1. Battle of the Screens
Champions’ Breakfast
Seminar series for DDB partners and friends
about the latest marketing trends and stories of success
By
DDB Consulting, Strategic Planner
More and more devices fight for our attention. How will
your brand be relevant across screens? Insights from
Interact '13.
By
LMT, Vice-President Marketing

7. FOR

8. Key trends from IAB Europe's AdEx Benchmark Report 2012

10. LESS THAN 50% OF
DESIRED TARGET
AUDIENCES ARE
REACHED ACROSS
SCREENS.
–Megan Clarken,
Global Digital Product
Leader, Nielsen

11. ADVERTISING IS A
SCIENCE GAME
NOW. POOR GUYS.
–Megan Clarken,
Global Digital Product
Leader, Nielsen

13. Changing Brand Formats

14. Changing Brand Formats

15. Changing Brand Formats

16. SIZE

17. SIZES OF
SCREENS

19. SIZE

20. SIZE
TIME
ROLE

21. SIZE
TIME
ROLE

22. ROLES OF
SCREENS

23. OUR RELATIONSHIP
WITH EACH SCREEN
IS EMOTIONALLY
DIFFERENT.
– Didier Ongena,
General Manager
Europe, Microsoft
ROLE

24. LOVER
EXPLORER
SAGE
JESTER
EVERYMAN
INNOCENT
OUTLAWRULER
CREATOR
HERO
ROLE

25. “MOBILE HAS TO BE
RESPECTED MOST”
ROLE
Connected Experiences

26. EXPLORER
SAGE
JESTER
EVERYMAN
INNOCENT
OUTLAWRULER
CREATOR
HEROLOVER
ROLE
Connected Experiences

27. LOVER CONNECT
REMIND
ENRICH
ROLE
Connected Experiences

28. Connecting the story

29. “TABLETS HAVE
PRINT MENTALITY”
ROLE
Connected Experiences

30. SAGE
JESTER
EVERYMAN
INNOCENT
OUTLAW
RULER
CREATOR
HERO
LOVER
EXPLORER
ROLE
Connected Experiences

31. TELL STORIES
ENGAGE
GIVE CONTROL
EXPLORER
ROLE
Connected Experiences

33. JESTER
EVERYMAN
INNOCENT
OUTLAW
RULER
CREATOR
HERO
LOVER
SAGE
EXPLORER
ROLE
Connected Experiences

34. SAGE FACILITATE
INFORM
HELP
ROLE
Connected Experiences

35. Connecting the story

36. EVERYMAN
TELL
EMOTIONAL
STORIES
ENTERTAIN
IMPERSONAL
MESSAGE
ROLE
Connected Experiences

37. “32% OF EUROPEANS
EXPECT TO WATCH
TV MORE IN FUTURE”
ROLE
Connected Experiences

38. Connecting the story

39. ROLE
PUBLIC PRIVATE
ROLE

40. TIME FOR
SCREENS

41. TIME
15 h
20 h
19 h
22 h
15 h
14 h
13 h
13 h
ONLINE TELEVISION
TABLETS & PHONES LEAD TO +48% ONLINE TIME
+48%
Welcome - Multi-device users

42. TIMEDEVICES FOR ACTIVE & SLOW TIMES OF THE DAY
Connecting the story

43. TIMEINCREDIBLY HIGH ATTENTION LEVEL ON MOBILE
Connecting the story

44. MORNING EVENING
TIME

48. Connected Experiences

49. Connected Experiences

50. Connected Experiences

52. THE MORE
PERSONAL IS YOUR
THE BRAND
MESSAGE, THE
SMALLER SHOULD
BE THE SCREEN OF
CHOICE.
– Jaap Favier,
Managing Partner
The Small Circle

53. ROLE
LESS TRUST MORE TRUST
ROLE
The ROI of Screens

54. The ROI of Screens