Social media branding, Photography branding strategies, Personal and corporate branding, online media engagement and marketing, developing personal brand

1. I AM DAYO FALADE – DOF
PHOTOBRANDING INTELLIGENCE
www.dayofalade.com. iamdayofalade@yahoo.com
08161264456,08095502925
@FaladeOladayo FB: Dayo Falade IG: Dayo Falade
LinkedIn: Dayo Falade

2. IMAGES +
MONETIZATION
STRATEGY
= CASH FLOW
Understand the
power of
MEO
Stay calm and pay attention
All through

3. I AM TO SPEAK ON PHOTO BRANDING
INTELLIGENCE
But first
WHAT IS

4. WHAT DOES THE WORD BRANDING
MEANS TO YOU?

5. • I shall brand myself in one area.
• I shall brand my self with Engaging STILL/MOTION
PICTURES
• I shall brand myself as a solution.
• I shall brand myself intentionally.
• I shall brand myself consistently
• I shall brand myself extensively.
• I shall build a website where I can always link
people to.
6 LAWS OF SOCIAL MEDIA BRANDING
You Must Observe!!

6. EVERY LIVING HUMAN IS A photoGRAPHER but
not all are PHOTOPRENEUR
HOW?
Each time you blink – you have taking a picture, your eye is your lens while
the brain is your memory
YOU MUST UNDERSTAND THE POWER OF SENSE ORGANS IN MARKETING.
– what customer see, ear and feel (EMOTION) determines if they will
patronize YOU

7. • USING PUBLIC FIGURE AS SAMPLE

8. WHAT IS PHOTO BRANDING

9. • PHOTO BRANDING is simply an ‘ART’ of using images to BOOST the
perceived value of your personality, company or product for SALES
Traffic. Bridging the gap between the seller and the buyer.. It is a visual
element defined by some balance of illustration, print materials, and
real-world imagery to build customer relationship. It is the only means
which potential clients/Subscriber can relate with the service provider

10. • Think of your brand as your
touch point. Every way you
reach your clients and
potential clients from your
logo to your marketing, and
your product to your
customer service is your
brand. Therefore, branding
should be purposeful design.
Everything, every vehicle,
every communication should
have a purpose and send a
clear message of who and
what you are.

11. PERSONAL BRANDING ESSENTIAL
Clarity: - You must be clear about who you are, what you stand for and what
you offer. Focus on either your Real name or Company’s Name…invest in it
Remarkability: - Can someone see and feel your Brand Personality (Name)
within second of engagement.
BRAND BUILDING INTELIGIENCE

12. WHY DOES IT MATTER?
Because of the
Advancement of
Technology and digital
marketing industry, 86% of
hiring managers are
required to search for
potential Service Provider
online. This is to evaluate
and to be sure of getting
the right and capable
person they can trust. It is
also believed that people
secret’s life and credibility
can easily be found online.
SEE THE NEXT CHAT>>>.

13. His first page of results is
littered with blog posts
about his incompetence
from a former colleague.
No single Genuine
Details about blessing .
All her results are
about other people with
the same name.
Bekky's results back up
her qualifications and
display a clear
understanding of her
industry.
•Applicant 1:
Negative Daniel
Applicant 2:
Irrelevant Blessing
•Applicant 3:
All-Star Bekky
CLEAR REASON WHY PHOTO BRANDING IS VERY
ESSENTIAL
Do you see how powerful your online reputation is - and how harmful a lack of an online
presence (or worse a negative online reputation) can be? This is why it's important for
you to constantly ask yourself, "what is personal branding?" and am I practicing this each
and every day.

15. • Targeting your Target Audience
• Your brand is not what you say it is.
It is what they say it is. Questions to
consider about your target
audience”
• What kinds of clients are you going
after? Is it Engaged couples?
Parents? Parents to be? Career
People, Students or Deciding Factors
• What is their demographic?
• Where do they live? How much do
they earn?
• How much education have they
completed?
• . Where do they shop? Do they shop
online? Do they use social media?
• Once you have established your
target audience, you need to think
like them.

16. “YOU DRESS AS
TO WHERE YOU
ARE GOING
NOT AS TO
WHERE YOU
ARE COMING
FROM”
The next SLIDE explains MORE

17. INTRODUCTION TO PHOTOGRAPHY INTELIGIENCE
“Being wealthy is not a function of being brilliant”!
You must perceived as one who can learn how to add value with what you know.
You are not a business man but the business –You must become a brand as a person. It is
very important to have quality pictures and creative banner on all your online Platform if
YOU really want to be perceived as A BRAND

18. VISUAL PRESENTATION BREAK DOWN:
JPEG FORMART:
The term "JPEG" is an acronym for
the Joint Photographic Experts Group.
It is still picture coding standards
PNG FORMAT: for website presentation
MOTION PRESENTATION: short clips
of Video documentary, advert,
Personal Presentation etc.
GRAPHICAL EXPRESSION:
Creative Banners, Logo and Colour
ONLINE PERSONAL BRANDING INTELLIGIENCE…VISUAL BRANDING

19. Invest in using creative and colorful banners on all your online platforms, get
a good graphic artists that understand the purpose and the accurate banner
size for all YOUR social media pages.
Social Media It’s simply an extension of who you are. While the website is
your office, the home page is YOUR reception/living Room. work on yourself
to be the best YOU and then project that image.
You Must look what you charge or worth.
You cannot make desiring SALES if you don’t work on your “perceive value”.
You must be seen as who can deliver.

