1. YOUR NATURAL
FASCINATION STRENGTH
THE AVANT-GARDE
PRESTIGE + REBELLION
CUSTOM
REPORT FOR
CYLE MOORE
PRESTIGE
MYSTIQUE
POWER
TRUST
ALARM
PASSION
REBELLION
FASCINATE PROFESSIONAL ASSESSMENT. Copyright © 2013 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the
case of brief quotations embodied in critical articles and reviews. For information, contact Hello@HowToFascinate.com.

2. AT-A-GLANCE
MY ARCHETYPE
MY TRIGGERS
Your ARCHETYPE is a combination of your
primary and secondary TRIGGERS.
Your PRIMARY trigger is how you are most likely to fascinate others.
Of all 7 triggers, this is the one in which you score highest. Your
SECONDARY trigger is the trigger you are next most likely to use.
Your DORMANT trigger is the one you are least likely to use.
THE AVANT-GARDE
ORIGINAL
ENTERPRISING
FORWARD-THINKING
WATCH SALLY EXPLAIN YOUR ARCHETYPE
VIEW MY REPORT
CYLE, you're about to find out how
your personality is uniquely
hardwired to fascinate customers,
co-workers, and colleagues. You'll
also find out how your score
compares to our studies of 130,000
participants.
Log into your account to watch the
video on the left, in which Sally
describes your unique personality
advantage. Turn the page view your
Fascination Advantage Report.
YOUR “FASCINATION ADVANTAGE” IS THE WAY IN WHICH YOUR PERSONALITY IS
MOST LIKELY TO ADD DISTINCT VALUE.
WHEN YOU COMMUNICATE USING YOUR FASCINATION ADVANTAGE, YOU’RE
OPERATING AT YOUR PEAK PERFORMANCE-- AND YOU’RE DOING IT EFFORTLESSLY.
CYLE COHEN
1 / 14 THE AVANT-GARDE HOWARDMOORE
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.

3. TABLE OF CONTENTS
3
4
WELCOME FROM SALLY HOGSHEAD
A quick introduction on the research behind your Fascination Advantage Report
MY ARCHETYPE: THE AVANT-GARDE
Your archetype is the combination of your primary and secondary triggers. This is
your personality’s greatest competitive advantage. There are 49 potential archetypes,
and each embodies a different form of influence.
5
MATRIX OF 49 ARCHETYPES
6
MY PRIMARY TRIGGER
7
Your primary and secondary triggers are your 2 main personality advantages.
MY SECONDARY TRIGGER
Your primary and secondary triggers are your 2 main personality advantages.
8
MY DORMANT TRIGGER
Your dormant trigger is the one you are least likely to use in your personal brand.
9
ADVANTAGES & PITFALLS
Learn how you’re uniquely suited to succeed at work, and how you could unwittingly be
hindering your chances of success.
10
ACTION PLAN
A fast, 3-step action plan for utilizing your archetype at work.
11
ANALYTICS
Find out how your results compare to the 130,000 others who have taken this
test.
12
NEXT STEPS
Improve your results with Fascinate training on first impressions, building teams, hiring
more effectively, and identifying your customers’ personality triggers.
CYLE COHEN
2 / 14 THE AVANT-GARDE HOWARDMOORE
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.

4. HELLO SALLY,
HELLO CYLE,
You’re about to find out your personality’s greatest advantage… your
Fascination Advantage.
Other tests measure how you see the world.
This one measures how the world sees you.
YOU ARE
THE
AVANT-GARDE
Your report will describe how you’re most likely to add distinct value.
You’ll discover what makes your personal brand different— and better.
The 28 questions you’ve answered were not
based on psychology, but on branding. Each
one has been carefully calibrated according
to our national market studies, and results from
over 140,000 participants. Our findings also
include research in neurology, linguistics, and
marketing.
When you understand your natural personality traits, you can grow your
business around these strengths. You can be operating at your peak
performance, and do it effortlessly.
The greatest value you can add is to become more of yourself.
Now, let’s get started. I look forward to sharing your results with you!
Warm regards,
Sally Hogshead
CYLE COHEN
3 / 14 THE AVANT-GARDE HOWARDMOORE
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.

