SlideShare ist ein Scribd-Unternehmen logo
1 von 15
 
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country today. Sinclair owns and operates, programs, or provides sales services to 58 television stations in 35 markets. Sinclair's television group includes 20 FOX, 17 MyTV, 9 ABC, 9 CW, 2 CBS and 1 NBC affiliates and reaches approximately 22% of all U.S. television households. Sinclair, either directly or through its Ventures subsidiary, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the Nasdaq Exchange under the ticker symbol SBGI.  Company Profile
SBG RICHMOND www.mytvrichmond.com www.foxrichmond.com
FOX 35 RICHMOND
MyTV RICHMOND MOVIES! MOVIES! MOVIES!
INTERNET RICHMOND www.mytvrichmond.com www.foxrichmond.com
MOBILE RICHMOND campaign design and development sms copywriting mms art direction aztec bar-code creation carrier program brief submission short code provisioning short code hosting data network delivery incentive tracking campaign reporting services campaign analysis  cost and ROI review web development and hosting WAP development and hosting database design and management
Mobile numbers Here are relevant and key data points about marketing in the mobile channel. • 260,050,000 mobile phones in use in the US today • An estimated 360 billion text messages will be sent in the US in 2008 • 98%+ of mobile phones can receive text messages • 85%+ of mobile phones can receive picture messages • 97%+ of consumers have their mobile phone with them all the time • 60%+ of mobile customers use unlimited text and picture message services • 30%+ of consumers are ready to receive and redeem mobile coupons today • 13%+ of US households are wireless only • Mobile coupons are redeemed 20 to 80 times more than printed coupons                                                    
The sweet spot in mobile marketing The youth market is the key driver, using predominantly text and picture messaging. • 60% of consumers send or receive text or picture messages • 19% of consumers use their mobile device to send e-mail or access the Internet • 10% of consumers use their mobile device to watch videos
SMS, MMS, WAP & Video ,[object Object],MMS  (Multi-Media Service) - Messaging service that includes any combination of picture, sound, text and video. MMS service is only available at a few carriers today, namely Sprint, Alltel and Cricket. However, most carriers are preparing to offer MMS (M7 protocol) in the very near future. For mobile marketing, MMS opens up a world of possibilities. Graphics can be delivered with bar codes, audio can strengthen the message, and video can be delivered. WAP  (Wireless Application Protocol) - Basically it refers to the Internet on your mobile device. By using your data channel on your mobile phone, you can access the Internet, however, it's a limited, scaled down version. No audio. No video. No flash. And quite a bit smaller. Video  - Video currently has the most limited reach and appeal. Data channels and bandwidth aren't quite at analog television levels, and file sizes for delivery are so small that requirements make a 30-second video almost unrecognizable. Video offers great promise, but networks in the US are probably 3 years away from meeting user expectations.
Text Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],• Send regular text message reminders ("Alerts") • Text can be unique to in-bound text request • Add zip code for more specific responses • Text incentives can include static or dynamic expiration date • Unique codes can be added to text messages for tracking • Text message "trees" can be designed for information navigation • Use a lead-in: "Want more great offers? Reply JOIN now!" • Messages can be targeted to specific groups/customers
Loyalty & Rewards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],•  Customers self-register completely by mobile phone • Uniquely-coded membership card can be stored on picture phone • Customers earn points for participation by phone via text or card scan • Report current point balance by text each earning event or by request • Redeem points by phone by text, picture message or card scan This GREEN program eliminates plastic cards and paper point balance reporting, not to mention savings in printing and distribution, and costs associated with replacing lost cards.
Coupons, Tickets & Gift Cards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sweepstakes & Polls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Want to see how you're doing immediately? Mobile surveys can reach a customer as they're leaving, providing immediate feedback. Register tape information directing customers to online surveys aren't as effective or impulsive. • Ask questions immediately after store visit • Surveys can be tailored to customer type/transaction • Three quick questions with multiple choice response • Answers can help build customer profile for future offers • Polls and survey results are tabulated real-time • Open-ended responses are forwarded electronically
WAP SITES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Weitere ähnliche Inhalte

Andere mochten auch

Wrlh Mobile Marketing
Wrlh  Mobile MarketingWrlh  Mobile Marketing
Wrlh Mobile MarketingDaniel Carney
 
Flash business 2 case study
Flash business 2  case studyFlash business 2  case study
Flash business 2 case studyDIGITAL-SH
 
8 ways that successful attorneys get clients online
8 ways that successful attorneys get clients online8 ways that successful attorneys get clients online
8 ways that successful attorneys get clients onlineLarry Bodine
 
Attorney marketing 101
Attorney marketing 101Attorney marketing 101
Attorney marketing 101Daniel Carney
 
Vhsl 2011 Full Pkg Statewide And Local A
Vhsl 2011 Full Pkg Statewide And Local AVhsl 2011 Full Pkg Statewide And Local A
Vhsl 2011 Full Pkg Statewide And Local ADaniel Carney
 
Didaktisk tilnærming
Didaktisk tilnærmingDidaktisk tilnærming
Didaktisk tilnærmingKarl Roberg
 
