Marketing Cloud can be leveraged to manage and evaluate the job-postings, email automation and chatbot on carrier page can improve the candidate journey. Custom development of SF platform as HRM facilitates employee engagement. Integration between SF Einstein Analytics and Einstein NLP with cloud data-lake has been helping the customer in identifying better talents, 60%+ saving in effort on recruitment, selection and onboarding. Einstine Chatbot acting as HR helpdesk as well as an assistant in upskill training. The presentation will focus on the business value delivered by Salesforce ecosystem with AI & Big Data using Mulesoft as Enterprise Service Bus. The presentation will also touch the concept of Design Thinking & Agile in Adaptive Delivery Model

1. Beyond the Customer: Salesforce in better Talent
Acquisition & Engagement- SF Einstein & Analytics way!!
by Mohammad Eusuf Daud

2. #CD22
I like:
● Pizza, Ravioli & Ice-cream
● Travel for a Cause
Reach me:
● www.linkedin.com/in/medaud/
● Twitter: @medaud1
I think:
● A very normal person
They Think:
● 16x Salesforce Certified
● Tableau CRM Ambassador
● Mulesoft Certified Platform
Architect
● Salesforce Accredited Financial
Services Cloud Professional Solution Architect

3. #CD22
Job Seeker’s Journey
Awareness
Recruiter Candidate Interviewer
Interest
Application
Short listing
Scheduling
Interview
Selection
Onboarding
Training

4. #CD22
What we are dealing with?
● Job Profile
● Candidate
Profile
● CV Extract
● CV- Job Match
● Candidate
Ranking
● Effective
Communication
● Targeted Touch
Point
Text/ NLP
Machine Learning AI in Action
Unstructured Data
Deep Learning Text/ NLG

5. #CD22
Big Data & Deep Learning
Aries
Wham-O’s
Disc
Flux
Capacitor

6. #CD22
The Landscape
Recruiter Candidate Interviewer
Onboarding

7. #CD22
Harnessing AI - Chatbot
SF Native AI Enhancements
(Einstein Platform Services )
● Sentiment, Intent &
Named Entity Recognition
● Custom Model
● Out-of-Domain Text
Capture
Learn
Predict
Improve
Realtime data from
Salesforce
Ml, DL, NLP
Context Based
Capture feedback &
Train Model

8. #CD22
Harnessing AI – CV Ranking
Experience
Cloud
Sales Cloud
CV & JD Extract
Candidate Ranking

9. #CD22
Integration, Optimization, Orchestration
Python App
Data Dynos
External Obj
Recruitment
App
CRM
GCP
Connector
Database
Connector
OData
Connector
Secured API
Gateway
Salesforce
Connector
Legacy

10. #CD22
Value Delivered
Pains
Product & Services
Pains Reliver
Services Solutions
Manual Effort
Human Error
Bias / Prejudice
Focused Communication
Less Fatigue
Upskill
Effective Recruitment
Faster Turn around
Better Human Relationship
AI based Ranking
NLP Enabled Chatbot
Chatbot as Assistant

11. #CD22
Questions
Product & Services
Manual Effort
Human Error
Bias / Prejudice
Focused Communication
Less Fatigue
Upskill
Effective Recruitment
Faster Turn around
Better Human Relationship

12. Thank you! #CD22

13. #CD22
SF Native AI Enhancements (Einstein Platform Services )
External AI integration (Heroku)
Harnessing AI - only NLP (Backup 1)

14. #CD22
Einstein Content Tagging
Einstein Prediction Builder
Einstein Next Best Action
Business Case (backup 2)