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Social media workshop: part two - Matthew Wallis, Senior Vice President Sales EMEA at Quark Systems
- 1. Making the most of Social Media Matthew Wallis Snr. Vice President Sales EMEA and Asia
- 2. Or.........Do you “TWEET”??? TWEET ???
- 3. It’s a brave new world!! It s Facebook........350 Million users 55 M ll o updates day Million updates/day 3.5 Billion pieces of content “If Facebook was a nation it would be the 3rd most populous after China and India “ Source: Economist Windows Live MySpace M S LinkedIn Twitter
- 4. Social Networking surpasses E mail Average time spent on Social Media Australia Britain Italy USA South Korea Hours/day Spain Brazil Germany France Japan 0 1 2 3 4 5 6 7 8 Source: Economist
- 5. Who do you trust?? % of respondents Billboards Radio Magazines Newspapers Television Trust Somewhat Brand Sponsorship p p Trust Completely p y Editorial Content Consumer Forums Brand Websites Friends Reccomendations 0 10 20 30 40 50 60 70 80 90 100 Source: Economist
- 6. How do customers buy IT today ? They read blogs They check forums or online groups They ask friends in social networks When they are ‘ready to buy’ their product decision is pretty much set i stone. h in They mostly ignore advertising Hate cold calls Have email spam filters and can opt out of lists Vendors/Resellers are no longer the local go to point for information – prospect customers use the internet to research and social networks to validate validate.
- 7. How do most vendors sell today? Buy contact lists Do mail shots Advertise using Google ads and billboards Follow up with cold calls Engage call centres Q Qualify leads y Call and try to get an appointment Start the sales process Perhaps it’s time to change!!!!! p g
- 9. Setting Standards in D kt Publishing i Desktop P bli hi 3 million+ QuarkXPress users worldwide 5 billion+ pages produced using QuarkXPress
- 10. GED11 Three Legs to our game !! Promote Desktop Enterprise
- 11. Slide 10 GED11 Should Promote be SMB for consistency seeing as Quark Promote is a product but desktop and enterprise are not? I'm also not particlarly keen on the 3 leg stool imagery. I think it's fine to say it but there are better ways to represent the business as currently it doesn't make us look very grown up. I can help if needed although I'm sure we must have existing slides. Gavin Drake, 01/04/2010
- 12. Social Media effects ALL Channels.... Quark has multiple channels to market GED12 The Channel Partners are very key for Quark........ Quark And A d we are j just l learning h i how to use S i l Social Media!! Let’s take a look at an example..... p
- 13. Slide 11 GED12 Presumeably this slide needs some updating as this will not be a channel specific event. Gavin Drake, 01/04/2010
- 15. Objectives of Site Initial when we launched in 2008 • Drive upgrades of our software to late adopters by referencing a wide range of users of the current version from world famous designers, to global companies to ‘unknown designers i.e. find someone unknown designers’ i e like you Now • Build an online community for designers • Establish Quark as brand associated with great design and a company that is passionate about design • Provide a platform for Quark to communicate with designers
- 17. Other components • Facebook application – “What Font are you?” • Live eve ts for des g e s ve events o designers • Blogs • Twitter
- 18. Statistical Results Registered Users: 19,957 Also track user Gallery Uploads: 4,845 engagement through: Unique Visitors: 415,681 415 681 • New Comments • New Ratings • New Uploads Top 10 Visits by country • Send to a Friend 3% 2% 2% United States 4% 4% United Kingdom 27% 5% Germany G France 10% Italy Canada Spain India 24% Mexico 19% Australia
- 19. Market results • Design community is more engaged with the Quark Brand • Quark brand is better respected by the creative magazines g • Reaching a much younger demographic • Extended Quark’s online reach
- 20. Social Media and PR Blogs 8x8 London was mentioned on a number of prominent design blogs, blogs perhaps the first time Quark has appeared on these design focused blogs. We also provided a limited number of free tickets as prizes for bloggers to give away on their sites. See some examples at http://noisydecentgraphics.type pad.com/, http://www.airside.co.uk/blog/ ?p=259.
- 21. Social Media and PR Twitter We setup #8x8 as a live Twitter feed for the event (http://twitter.com/#search?q=%238x8). Tweets were appearing online about 8x8 in advance of the event but then at the event itself we encouraged attendees to leave their phones on silent and Tweet on the event. The host had access to the incoming Tweets and was then able to read out some of the best throughout the evening. The Tweeting continued after the event concluded. Just search for 8x8 on Twitter to see.
- 22. Social Media and PR Media Partners Design Week was the Media Partner for the event and as such let us promote the event free of charge t th i subscribers tf f h to their b ib using eshots, online banner ads and media coverage. In addition we setup a 1:1 interview with Vaughan Oliver (arguably the th most well-known speaker) and t ll k k ) d Computer Arts magazine. This will appear in in their next issue. We also filmed the interview and will provide an edited version on il i ilovedesign.com d ig Press Coverage A press release and subsequent media alert drove stories in Macworld, Digital Creative Arts, Design Taxi and many more media that helped drive interest and ticket sales in the event but also just great free exposure for the Quark brand.
- 23. Ilovedesign.com on the iPhone Free app for iPhone/iPod Touch/iPad Features include: News feed - See the latest activity on the site Gallery - Easily browse and interact with design projects including your design portfolio g p My account - Log into your ILoveDesign.com account to see and show off your projects and show-off comment on and rate other people’s designs
- 24. New Flash Magic Campaign
- 25. New Flash Magic Campaign • Focussed on driving awareness and adoption of Flash and Web design features in QuarkXPress 8 • Strong social media element • Magic Passwords that unlock downloads have been placed on various social media platforms • Users can become Quark Magicians with benefits including a LinkedIn Recommendation and display of work on social media sites • Rebranded Twitter Feed • New and branded QuarkXPress Facebook Group • Rebranded youtube.com QuarkXPress 8 channel • Renamed Forums to School of Flash Magic • New LinkedIn Group for QuarkXPress Magicians
- 28. Some thoughts and conclusions The future i about market d Th f is b k depth h and involvement, NOT market width and awareness.
- 29. Different marketing vehicles by buyers at stages of th b i process t f the buying Awareness Discovery Validation Industry News Industry Analysis Advertising Viral Messages Podcasts Search Webinars Tradeshows g Blogs Vendor Sites
- 30. Social Media Advice • Make sure it’s someone’s job (not just a ‘if remember activity’) • Have a plan and schedule • H Have criteria f d idi i a particular social media it i for deciding is ti l i l di vehicle is adding value to your business. • For certain social media you will need domain experts from your company participating e.g. LinkedIn groups • Be innovative
- 31. Happy TWEETING and BLOGGING Thank you y QUESTIONS??