20. Build thrust with your post and profile – post picture of your recent
engagement but be careful and avoid posting pictures that can damage
your Perceive Value

21. • Pay attention to detail
before going for photo
shoot. E.g perfect color
combination.
• Understand the kind of
dress code that fit your
business
• Build and Maintain
Constant selling point-
Facial Look, Haircut/style
and Best Angle
PHOTOBRANDING INTELLIGENCE…
consult an Image consultant like Dayo Falade that would help YOU

22. Build and Maintain Constant selling point-
Facial Look, Haircut/style and Best Angle
Maintaining constant facial look like hair style would make it easy for your
potential clients to identify and quickly relate with your brand while
searching for what you offer. It makes you sink into their MEO “Mental
Engine Optimization”.

23. Best Angle
Its very important to understand and know or consult the photographer that knows
your BEST angle if you must be perceive as a brand. Your best angle is your selling
point that makes client fall in love with your brand when they sight your pictures.
Avoid oversize costumes…go for “SlimFit”

24. REPRESENT YOUR PRODUCT WELL
Have good product photo shoot of what you sell. All the
details and side attraction of the product must digitally
showcased. Smear photographs is a clear definition of bad
product. don’t expect sales

25. USE IMAGE OFTEN
Research shows that photos perform better than videos, links
and text alone on Facebook
• According to digital marketing statistics, funny pictures attract
53% more.

26. BOOST & MAXIME YOUR ONLINE PRESENCE through
SOCIAL MEDIA ENGAGEMENT:
use captivating pictures to relate with your brand: Statistic
shows that followers share pictures that they can easily relate with or evoke response.
BE SURE TO AWAYS LINK YOUR POST WITH YOUR BRAND..This way you would go VIRAL

27. SEEING THIS HOW DO YOU FEEL?
PEOPLE COME TO SOCIAL MEDIA MAINLY TO HAVE FUN AND ENGAGE
WITH PEOPLE…not to do business. As a Digital Marketer YOU must
understand HOW to convert their FUN into money spinal through
captivating images that “may” relate to what you offer or tell STORY

28. What do you call this in your dialect
Use funny, controversial or unconventional images to
relate with your followers. it evokes response thereby
making your brand and Name go viral if well applied

29. BRANDING ESSENTIALS- Colors
• Colors evoke feelings and emotions that work
at a subconscious level. You want to make
sure you use a color palette that illustrates
your core company beliefs and directives so
that you communicate that to your
audience. You would not only use these colors
in your logo, but also in other brand
materials such as your website, business
cards, promotional materials, presentations,
documents, printed materials etc. When
creating your color palette, you’ll want to
choose 2-3 key colors to use. Too many colors
can be overwhelming and can make the
branding muddy. Once the color palette is
determined it is important to be
consistent. You’ll find that consistency is key
when it comes to branding. Inconsistencies
send confusing messages to your audience
and make you look unprofessional as well.

30. • CREATE CORPORATE COLOUR:
Colour has a way of making you well pronounced and standout among others
.People can easily relate and identify with your brand. Your colour and logo if
consistently apply can easily stick to peoples MEO (Mental Engine
Optimization) such that your Name
and Brand can easily be ranked high when they are in need of what
you can offer
Cont.

31. MARKETING VOCATIONS AND CONTENT ONLINE
Create:
• A LOGO: It’s hard to argue against the
importance of a logo. Logo is often what
buyers first identify with in a brand. It is very
important visual signal that TIE YOU and
YOUR client together. Corporate Logo should
be minimum of 2colors
A logo is best when it is a written or
designed representation of the style of your
work. Whether you are a fashion designer,
Barber, Vulcanizer, Plumber, Photographer,
luxury travel, Cobbler, hairstylist, Makeup
Artist, Bead Artist, Multimedia Practitioner,
Screen Printer, taxi driver and so on, you
should if not must have a LOGO that has a
distinct connection with your style or
vocation/Personal.

32. ALWAYS LEARN TO IMPROVE ON YOU BRAND
Always refined your ideas even though you have failed in many… But be
sure you carry your clients along
LOGO can quickly say a lot about your company and what you do, so it
is important for your logo to mirror your mission in some way. Logos
should always be rendered consistently, but you can have variations
based on placement and usage.