Major selling points_of_films
Major selling points_of_filmsMajor selling points_of_films
Major selling points_of_filmsShaun Grimsley
 
Achtergrond techniekpact
Achtergrond techniekpactAchtergrond techniekpact
Achtergrond techniekpactCNV Vakcentrale
 
Moodle
MoodleMoodle
Moodlepia_13
 

Andere mochten auch (20)

Wrlh Mobile Marketing
Wrlh  Mobile MarketingWrlh  Mobile Marketing
Wrlh Mobile Marketing
 
Menu pages 2 4
Menu pages 2 4Menu pages 2 4
Menu pages 2 4
 
Flash business 2 case study
Flash business 2  case studyFlash business 2  case study
Flash business 2 case study
 
Presentation Draft
Presentation DraftPresentation Draft
Presentation Draft
 
Ying Thao
Ying ThaoYing Thao
Ying Thao
 
Insurance2012
Insurance2012Insurance2012
Insurance2012
 
Used cars wv
Used cars wvUsed cars wv
Used cars wv
 
Road trippin weekly
Road trippin weeklyRoad trippin weekly
Road trippin weekly
 
Hiho full
Hiho fullHiho full
Hiho full
 
8 ways that successful attorneys get clients online
8 ways that successful attorneys get clients online8 ways that successful attorneys get clients online
8 ways that successful attorneys get clients online
 
Auto insurance12
Auto insurance12Auto insurance12
Auto insurance12
 
Attorney marketing 101
Attorney marketing 101Attorney marketing 101
Attorney marketing 101
 
Vhsl 2011 Full Pkg Statewide And Local A
Vhsl 2011 Full Pkg Statewide And Local AVhsl 2011 Full Pkg Statewide And Local A
Vhsl 2011 Full Pkg Statewide And Local A
 
Nascar 11 Package A
Nascar 11 Package ANascar 11 Package A
Nascar 11 Package A
 
Mobideals 2 28 11
Mobideals 2 28 11Mobideals 2 28 11
Mobideals 2 28 11
 
Didaktisk tilnærming
Didaktisk tilnærmingDidaktisk tilnærming
Didaktisk tilnærming
 
Major selling points_of_films
Major selling points_of_filmsMajor selling points_of_films
Major selling points_of_films
 
Achtergrond techniekpact
Achtergrond techniekpactAchtergrond techniekpact
Achtergrond techniekpact
 
Moodle
MoodleMoodle
Moodle
 
Google
GoogleGoogle
Google
 

Ähnlich wie Sinclair Broadcast Group profile and mobile marketing overview

Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Pr...
Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Pr...Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Pr...
Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Pr...Purplegator
 
Mobile Marketing for Automotive
Mobile Marketing for AutomotiveMobile Marketing for Automotive
Mobile Marketing for Automotiveaffordableweb
 
Overview of Mobile Marketing Strategies
Overview of Mobile Marketing StrategiesOverview of Mobile Marketing Strategies
Overview of Mobile Marketing StrategiesKenko Health, Inc.
 
Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies. Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies. Anchor Mobile
 
Prezence CIBR8 Presentation Cape Green Forum
Prezence CIBR8 Presentation Cape Green ForumPrezence CIBR8 Presentation Cape Green Forum
Prezence CIBR8 Presentation Cape Green ForumPrezence
 
Retail consumer communication
Retail consumer communicationRetail consumer communication
Retail consumer communicationN4MR Media
 
Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues Anchor Mobile
 
Pizza Pies for Mobile Eyes - Thursday September 26
Pizza Pies for Mobile Eyes - Thursday September 26Pizza Pies for Mobile Eyes - Thursday September 26
Pizza Pies for Mobile Eyes - Thursday September 26Purplegator
 
LCMC: Email and mobile roi
LCMC: Email and mobile roiLCMC: Email and mobile roi
LCMC: Email and mobile roiBlueHornet
 
Stratos Hear Mobile Marketing
Stratos Hear Mobile MarketingStratos Hear Mobile Marketing
Stratos Hear Mobile MarketingS M
 
Imc presentation mobile marketing
Imc presentation   mobile marketingImc presentation   mobile marketing
Imc presentation mobile marketingPrashant Chalke
 
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegeMobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
 
Movocity - Everywhere Your Customers Are
Movocity - Everywhere Your Customers AreMovocity - Everywhere Your Customers Are
Movocity - Everywhere Your Customers AreEdward Niu
 
Text message advertising for sports.
Text message advertising for sports.Text message advertising for sports.
Text message advertising for sports.Anchor Mobile
 
Sports Mobile Marketing
Sports Mobile MarketingSports Mobile Marketing
Sports Mobile MarketingAnchor Mobile
 
Restaurants To Go: Mealtime Goes Mobile
Restaurants To Go: Mealtime Goes MobileRestaurants To Go: Mealtime Goes Mobile
Restaurants To Go: Mealtime Goes MobilePurplegator
 
What Can SellPhone Marketing do for YOUR Agency Clients?
What Can SellPhone Marketing do for YOUR Agency Clients?What Can SellPhone Marketing do for YOUR Agency Clients?
What Can SellPhone Marketing do for YOUR Agency Clients?SellPhone Marketing
 
Webinar deck: Mobile marketing for Automotive
Webinar deck: Mobile marketing for AutomotiveWebinar deck: Mobile marketing for Automotive
Webinar deck: Mobile marketing for AutomotiveArcher Inc.
 
