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AGENDAONLINE ADVERTISING
https://www.open2study.com/courses/online-advertising
Part 1:
Evolution of online advertising
8 videos, 7 quizzes, 1 assessment
Part 2:
Types of online advertising
9 videos, 8 quizzes, 1 assessment
Part 3:
Digital platforms
8 videos, 7 quizzes, 1 assessment
Part 4:
Digital campaign planning measurement
8 videos, 7 quizzes, 1 assessment
AGENDAGOOGLE ANALYTICS COURSE
https://alison.com/courses/Google-Analytics
Google Analytics is one of the premier tools for analysing web traffic data.
Whether you manage or own a small blog, or run a major international
commercial website, understanding how this free tool works can be a source
of great possibilities. Google Analytics gives you access to an abundance of
data. You can see where your visitors are coming from, what content is
popular and whether your website is working well for you. This course will be
of great interest to anyone running a website and wishing to understand the
dynamics of online marketing. The course will be useful to professionals in
business and marketing, as well as to the casual learner. Understanding
website traffic statistics is important in every business today and
understanding this tool well, will make you a more competitive employee or
entrepreneur.
AGENDASEO FOR BEGINNERSS
https://www.udemy.com/seo-tutorial
SEO Fundamentals for business owners, web designers,
marketeers and anyone looking to broaden their horizons
with this highly paid online skill.
This course is for website owners, bloggers, startups or
anyone who wants to improve their proficiency and
knowledge in this vital online skill. This course is probably
not for you if you're looking to learn more advanced SEO
techniques. For that, check out my other SEO Training
course.
AGENDADIPLOMA IN E-BUSINESS
https://alison.com/courses/Diploma-in-E-Business
 Having completed this course the learner will be able to:
 Describe how the Internet will help to attract customers and encourage
growth
 Get a website found on Google search
 Get a website to show up in a local search
 Learn about Google Analytics
 Benefits of being on Google and using Google Analytics
 Set up an AdWords account
 Start using AdSense on your site
 How to install the Google Analytics Tracking code
 How to implement campaign tracking and integrate AdWords
 How to analyse revenue metrics and custom reporting
 Describe key digital measurement concepts, terminology and analysis
techniques
 Navigate Google Analytics reports with specific examples for evaluating
digital marketing performance
AGENDALINKING STRATEGY AND EXECUTION
https://www.coursera.org/course/scalingoperations
Week 1:
Framework for scaling operations.
Week 2:
Building a cross-functional dashboard. Using an external view of operations,
linking operations, marketing and finance.
Week 3:
Competitive cost benchmarking. Cost containment using trade-off curves.
Week 4:
Resources investment: making expansion decisions when facing risks.
Week 5:
Outsourcing: make-or-buy decisions and supplier relationship management.
Dariusz Adamczyk
+48600285055
dadamczyk@time4mobi.pl
http://time4mobi.pl

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Free online digital courses workshops 2016

  • 1.
  • 2. AGENDAONLINE ADVERTISING https://www.open2study.com/courses/online-advertising Part 1: Evolution of online advertising 8 videos, 7 quizzes, 1 assessment Part 2: Types of online advertising 9 videos, 8 quizzes, 1 assessment Part 3: Digital platforms 8 videos, 7 quizzes, 1 assessment Part 4: Digital campaign planning measurement 8 videos, 7 quizzes, 1 assessment
  • 3. AGENDAGOOGLE ANALYTICS COURSE https://alison.com/courses/Google-Analytics Google Analytics is one of the premier tools for analysing web traffic data. Whether you manage or own a small blog, or run a major international commercial website, understanding how this free tool works can be a source of great possibilities. Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and whether your website is working well for you. This course will be of great interest to anyone running a website and wishing to understand the dynamics of online marketing. The course will be useful to professionals in business and marketing, as well as to the casual learner. Understanding website traffic statistics is important in every business today and understanding this tool well, will make you a more competitive employee or entrepreneur.
  • 4. AGENDASEO FOR BEGINNERSS https://www.udemy.com/seo-tutorial SEO Fundamentals for business owners, web designers, marketeers and anyone looking to broaden their horizons with this highly paid online skill. This course is for website owners, bloggers, startups or anyone who wants to improve their proficiency and knowledge in this vital online skill. This course is probably not for you if you're looking to learn more advanced SEO techniques. For that, check out my other SEO Training course.
  • 5. AGENDADIPLOMA IN E-BUSINESS https://alison.com/courses/Diploma-in-E-Business  Having completed this course the learner will be able to:  Describe how the Internet will help to attract customers and encourage growth  Get a website found on Google search  Get a website to show up in a local search  Learn about Google Analytics  Benefits of being on Google and using Google Analytics  Set up an AdWords account  Start using AdSense on your site  How to install the Google Analytics Tracking code  How to implement campaign tracking and integrate AdWords  How to analyse revenue metrics and custom reporting  Describe key digital measurement concepts, terminology and analysis techniques  Navigate Google Analytics reports with specific examples for evaluating digital marketing performance
  • 6. AGENDALINKING STRATEGY AND EXECUTION https://www.coursera.org/course/scalingoperations Week 1: Framework for scaling operations. Week 2: Building a cross-functional dashboard. Using an external view of operations, linking operations, marketing and finance. Week 3: Competitive cost benchmarking. Cost containment using trade-off curves. Week 4: Resources investment: making expansion decisions when facing risks. Week 5: Outsourcing: make-or-buy decisions and supplier relationship management.