5. WHERE PRESTIGE MEETS REBELLION
ENTER:
THE AVANT-GARDE
THE AVANT-GARDE
YOU ARE THE AVANT-GARDE. YOU EMBODY A FRESH
INTERPRETATION OF THE DETAILS, TWEAKING THE GAME TO
INFLUENCE DIRECTION. YOUR CUSTOMERS AND CO-WORKERS
ARE FASCINATED BY YOUR ABILITY TO BE TAPPED INTO “THE NEXT
BIG THING” IN BUSINESS AND IN POP CULTURE.
•• Your distinctive thinking and perspective earns you
immediate respect from employees, clients and
colleagues.
•• You are perceived as being “in the know,” and an
expert in making recommendations to others.
•• Your inventive thinking inspires others to join you in
the pursuit of your goals.
•• You constantly seek ways change the status quo.
PRIMARY TRIGGER
PRESTIGE
SECONDARY TRIGGER
REBELLION
CYLE COHEN
4 / 14 THE AVANT-GARDE HOWARDMOORE
•• You have a dramatic communication style, which
keeps your audience engaged and delighted.
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.

6. PRIMARY TRIGGER
PASSION
You connect with
emotion
TRUST
You build loyalty with
consistency
MYSTIQUE
You communicate with
substance
PRESTIGE
You earn respect with
higher standards
You lead
with command
POWER
ALARM
You prevent problems
with care
REBELLION
You change the game
with creativity
Agreeable • Accessible
Dependable
THE
AUTHENTIC
Theatrical • Emotive
Sensitive
THE
DRAMA
Observant • Assured
Unruffled
THE
WISE OWL
Predictable • Safe
Unmovable
THE
OLD GUARD
Nurturing • Loyal
Sincere
THE
BELOVED
Sterling • Skillful
Restrained
THE
ARCHITECT
Unemotional • Introverted
Concentrated
THE
STOIC
Analytical • Discreet
Understated
THE
VAULT
Perceptive • Nuanced
Selective
THE
INTRIGUE
Ambitious • Admired
Focused
THE
MAESTRO
Deliberate • Crisp
Uncompromising
THE
LAST WORD
Elegant • Astute
Reserved
THE
ROYAL GUARD
Impeccable • Subtle
Capable
THE
DIPLOMAT
Expressive • Stylish
Emotionally Intelligent
THE
TALENT
THE
SHERIFF
Dominant • Forceful
Emphatic
THE
AGGRESSOR
Respected • Competitive
Results-Oriented
THE
VICTOR
Rational •Intentional
Substantive
THE VEILED
STRENGTH
Dignified • Stable
Hardworking
THE
GRAVITAS
Dynamic • Inclusive
Engaging
THE
ADVOCATE
Vigilant • Exacting
Prepared
THE
HIGH ALERT
Proactive • Alert
Cautionary
THE
WATCHDOG
Driven • Disciplined
Standard-Bearer
Precise • Sharp
Under-the-Radar
THE
BULLSEYE
THE
CRAFTSMAN
Inventive • Vivid
Quick-Witted
THE
CHANGE AGENT
Original • Enterprising
Forward-Thinking
Clever • Unassuming
Independent
THE SECRET
WEAPON
Conscientious • Modest Curious • Open-Minded
Developing over Time
Preventative
THE
THE
GOOD CITIZEN EVOLUTIONARY
Attentive • Dedicated Outgoing • Experimental
Out-of-the-Box
Detail-Oriented
THE
ORCHESTRATOR
Strategic • Fine-Tuned
Judicious
THE
CATALYST
You change the game
with creativity
SECONDARY TRIGGER
THE
SUBTLE TOUCH
THE
BLUE CHIP
THE
MASTERMIND
THE
EDITOR-IN-CHIEF
Tireless • Decisive
Goal-Oriented
You prevent problems
with care
REBELLION
Profound • Discerning
Self-Sufficient
Classic • Timeless
“Best-in-Class”
Methodical • Intense
Self-Reliant
Productive • Detailed
Skilled
You lead
with command
ALARM
THE
CONNOISSEUR
THE
GUARDIAN
THE
INSPECTOR
You communicate with
substance
POWER
Astute • Discriminating
In-the-Know
Established • Genuine
Sure-Footed
Private • Efficient
Meticulous
PRESTIGE
THE
RINGLEADER
THE
SUSTAINER
THE
PROVOCATEUR
You earn respect with
higher standards
Motivating • Vigorous
Compelling
Steadfast • Composed
By-the-Book
Innovative • Witty
Unconventional
MYSTIQUE
THE
COORDINATOR
THE
ARTISAN
You build loyalty with
consistency
TRUST
Organized • Practical
Protective
You connect with
emotion
PASSION
THE
ROCKSTAR
Measured • Thoughtful
Craftsman-Like
Elite • Progressive
Advanced
Pioneering • Irreverent
Entrepreneurial
Thorough • Diligent
Imaginative
THE MAVERICK
THE
THE
LEADER
TRENDSETTER
QUICK-START
Startling • Unpredictable
Intensely Creative
THE
ANARCHIST
THE
THE
PERFECTIONIST AVANT-GARDE
Bold • Artistic
Unorthodox
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
CYLE COHEN
5 / 14 THE AVANT-GARDE HOWARDMOORE