Mobile message marketing for retail.
Mobile message marketing for retail.Mobile message marketing for retail.
Mobile message marketing for retail.Anchor Mobile
 

Ähnlich wie Sinclair Broadcast Group profile and mobile marketing overview (20)

Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Pr...
Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Pr...Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Pr...
Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Pr...
 
Mobile Marketing for Automotive
Mobile Marketing for AutomotiveMobile Marketing for Automotive
Mobile Marketing for Automotive
 
Overview of Mobile Marketing Strategies
Overview of Mobile Marketing StrategiesOverview of Mobile Marketing Strategies
Overview of Mobile Marketing Strategies
 
Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies. Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies.
 
Prezence CIBR8 Presentation Cape Green Forum
Prezence CIBR8 Presentation Cape Green ForumPrezence CIBR8 Presentation Cape Green Forum
Prezence CIBR8 Presentation Cape Green Forum
 
Retail consumer communication
Retail consumer communicationRetail consumer communication
Retail consumer communication
 
Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues
 
mobile marketing
mobile marketingmobile marketing
mobile marketing
 
Pizza Pies for Mobile Eyes - Thursday September 26
Pizza Pies for Mobile Eyes - Thursday September 26Pizza Pies for Mobile Eyes - Thursday September 26
Pizza Pies for Mobile Eyes - Thursday September 26
 
LCMC: Email and mobile roi
LCMC: Email and mobile roiLCMC: Email and mobile roi
LCMC: Email and mobile roi
 
Stratos Hear Mobile Marketing
Stratos Hear Mobile MarketingStratos Hear Mobile Marketing
Stratos Hear Mobile Marketing
 
Imc presentation mobile marketing
Imc presentation   mobile marketingImc presentation   mobile marketing
Imc presentation mobile marketing
 
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegeMobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
 
Movocity - Everywhere Your Customers Are
Movocity - Everywhere Your Customers AreMovocity - Everywhere Your Customers Are
Movocity - Everywhere Your Customers Are
 
Text message advertising for sports.
Text message advertising for sports.Text message advertising for sports.
Text message advertising for sports.
 
Sports Mobile Marketing
Sports Mobile MarketingSports Mobile Marketing
Sports Mobile Marketing
 
Restaurants To Go: Mealtime Goes Mobile
Restaurants To Go: Mealtime Goes MobileRestaurants To Go: Mealtime Goes Mobile
Restaurants To Go: Mealtime Goes Mobile
 
What Can SellPhone Marketing do for YOUR Agency Clients?
What Can SellPhone Marketing do for YOUR Agency Clients?What Can SellPhone Marketing do for YOUR Agency Clients?
What Can SellPhone Marketing do for YOUR Agency Clients?
 
Webinar deck: Mobile marketing for Automotive
Webinar deck: Mobile marketing for AutomotiveWebinar deck: Mobile marketing for Automotive
Webinar deck: Mobile marketing for Automotive
 
Mobile message marketing for retail.
Mobile message marketing for retail.Mobile message marketing for retail.
Mobile message marketing for retail.
 

Sinclair Broadcast Group profile and mobile marketing overview

  • 1.  
  • 2. Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country today. Sinclair owns and operates, programs, or provides sales services to 58 television stations in 35 markets. Sinclair's television group includes 20 FOX, 17 MyTV, 9 ABC, 9 CW, 2 CBS and 1 NBC affiliates and reaches approximately 22% of all U.S. television households. Sinclair, either directly or through its Ventures subsidiary, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the Nasdaq Exchange under the ticker symbol SBGI. Company Profile
  • 3. SBG RICHMOND www.mytvrichmond.com www.foxrichmond.com
  • 5. MyTV RICHMOND MOVIES! MOVIES! MOVIES!
  • 7. MOBILE RICHMOND campaign design and development sms copywriting mms art direction aztec bar-code creation carrier program brief submission short code provisioning short code hosting data network delivery incentive tracking campaign reporting services campaign analysis cost and ROI review web development and hosting WAP development and hosting database design and management
  • 8. Mobile numbers Here are relevant and key data points about marketing in the mobile channel. • 260,050,000 mobile phones in use in the US today • An estimated 360 billion text messages will be sent in the US in 2008 • 98%+ of mobile phones can receive text messages • 85%+ of mobile phones can receive picture messages • 97%+ of consumers have their mobile phone with them all the time • 60%+ of mobile customers use unlimited text and picture message services • 30%+ of consumers are ready to receive and redeem mobile coupons today • 13%+ of US households are wireless only • Mobile coupons are redeemed 20 to 80 times more than printed coupons                                                  
  • 9. The sweet spot in mobile marketing The youth market is the key driver, using predominantly text and picture messaging. • 60% of consumers send or receive text or picture messages • 19% of consumers use their mobile device to send e-mail or access the Internet • 10% of consumers use their mobile device to watch videos
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.