Sinclair Broadcast Group is one of the largest television broadcasting companies in the US, owning and operating 58 television stations across 35 markets, reaching 22% of US households. It has stations affiliated with major networks like FOX, ABC, CBS and NBC. Sinclair either directly or through subsidiaries makes equity investments in strategic media companies.
Sinclair Broadcast Group profile and mobile marketing overview
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2. Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country today. Sinclair owns and operates, programs, or provides sales services to 58 television stations in 35 markets. Sinclair's television group includes 20 FOX, 17 MyTV, 9 ABC, 9 CW, 2 CBS and 1 NBC affiliates and reaches approximately 22% of all U.S. television households. Sinclair, either directly or through its Ventures subsidiary, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the Nasdaq Exchange under the ticker symbol SBGI. Company Profile
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8. Mobile numbers Here are relevant and key data points about marketing in the mobile channel. • 260,050,000 mobile phones in use in the US today • An estimated 360 billion text messages will be sent in the US in 2008 • 98%+ of mobile phones can receive text messages • 85%+ of mobile phones can receive picture messages • 97%+ of consumers have their mobile phone with them all the time • 60%+ of mobile customers use unlimited text and picture message services • 30%+ of consumers are ready to receive and redeem mobile coupons today • 13%+ of US households are wireless only • Mobile coupons are redeemed 20 to 80 times more than printed coupons
9. The sweet spot in mobile marketing The youth market is the key driver, using predominantly text and picture messaging. • 60% of consumers send or receive text or picture messages • 19% of consumers use their mobile device to send e-mail or access the Internet • 10% of consumers use their mobile device to watch videos