7. PRIMARY TRIGGER
PASSION
You connect with
emotion
TRUST
You build loyalty with
consistency
MYSTIQUE
You communicate with
substance
PRESTIGE
You earn respect with
higher standards
You lead
with command
POWER
ALARM
You prevent problems
with care
REBELLION
You change the game
with creativity
Agreeable • Accessible
Dependable
THE
AUTHENTIC
Theatrical • Emotive
Sensitive
THE
DRAMA
Observant • Assured
Unruffled
THE
WISE OWL
Predictable • Safe
Unmovable
THE
OLD GUARD
Nurturing • Loyal
Sincere
THE
BELOVED
Sterling • Skillful
Restrained
THE
ARCHITECT
Unemotional • Introverted
Concentrated
THE
STOIC
Analytical • Discreet
Understated
THE
VAULT
Perceptive • Nuanced
Selective
THE
INTRIGUE
Ambitious • Admired
Focused
THE
MAESTRO
Deliberate • Crisp
Uncompromising
THE
LAST WORD
Elegant • Astute
Reserved
THE
ROYAL GUARD
Impeccable • Subtle
Capable
THE
DIPLOMAT
Expressive • Stylish
Emotionally Intelligent
THE
TALENT
THE
SHERIFF
Dominant • Forceful
Emphatic
THE
AGGRESSOR
Respected • Competitive
Results-Oriented
THE
VICTOR
Rational •Intentional
Substantive
THE VEILED
STRENGTH
Dignified • Stable
Hardworking
THE
GRAVITAS
Dynamic • Inclusive
Engaging
THE
ADVOCATE
Vigilant • Exacting
Prepared
THE
HIGH ALERT
Proactive • Alert
Cautionary
THE
WATCHDOG
Driven • Disciplined
Standard-Bearer
Precise • Sharp
Under-the-Radar
THE
BULLSEYE
THE
CRAFTSMAN
Inventive • Vivid
Quick-Witted
THE
CHANGE AGENT
Original • Enterprising
Forward-Thinking
Clever • Unassuming
Independent
THE SECRET
WEAPON
Conscientious • Modest Curious • Open-Minded
Developing over Time
Preventative
THE
THE
GOOD CITIZEN EVOLUTIONARY
Attentive • Dedicated Outgoing • Experimental
Out-of-the-Box
Detail-Oriented
THE
ORCHESTRATOR
Strategic • Fine-Tuned
Judicious
THE
CATALYST
You change the game
with creativity
SECONDARY TRIGGER
THE
SUBTLE TOUCH
THE
BLUE CHIP
THE
MASTERMIND
THE
EDITOR-IN-CHIEF
Tireless • Decisive
Goal-Oriented
You prevent problems
with care
REBELLION
Profound • Discerning
Self-Sufficient
Classic • Timeless
“Best-in-Class”
Methodical • Intense
Self-Reliant
Productive • Detailed
Skilled
You lead
with command
ALARM
THE
CONNOISSEUR
THE
GUARDIAN
THE
INSPECTOR
You communicate with
substance
POWER
Astute • Discriminating
In-the-Know
Established • Genuine
Sure-Footed
Private • Efficient
Meticulous
PRESTIGE
THE
RINGLEADER
THE
SUSTAINER
THE
PROVOCATEUR
You earn respect with
higher standards
Motivating • Vigorous
Compelling
Steadfast • Composed
By-the-Book
Innovative • Witty
Unconventional
MYSTIQUE
THE
COORDINATOR
THE
ARTISAN
You build loyalty with
consistency
TRUST
Organized • Practical
Protective
You connect with
emotion
PASSION
THE
ROCKSTAR
Measured • Thoughtful
Craftsman-Like
Elite • Progressive
Advanced
Pioneering • Irreverent
Entrepreneurial
Thorough • Diligent
Imaginative
THE MAVERICK
THE
THE
LEADER
TRENDSETTER
QUICK-START
Startling • Unpredictable
Intensely Creative
THE
ANARCHIST
THE
THE
PERFECTIONIST AVANT-GARDE
Bold • Artistic
Unorthodox
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
CYLE COHEN
6 / 14 THE AVANT-GARDE HOWARDMOORE

