businesspanagenda

Manulife - Insurer Transformation Award 2024The Digital Insurer

Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelDeepika Singh

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays

Kürzlich hochgeladen (20)

Corporate and higher education May webinar.pptx

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

Data Cloud, More than a CDP by Matt Robison

Powerful Google developer tools for immediate impact! (2023-24 C)

Architecting Cloud Native Applications

Exploring the Future Potential of AI-Enabled Smartphone Processors

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Boost Fertility New Invention Ups Success Rates.pdf

AWS Community Day CPH - Three problems of Terraform

MINDCTI Revenue Release Quarter One 2024

Why Teams call analytics are critical to your entire business

Manulife - Insurer Transformation Award 2024

Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

How to Troubleshoot Apps for the Modern Connected Worker

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Websand - Dublin Tour May 2014

12.

18. © Websand 2014 | @websand Skeleton Business Structure Anatomy Business Processes (How you do things) Personality How you Communicate DATA Structure defines the processes Processes feed the personality

19. © Websand 2014 | @websand • Set your objective / milestone • Create your hypothesis – Time – Success level • Get out of the building • Review

29. © Websand 2014 | @websand ’ • CUSTOMER – The hypothesis: who you after? what do they want? • CODE – How are you going to engage • CALIBRATION – Of the tools at your disposal • CONSISTENCY – Repeat what works until it fails – If it fails start again.