Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Andere mochten auch (10)
Ähnlich wie Content is King - Matthew Smith, VP IDG Connect, Europe, Jeremy Bevan, Vice President of Field Marketing, Novell EMEA
Ähnlich wie Content is King - Matthew Smith, VP IDG Connect, Europe, Jeremy Bevan, Vice President of Field Marketing, Novell EMEA (20)
Mehr von Demand Generation Summit
Mehr von Demand Generation Summit (9)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Content is King - Matthew Smith, VP IDG Connect, Europe, Jeremy Bevan, Vice President of Field Marketing, Novell EMEA
- 1. Content is king Matthew Smith, Vice President, IDG Connect, Europe Jeremy Bevan, Vice President of Field Marketing, Novell EMEA
- 2. Jeremy Bevan Vice President, Novell EMEA Field Marketing
- 3. Making IT Work As One ™
- 4. Total Pipeline Contributing to the Sales Pipeline.... ... the beauty of healthy competition France Germany United Kingdom South Africa Spain Marketing Contributed Pipeline 1429 1950 1390 721 569 $20.5M $19.6M $18.9M $15M $14M ... and the question of outstanding leads $
- 5. ...Not all leads fit the same treatment
- 6. ...Are we planning the right way ?
- 7. Strong Emphasis on Front End of Decision Making Process General Education 32% Business Case Development 27% Implementation Scenario 25% Final Decisions 11% Shortlist Creation 5%
- 8. Almost always working to help build the business case
- 9. The use of marketing content in IT investment decisions -Overcoming the age of discontent Matthew Smith - VP IDG Connect Europe
- 11. The 5 Stages of the Buying Process
- 12. Auditing Content through Market Fusion
- 13. Client A: - Leading Software Supplier with established assets Audio Document Podcast Tool Video Webcast Key
- 14. Client B – Virtualisation provider – Strong Global brand and large library of assets Audio Document Podcast Tool Video Webcast Key
- 16. Start...