8. 1
MY PRIMARY TRIGGER
PRIMARY PERSONALITY DESCRIPTORS:
PRESTIGE
PRESTIGE
• Rapidly earns respect
• Focuses on adding value through better
execution
• Conscientious of the smallest details
• Motivated by a competitive spirit and
determined outlook
• Expects highest quality deliverables from self
and others
You earn respect for your higher standards.
WHO YOU ARE:
•
•
•
•
•
Ambitious
Detail-oriented
Recognized
Uncompromising
Focused
HOW YOU ADD VALUE:
• People recognize you as an achiever and/or
expert.
• You influence people through your high
expectations of yourself and others.
• You constantly envision ways to improve and
upgrade.
EXAMPLES OF LEADERS WHO USE
PRESTIGE:
Ralph Lauren, Lady Diana, James Bond,
Anderson Cooper, Enzo Ferrari,
MIchael Bloomberg, Wolfgang Puck
My primary trigger is PRESTIGE.
17% of the people who took the
Fascination Advantage test also use
PRESTIGE as their primary trigger.
COMBINE PRESTIGE WITH:
POWER to sharpen admiration
MYSTIQUE to hint at hidden benefits
REBELLION to set the rules on your terms
ALARM to heighten demand for luxury
PASSION to increase the value of irrational
purchase
TRUST to embody timeless fine living
MY PRIMARY TRIGGER: PRESTIGE
HOW TO APPLY PRESTIGE AT WORK:
Your primary PRESTIGE trigger means that you
naturally seek the next level of accomplishment.
Develop your talent for using PRESTIGE to
persuade and encourage others to support your
vision at work.
CYLE COHEN
7 / 14 THE AVANT-GARDE HOWARDMOORE
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.

9. 2
MY SECONDARY TRIGGER
SECONDARY PERSONALITY
DESCRIPTORS:
REBELLION
REBELLION
• Embraces opportunities for change and
exploration
• Driven by a profound sense of adventure and
creativity
• Captivates with spontaneity and a quick wit
• Values innovation and cutting-edge thinking
• Inspires brainstorming and inventive problem
solving
You attract attention because you change the
game.
WHO YOU ARE:
•
•
•
•
•
Innovative
Independent
Entrepreneurial
Edgy
Unpredictable
My secondary trigger is REBELLION.
17% of the people who took the
Fascination Advantage test also use
REBELLION as their secondary trigger.
MY SECONDARY TRIGGER: REBELLION
HOW YOU ADD VALUE:
• You quickly solve problems with fresh
solutions.
• You’re able to generate ideas that surprise
people with a new perspective.
• People watch to see what you’ll do next,
because you thwart tradition.
EXAMPLES OF LEADERS WHO USE
REBELLION:
Richard Branson, Don Draper, David Letterman,
Amelia Earhart, Jeff Bezos, Albert Einstein
HOW TO APPLY REBELLION AT WORK:
You are curious, unconventional, and seek new
options. Want to channel these uncommon
talents to reach your ultimate career potential?
Once you tap into your natural REBELLION
strengths, you can better persuade and captivate
your co-workers, your boss, and your customers.
CYLE COHEN
8 / 14 THE AVANT-GARDE HOWARDMOORE
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.

