Why conversational messaging is a huge opportunity for the healthcare industry.

1. © 2018 LifeLink | www.lifelink.com
The Rise of Conversational
Messaging and What it Means
for Healthcare

2. © 2018 LifeLink | www.lifelink.com
We’re more mobile than ever.
4 out of 5
Americans own a
smartphone.
We spend 5 hours
on our phones
every day.
We check our
phones once every
12 minutes.
We touch our phones
2,617 times a day.

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88%
of our time is
spent in our top 5
most used apps.
48%
of our time is
spent in our #1
most used app.
But app usage is consolidating.
We now spend more time in fewer apps. We’ve
become power users of core apps, while sidelining
other apps.

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of users abandon
apps one month
after download.
of smartphone
users download
zero apps per
month.
57% 51%
We delete one app for every new one we download.
And we have severe app fatigue.

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So how are we spending our time?
Messaging is taking over.
We spend 2.5
hours messaging
per day.
90% of text
messages are
opened 3 minutes
or less after they’re
sent.

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Messaging isn’t just the next
phase of mobile; it’s a total
paradigm shift.
Engagement
Messaging
Desktop
1990s
Web
2000s
Mobile
2010s 2016

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And we’re not just messaging
our friends and family.
of consumers want to use real-
time messaging to converse
with businesses.
90%

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Hospitality Beauty Banking
Businesses are embracing
conversational engagement.

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325,000
mobile health apps were
available in 2017.
Research 2 Guidance 2017 mHealth Economics Report
Healthcare is evolving into a more
consumer-centric industry.
And the patient engagement race is on.

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Hospitals must meet patients in
their preferred messaging channels
– or get left behind.
90% 85%
of patients are willing
to switch providers
for a better digital
experience.
of patients have
never logged in
to their hospital’s
portal, and when
they do, 41%
find the portal
confusing to use.

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But hospital mobile apps aren’t
faring well.
2%
60%
engagement rate
with patient
population.
of users give their
hospital’s app a
rating of 3 or less.
-22
NPS: How likely are you to
recommend this service to a
colleague?
H O S P I T A L M O B I L E A P P S

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It’s time to move
beyond the apps.
Chatbots are advanced virtual
assistants that use messaging
to keep patients informed
before, during, and after care.

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Smart, conversational messaging,
designed specifically for healthcare
is the future of patient engagement
and satisfaction.

14. © 2018 LifeLink | www.lifelink.com

15. © 2018 LifeLink | www.lifelink.com
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