2. High-end information highway in the form of the internet opened new
avenues to digitally connect with customers. Microsoft social engagement
is the complete new virtual mode to connect with customer data in a rapid
way.
This new feature namely Microsoft social engagement expedites customer
relationship management taps on the major social media platform Twitter,
LinkedIn and Facebook for swift communication with customers.
3. These conversations are categorized into broadly two ways from consumer
to consumer and from company to consumer. Quality of CRM data is
enriched with Microsoft Social engagement insights that is a collection of
all the views of the customers on Facebook, twitter and LinkedIn.
4. Microsoft Social engagement is a kind of social media interactions to get
invaluable input of users, customers or critics on social media. Smartphones
are the major reason behind accelerated engagement of the customers
on social networking sites sharing views and tweets on the company
product and services.
5. Today’s post will highlight the all -new Microsoft functionality in the software
product enhancement that connect Microsoft Dynamics 365 with the
Microsoft social insight. In the recent jump with the mass scale use of social
media sites, the majority of the companies is investing heavily on the online
and human resources, for the online image branding through social media
profiles.
6. Companies create various social media profiles and focus on establishing
their brand value through daily social post to connect well with the
consumers. The consumer gets to know about the new product and
services through social media platforms like Facebook and Instagram post
and prefer up to the minute updates on Tweets, Instagram posts, LinkedIn,
Facebook trending news.
7. The following statistics gives 360-degree view of the social
media engagement on the daily basis
• Active monthly users on Facebook comes out to be around 1.55 Billion.
• Microblogging site Twitter owns active monthly users of around 320 Million
• Online mobile photo sharing site Instagram accounts for 400 Million active
monthly users
• With a profound database of around 433 million professionals, LinkedIn is
one of the most powerful social media platforms for professional
networking.
8. Moreover, the infinite uses of social media are immense. Microsoft Social
Engagement gathers customer data from social media site and displays
them in a more refined way in the form of graphs and charts in your own
language that gives real-time insight into customer comment and
conversation consisting positive, negative, or neutral preferences and
tones
9. The consumer sometime vent their anger on the disappointment of the
product and services on social media that is easily resolved by the social
media cell of the company on an immediate basis. In this way, the
complaints and concerns of the customers are resolved rapidly and swiftly
on the other hand, if the product is liked and enjoyed by the user positive
reviews are shared and posted on social media platforms sometimes
become viral in a matter of seconds.
10. With Microsoft, social engagement, bonding with the prospects and
generating more leads is a way easier to enhance social presence as the
routine sales work of the salespeople gets more accelerated and
personalized by sharing smart recommendations as a curated social post
on the social networks.
11. Microsoft AppSource provide the option to install Social Selling Assistant
from within Microsoft Social Engagement into MS Dynamics 365 for Sales
application. Now, the salespeople can access this Social Selling Assistant
Dashboard from the Dynamics 365 web client and from Dynamics 365 for
tablets, installed from AppSource app.
12. In addition, sales people, can start off with the social marketing campaign
in Microsoft Social Engagement on LinkedIn account as this also gives
flexibility to post on LinkedIn or share any public post. This feature is
exclusively available on the all new Social Selling Assistant in Microsoft
Social Engagement. Apart from accessing the social insight in your own
language, Microsoft Social Engagement is available in traditional
Japanese and Chinese language user interface.
13. Driving sales by resolving customer concerns and capitalizing on the
customer’s interest as businesses remain in touch with the customers and
prospects by following them on the major social platforms, LinkedIn,
Facebook, Twitter, Instagram etc. that facilitate perfect customer
engagement with prospect leads with the help of social media, analytical
and mobile integration