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Social Signals and Search

•
•
D
DCoplin

Presentation given at Social Media Week London, February 10th, 2011

TechnologieBusiness
1 von 16
SocialSignals & Search Dave Coplin, Director of Search @dcoplin
What is Search?
DO NOT use search engines to find information. You need to use websites that your teacher has been on and agreed for you to use. THE SEARCH JOURNEY
Getting beyond intent
Tell me about yourself
The NEXT BIG SIGNAL HUMAN DECISIONS NEED HUMAN INPUT
THE Growth of social Random Statistic Another Statistic 168 44 Cyan thing Magenta thing One More Statistic Small Number 101 3 Meaningless Graphs IMPORTANTBIG WORDS Source: DataUnderload #9, Nathan Yau, FlowingData.com
The DIGITAL Society
THE FRIDAY NIGHT TEST
THE REALITY OF INTENT WHAT? WHAT? WHERE? WHERE? HOW? HOW? HOW?
Blending THE signal WHAT? WHERE? HOW?
BlendingTHE signal WHAT? WHERE? HOW?
BlendingTHE signal HOW?
Thank-you… www.thisbeautifulthing.co.uk

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