3. Gowar Team! Hi I’m Nicola! Hi I’m Francesco!
Nicola Brisotto
Software Engineer and freelance since 2009, he
is specialized in mobile and web development
and is now the CTO of Gowar.
Francesco Mancusi
Electronic Engineer and Image Scientist, he is
working on GoWar with enthusiasm as a
designer and developer, which he contributed to
found in 2010.
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6. The beginning - Startup Weekend - YOU WON!!!!
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7. 2011 - Gowar is Company Growing in H-Farm!
Gowar conquered the H-Farm heart!
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8. 2011 - Roadmap
June 2011 Gowar on the Apple Store
September 2011 Started the Gamification Platform
November 2011 First Game using the Platform
December 2011 Gowar on the Android Market
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11. Gowar the game
INVITE
FRIENDS
MANAGE
YOUR ARMY
CLIMB
THE CHART
GAIN
BADGES
BUY EXTRA
POWERS
SHARE
VICTORIES
CHOOSE CONQUER
THE TARGET MORE PLACES
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13. The Core Idea
War
+
Gowalla
=
GoWar
...but it’s only the beginning!!!
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14. Game mechanic - Attack
This is the core mechanic of Gowar,
it’s simple but...
A lot of problems:
• Can you attack when your enemy is
offline?
• How far is the target?
• What is the proper radius?
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15. Game mechanic - Virtual Money
• Each territory produce golds
• Proportional to the number of likes
• Gold are stored into a bank with an
increasing size
• Every hour gold are automatically
collected
• With golds you can buy only tanks
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16. Game mechanic - Transfer
• To make the game more strategic
• The interface is similar to the
attack form
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17. Game mechanic - Leaderboards
• Make simple comparisons
• Simple: most people don’t need any
explanation
• Based on the sum of place fame points
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18. Game mechanic - Points
• Each place has fame points
• Fame is proportional to the number of
checkins
• Gowar need’s fame to engage users
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19. Game mechanic - Badges
• They looks random
• Unexpected
• Collectable
• Sharable
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20. Game mechanic - Challeges
• Based on fame points
• Limited period of time
• Challenges vs Never Ending Playground
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23. Problem - Fake Location
• User can change it’s position
• USA place are much more cool
• Game balance problem
• Users complain
Best Solution:
• Change the rules!
• Remove advantages for cheaters
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24. Problems - Davide vs Golia
Problem:
Bello il gioco, bello tutto!
...ma posso giocare pure io?
Sono circondato da gente ai vertici
della classifica con un milione di carri...
Chi devo chiamare la NATO ?
O devo traslocare tipo in Tanzania ?
Solution:
Upkeep Cost
Fix bank size
Redistribution of finite resources
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25. Problems
Problem:
• Our leaderboard is a disincentive
leaderboard
• Top 20 is static
Solution:
• Weekly Leaderboard
• Local Leaderboard
• Social Leaderboard
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29. Results
• MORE THAN ONE MILLION ATTACKS PER
MONTH
• MORE THAN ONE MILLION PLACES
CONQUERED
• I+ HOUR LONG GAME SESSIONS
• WE ARE SELLING VIRTUAL GOODS!
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