Aud music promo reintroduction

1. Key Concept: AUDIENCE
(Music Promo examples)
Consider the target
audience for this
video, and the CD
covers below…

2. Our Individual
Background Matters
 How you respond as an audience member will
be influenced by your background
 What elements of my background compared to
yours might make my response different to
yours for this clip? [2+ factors]
 Nationality - add this to your list (handout p.2)
 Add ‘age’ to your GAPS list of audience features –
we will shortly split this in two
 Stereotypes are useful for wide, mass appeal
and recognition, but can damage a text’s appeal
to those stereotyped – add this to your list

3. In this lesson we will…
1) Reflect on how to analyse a media text’s
likely target audience(s)
2) Revise some terms to help with this
3) Consider a range of examples, individually
and in groups (using ‘music promo’ texts)
Please feel free to ask questions at any
stage of the lesson!
You should make notes on the handouts
throughout the lesson

4. Success will look like…
 Everyone can identify four key factors in
audience analysis
 Some can identify more than four key
factors in audience analysis
 Everyone has a specific example to
illustrate at least 3 of these
 Some have a specific example to illustrate
4 or more of these

5. KEY FACTORS: Filling
in the GAPS…
 Big budgets create pressure to appeal to a WIDE,
mass, mainstream market (not a ‘niche’ market)
 Media producers and exhibitors always consider
TWO+ key audience factors, each of which are also
split into two
 Can you guess what the ‘G’ and ‘A’ factors are?
Fill in the gaps in your
handout with GENDER: male,
female; & AGE: youth, older.
Note: we will look further at
gender & age in future lessons

6. Main and minor audiences
 We’ll look again at the ‘mash-up’ video which
uses 1980s heavy metal music videos and 1980s
video games
 Consider how we’d describe the main audience for
this, but also if it might have appeal beyond this…
 If my age and personal tastes make me part of the
core or primary audience, the humour and viral
style of this video might help it appeal to a younger
secondary audience too
 Add these to your list of audience terms!

7. Main and minor audiences: Genre
 How do ‘rom-com’ (romantic comedy) films
demonstrate this technique of including features
which can widen the audience beyond the ‘primary’
target audience? (HINT: use gender stereotypes!)
 Add ‘genre (fans)’ to your list
 You could also note the term ‘hybrid’, which is
when two+ genres are combined in one media text,
a common technique for widening audience appeal
 Shaun of the Dead, for example, was a ‘zom-rom-
com’, adding horror (zombies) into the mix!

8. Breaking Down the Audience
 So far we have noted
these ways to break
down an audience: age
(youth, older), gender
(male, female),
nationality, primary v
secondary, genre (fans)
 What other elements
can we consider?
 Why might this film
appeal to school
children? Add ‘identification’ to your
list

9. Breaking Down the Audience
 Ignoring genre, why
might The Switch
appeal to (a) men or
(b) women?
 And why shouldn’t you
be familiar with Shaun
of the Dead?
Add ‘sex appeal’, stars and
age ratings to your list

10. Analysing Audience from CD Covers
 Your next challenge is to see if you can pick out
details from CD covers which suggest a certain
audience
 You will try this individually, then discuss your
findings in pairs (making changes or additions if you
wish to) before presenting your findings to the class
 You can use a print-off to draw arrows and list your
points – and a blog post to get a sharper look at the
images (there is also an example of how you might
do this)
 URL: http://gcsemeeja.blogspot.lu/2018/01/key-
concept-audience-reintroduction.html

11. Presenting, Discussing Findings
 Each pair will present their main findings
 Use media terms
 Take it in turns then together compare
your two examples
 Give precise reasons to back up your
analysis
 Everyone else can ask questions and offer
views – be constructive, and back up your
views with evidence from the text
 ****Take notes as we go!!! In books
and/or handout****

12. Review
 What has been:
1. The most surprising thing you’ve learned
today
2. The most useful thing you’ve learned
today
3. What you’d like to learn next for working
on audience
You can answer on any of these

13. Was this a successful lesson?
 Everyone can identify four key factors in
audience analysis
 Some can identify more than four key
factors in audience analysis
 Everyone has a specific example to
illustrate at least 3 of these
 Some have a specific example to illustrate
4 or more of these

14. Consolidation: Sum Up What You’ve
Learned Today
 Either as homework or (if there is time) in
the lesson, write up one paragraph: How
can I analyse the likely audience just by
looking at a media text? Use some of the
terminology and examples from the
lesson.