33. www.dayofalade.com
iamdayofalade@yahoo.com
08161264456,08095502925
@FaladeOladayo FB: Dayo Falade IG: Dayo Falade
LinkedIn: Dayo Falade
I AM DAYO FALADE - DOFImage Consultant, PhotoPreneure and Business Brand developer, Online Business manager

34. 25% OUTRIGHT DISCOUNT
PHOTOSESSION, BANNERs
COLOR CODING
IF YOU PAY TODAY

35. Contacts: 08161264456
Whatsapp, 08095502925
www.faceboo.com/dayofaladeng
www.facebook.com/Dayo Falade
@FaladeOladayo
LinkedIn: Dayo Falade
Inst: Dayo Falade
Google+: Dayo Falade
www.dayofalade.com
www.youtbe.com/momentwithdayofalade
Nigeria No 1. Business Brand Developer,
Skill Building Coach and PhotoPreneur
offers
•Email and Phone nationwide
•mobile Database
•Photography
•Digital marketing consulting
•Online Business Management

36. VOCTIONAL SKILL PLARTFORM

38. THINK STRATEGICALLY
• Thinking strategically involves you being Be smart in
your approach:
BE SMART:
S – Specific. You have to be specific and straight forward in making know what
you do, what you want offer and what are your systems of delivery
M – Measurable: flaunt your portfolios, your happy clients and the job done,
always offer promo and give deadlines
A – Achievable: be very sure that you promise your client what you can archieve
and don’t substandard regardless of “whatsoever…It is better under promise and over
deliver than to over promise and under deliver”. Have a good business Plan
R – Realistic: be reasonable, sensible and practical in your cost
canvassing, give your client a down-to-earth details on the services
requested, give options if no common ground is met…”give your client what
they want not what they need’
T – Time bound: fix a time you deliver and deliver at agreed time..inform your
clients much in advance if there would be reason not to meet up. Give deadline for
your promo offer

39. Cont…. Thinking strategically
There must be a methodology of achieving being SMART
• Value: how to trade value.
• Time to trade value….know the right time to post on your
online plartforms (e.g facebook, twitter4-7am 11-12:30pm &
5-8pm, linkedIn 8am-4pm
• Risk factor (failure factor / law of average)
• Make a plan for failure…what if your approach is fail, or
just with average result
• “Being wealthy is not a function of being brilliant” You
must learn how to add value to what you know. “Don’t
think of what to get but what to give.

40. • HAVE A GOOD BUSINESS PLAN
As a SKILL-PRENEURE who wants to brand himself online, you
just have a good business plan. Ask yourself where you are,
where you are going, and how you plan to get there.
do a SWOT Analysis of yourself:
S – Strength (Your special strenghts, positioning, tools that you are
strong and can leverage with
W- Weakness (Things that could prevent you in operating from
maximum competitive level}
O – Opportunities ( Special Opportunities that may open to you that
may not necessarily open to other}
T- -Threats ( situation out or within your control that could disturb
your ability to exploit your capability or weaken you more,
government policies like Business registration, etc.
Don’t go for information that would make you knowledgeable alone….. you
will remain poor. But go for information that will make you take action.
Cont…. Thinking strategically

41. • PERSONAL BRANDING ESSENTIAL
• Clarity: - You must be clear about who you are, what you stand
for and what you offer. Focus on either your Real name or
Company’s Name…invest in it
• Authenticity: - How Fitting and aligned are you with the REAL
YOU.
• Remarkability: - Can someone see and feel your Brand
Personality (Name) within second of engagement.
• Energy:- If you are given (assignment)…how soon can you
deliver, who are you team, do you work alone…make it clear
You are not a business man but the business… You must become a brand as a person.
Focus on Building and investing in your NAME

42. Build your Name…Start with SOCIAL MEDIA e.g
Facebook: a powerful informal tool for building Vocational/Technical Skill
workers. Build thrust with your post and profile – post picture of your recent
engagement but be careful and avoid posting pictures that can damage your
Perceive Value
Twitter: Formal/informal tool to build Followers and know what is trending for
“marketing” . Know the power of #hashtag
Google+: helps your name to be ranked on google
Pinterest: Promotional tool
Instagram: use pictures to build your name
LinkedIn: Corporate profiles building…be formal. LinkedIn gives the opportunity
to gain relationship with successful CEO’s that cannot physically meet on
one-on-one.
Don’t just put your name on linked, add key words to it that will make Google
locate you fast when people are searching – Google searches by key words
* Add what you do under the profile name & phone No.
* Write your summary as second party so that it will be easier for your profile
to ranked high on search engine. Always present yourself as expert.

43. REALITIES OF SOCIAL MEDIA
• It’s simply an extension of who you are work on yourself to
be the best YOU and then project that image
• There are no borders or boundaries – Reach out as many
people as you need.
• Make a niche and brand yourself as no.1
• It’s all about training:-
• Schedule your post, Update blog post at the right time. When
you have a captive audience, you want to catch your audience
not only when they are checking their messages and news
feed, but when they might have a few minutes to click
through a link and check something out.

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