This is a recorded Webinar from Feb 12, 2015, covering the following topics: - WHAT IS BLUEMIX - CLOUD POSITIONING - ADVANTAGES - BLUEMIX USER INTERFACE - LIVE DEMO - IBM VALUE TO STARTUPS Bluemix: http://www.bluemix.net Please reach out if you have any type of queries. Please let me know: raphaelda@ie.ibm.com

1. IBM Bluemix
www.bluemix.net
OVERCOMING STARTUP CHALLENGES
Y O U C A N D O I T B E T T E R , F A S T E R A N D M O R E C O S T E F F E C T I V E

2. IBM Bluemix
www.bluemix.net
DA SILVA, Raphael
IBM INSIDE SALES
Cloud Platform Specialist
#Cloud #PaaS
AMADEUS HOTEL IT
Senior Consultant
#Cloud #SaaS
ENTREPRENEUR
IT & Datacenter Solutions
Software Development
Marketing & Sales Mngmt
@raphaelsilvada ie.linkedin.com/in/raphaelsilvada instagram.com/raphaelsilvadaraphaelsilvada

3. IBM Bluemix
www.bluemix.net
AGENDA
• WHAT IS BLUEMIX
• POSITIONING
• ADVANTAGES
• LIVE DEMO
• IBM VALUE TO STARTUPS
• Q & A
@raphaelsilvada ie.linkedin.com/in/raphaelsilvada instagram.com/raphaelsilvadaraphaelsilvada

4. WHAT IS BLUEMIX
Bluemix is an open-standard, cloud-based Public Platform as a Service (PaaS) for
building, hosting, managing, and running applications of all types (Web, Mobile, Big
Data, Analytics, Watson, IoT, …)
• Go Live in Seconds
• DevOps
• On-Prem Integration
• Flexible Pricing
• APIs and Services
• Layered Security
W E P R O V I D E A P I’S A N D I N F R A S T R U C T U R E T H A T C A N S C A L E I N S E C O N D S
@raphaelsilvada ie.linkedin.com/in/raphaelsilvada instagram.com/raphaelsilvadaraphaelsilvada

5. BLUEMIX POSITIONING
S E R V I C E
service provider
IBM managed
PaaS: PLATFORM AS A SERVICE
IBM Bluemix
IaaS: INFRASTRUCTURE AS A SERVICE
SaaS: SOFTWARE AS A SERVICE
DevOps Services
(Lifecycle Management)
I N - HOUSE
Runtime
Middleware
OS
Virtualization
Servers
Storage
Network/Bandwidth
Code
Data
customer
managed
T E C H N O L O G Y
O P E N
S O U R C E
@raphaelsilvada ie.linkedin.com/in/raphaelsilvada instagram.com/raphaelsilvadaraphaelsilvada

6. BLUEMIX ADVANTAGES
Failing
Fast
Seconds
to
Deploy
Friction
Free
Any
Language
Continuous
Integration
Mobile
Ready
Focus on
Code
Choice of
Tools
Useful
APIs
A MORE AGILE DEVELOPMENT: less time to code & more choices
Y O U C A N D O I T B E T T E R , F A S T E R A N D M O R E C O S T E F F E C T I V E

7. BLUEMIX ADVANTAGES
Y O U C A N D O I T B E T T E R , F A S T E R A N D M O R E C O S T E F F E C T I V E
Security
Services
Web and
application
services
Cloud
Integration
Services
Mobile
Services
Database
services
Big Data
services
Watson
Services
IaaS PaaSon-Prem
MOVING FROM CAPEX TO OPEX: zero investment & zero TCO
Trial: 30 days free of charge
Pay as you go: freemium model
Subscription: the more you use the more you save

8. BLUEMIX ADVANTAGES
plan
Continuous Integration
build test operate
Continuous Delivery
code release deploy
LIFECYCLE MANAGEMENT: fully integrated with DevOps
Y O U C A N D O I T B E T T E R , F A S T E R A N D M O R E C O S T E F F E C T I V E

9. BLUEMIX LIVE DEMO
Y O U C A N D O I T B E T T E R , F A S T E R A N D M O R E C O S T E F F E C T I V E

10. IBM VALUE TO STARTUPS
Y O U C A N D O I T B E T T E R , F A S T E R A N D M O R E C O S T E F F E C T I V E
IBM VALUE
• Open Source: Cloud Foundry
• Operating System and Runtime
Independency: Bring your own
Buildpack
• Developer Friendly
• IBM and 3rd Party Services
(API’s): Watson; IoT: …
• Use external Services: Google
Maps; Tweeter; Facebook
MVP *: MINIMUM VIABLE PRODUCT
* Term coined by Frank Robinson

11. IBM VALUE TO STARTUPS
Y O U C A N D O I T B E T T E R , F A S T E R A N D M O R E C O S T E F F E C T I V E
LEAN STARTUP
IBM VALUE
• Open Source: Cloud Foundry
• Interoperability & Integration
• Hybrid Cloud:
Public, Dedicated vs on-Prem
• Infrastructure Scaling:
Manual vs Automatic
• Load Balancing:
Free of Charge

12. IBM VALUE TO STARTUPS
Y O U C A N D O I T B E T T E R , F A S T E R A N D M O R E C O S T E F F E C T I V E
EXPERT MENTORING
IBM REACH
IBM TECHNOLOGY
GLOBAL ENTREPRENEUR
PROGRAM FOR CLOUD
INSIDE & FIELD SALES
TECHNICAL SALES
BLUEMIX GARAGE
YOU ARE NOT ALONE!

13. Any questions?
;-)) 13
Design
Code
IBM Sales
GEP Program
Bluemix Garage
Ops
Test
In other words…
The
IBM
Approach
The
Future

14. IBM Bluemix
www.bluemix.net
Y O U C A N D O I T B E T T E R , F A S T E R A N D M O R E C O S T E F F E C T I V E
THANK YOU
LINKEDIN
ie.linkedin.com/in/raphaelsilvada
TWITTER
@raphaelsilvada
EMAIL
RAPHAELDA @ IE.IBM.COM