The document discusses how communication has changed from broadcasting to having conversations. It highlights how a single Facebook status update can reach over 27,000 people and receive hundreds of likes and comments, demonstrating the power of social media. It promotes local community sites and social media as a way for citizens to engage on their own terms in their local area.

1. Hyperlocal
Drimnagh is Good
@paulinesargent
26th June 2013

4. Communication Has Changed
Don’t Broadcast Have a Conversation

6. Dog Poo ....Gets People Talking

8. Digital Digerati – Your Area Key Influencers

9. The Power of Facebook
• 1 STATUS UPDATE
got....
• 1,757 Likes
• 355 comments
• 79 shares
• 27,197 Reached

10. Like Community Sites

11. ....the citizen in their space & on their terms.

12. Pauline Sargent
SOCIAL ZAVVY
Twitter @paulinesargent
LinkedIn/ paulinesargent
www.drimnaghisgood.com