Salesforce is leading by an example… it addresses the Digital Skills & Talent Gap and builds a unique Platform for social change. You might ask yourself, ‘’What does this mean?’‘ It means that Salesforce is purposely growing its ecosystem by establishing a diverse, perpetual pipeline of net new talents. Precisely, the Salesforce Talent Ecosystem team co-invests and co-develops scalable and creative programs that attract and eventually enable new talents with Salesforce skills. But Salesforce does not do it alone… together with our extended Ecosystem – partners, customers, universities, institutions and communities, we form a strong Ecosystem Community. In our community, we act as a Trusted Talent Advisors by sharing best practices and capabilities needed for the digital transformation, which ultimately enhances our diverse pool of talents to get new skills from anywhere. Join my session to learn more about the presence, activities & growth of the Salesforce Talent Ecosystem team in Central Europe with an emphasis on bridging the digital skills & talent gap together with our ecosystem – partners, customers and academics.

1. Talent Development
in Central and Eastern Europe
Drive Capacity & Capabilities of Net New Talents
by Katerina Jandikova

4. Introduction
Katerina Jandikova, Talent Ecosystem for CEE
Born in Czech Republic
International Background
Growing the Salesforce
Ecosystem in EE

5. Highlights
Central Europe Talent Ecosystem Mission
Digital Skills Crisis & Talent Gap
Salesforce Economy & Trailhead Numbers in CEE
Community Involvement

6. Callout Statement
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“Establish Salesforce as the leading organization that
addresses the Digital Skills & Talent Gap and build a
unique platform for social change.”
Our goal:
1) Engage
Employers
3) Empower
Educators
2) Enable
Professionals
4) Educate
Students

7. We are on a Joint Mission…

8. Job Seekers &
Existing Workforce
Business World
The Digital Skills Crisis & Talent Gap...
A global commitment to invest in digital skills is fundamental for the future

9. New Talents
Business World
There is a huge growth opportunity ahead of us...
We need skilled resources like never before, we have to…

10. Our Salesforce Economy in Central & Eastern Europe
2020 2021 2022 2023 2024 2025 2026
272k
335k
414k
500k
577K
648k
709k
Jobs tied to the use of Salesforce
(direct/indirect, 2020 to 2026)
Salesforce and our #1 CRM platform are more relevant and strategic than ever.
IDC Salesforce Economy 2021, Salesforce Research
+27%
est. Partner Ecosystem
revenue
by 2026
+61%
est. required digital skills
by 2026
+437k
est. net new jobs in CE
market by 2026
Rest
CE+EE
10.5k
232.6k
81.6k
19.3k
14.0k
78.8k

11. Today versus Planned
Trailhead Numbers in CEE
Overview
Credentialed Individuals per Region
47%
DACH
53%
Eastern
Europe 13K
FY22 for
Central Europe
20K
FY23 for Central
Europe
+50%
Number of
credentialed individuals

12. Certifications Improve Productivity & Time-to-Value
Certified professionals have greater skills and influence
Source: IDC, April 2021
5.5X
more influential
90%
more productive 35%
more impactful

13. Driving talent
campaigns locally
Cooperating during
talent initiatives
How can you get involved…?
Expanding paths for talent across the Salesforce Ecosystem
Developing
relationships with
local universities
Driving
cooperations with
local WDP
Engaging customers
in talent programs
Collaborating with
local communities

14. Get inspired…
Success Stories in CEE
Greenfox
Salesforce course for
Career Changers
RefugeeForce
Salesforce course
focused on Ukrainian
refugees
Czechitas
Salesforce course
focused on women

15. XU Exponential University - Joint Forces
Objective:
Build a diverse pool of
talents to get certified
via Trailhead
Phase 1 successful,
currently in Phase 2
Audience:
‘Usual & Unusual
suspects’, URM, etc.
Talent
Engagement
with XU
FOR SCALE
Build a new end2end talent engagement funnel
XU & Salesforce Learning
Platform
Plan to reach
+50k
qualified new
talents in
DACH after first
year
Including
ALL target
groups
(diversity &
inclusion)
XU Force School of Talent
Increase talent pool
+ decide on talent pool line-up
relevant, easy and fun engagement and learning platform

16. Call-to-Action
4
Virtual Career Fair,
October 20th - DACH
November 17th - EE
2 Join the Central Europe Talent Ecosystem
LinkedIn Group
Spread the news about Partner Ecosystem Session
Salesforce Fundamentals
1
3 Trailblazer Bootcamp Berlin
June 27th - July 01st

17. Thank you! #CD22

18. Q&A