10. D
MY DORMANT TRIGGER
WHAT IT MEANS TO HAVE A DORMANT ALARM
TRIGGER:
ALARM
ALARM
You are an optimistic and “big picture” thinker, and eager
to start new projects. As a result, you are less likely to earn
attention by focusing on negative consequences. ALARM
personalities pay attention to deadlines and details in
order to avoid potential problems. By focusing more on
the bigger picture, you tend to be less concerned with the
nuts and bolts about how to get something done and the
milestones involved. You prefer to lock in on a goal and
use your instincts to move forward, not fearing missteps.
HOW THIS AFFECTS YOUR PERSONALITY
BRAND:
• Rather than focusing on deadlines and structure, you
enthusiastically pursue opportunities. You tend to steer
toward a goal rather than become mired in the details
of how to get there.
• You are perceived as optimistic. Your ‘can do’ attitude
invigorates those around you and makes them want to
follow you. You usually don’t look at how something can
fail but, rather, tend to focus on how it can succeed.
Although you recognize that failure is a part of life, it
doesn’t keep you from pursuing your goals. This is
unlike ALARM personalities, who are practical and
cautious.
My dormant trigger is ALARM.
14% of the people who took the
Fascination Advantage test also use ALARM
as their dormant trigger.
MY DORMANT TRIGGER: ALARM
• You bring an open and adventurous spirit to your work.
You tend to embrace ambiguous assignments and
unknown challenges. Your quest for variety and new
experience usually means you move head-on into areas
and ideas that ALARM personalities, might avoid.
SHOULD YOU LEARN HOW TO ACTIVATE YOUR
ALARM TRIGGER?
• In certain situations, you’ll want to ramp up your
use of the ALARM trigger in order to add a sense of
structure and predictability. For instance, imagine you
have a nervous new client. You’ll want to spell out all
the specifics of your process, including the budgets,
timelines and deliverables.
• You thrive in situations that allow you to design your
own path. Avoid jobs that are highly regimented or
tightly controlled. You’re unlikely to be your most
successful if forced to constantly measure and manage
each meticulous detail.
CYLE COHEN
9 / 14 THE AVANT-GARDE HOWARDMOORE
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.

11. THE AVANT-GARDE’S
ADVANTAGES
TOP 5 UNIQUE
COMPETITIVE ADVANTAGES
1. ORIGINAL
Your innovative approach has given you the reputation of
being one-of-a-kind.
2. ENTERPRISING
You are always looking to create the next great thing. You
have an uncanny ability to spot opportunity and turn it into
success.
3. FORWARD-
THINKING
You inspire others to see the way forward. They look to you
for ideas about what they should be doing, what they should
be wearing, and how they should be acting.
4. EXPRESSIVE
Your demonstrative style and boldly creative thinking make
people take notice. Customers and employees are eager to
incorporate your ideas.
5. ADMIRED
You are a strong leader in your organization. You are physically and mentally competitive and successful. People
watch your actions and thinking carefully, in order to learn
and imitate.
THE AVANT-GARDE’S
PERSONALITY PITFALLS
PITFALLS
1. CONNECTION
POTENTIAL AREAS OF WEAKNESS
You might have the tendency to become so wrapped up in
your vision for the future that you miss the opportunity to
connect in a real and consistent way. In this case others
might perceive you as superficial or frivolous. Take time to
be in the moment, and focus on connecting with the people
around you.
CYLE COHEN
10 / 14 THE AVANT-GARDE HOWARDMOORE
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.

12. ACTION PLAN
LEVERAGING THE STRENGTHS OF THE AVANT-GARDE FOR PROFESSIONAL SUCCESS
IN THIS REPORT, YOU’VE DISCOVERED HOW YOUR PERSONALITY NATURALLY
FASCINATES OTHERS. NOW IT’S TIME TO PUT THIS LEARNING INTO ACTION. THESE
ARE YOUR FIRST 3 ACTION STEPS TO START BUILDING IMMEDIATE INFLUENCE.
KNOW WHEN TO RECOGNIZE A
CLOSING OPPORTUNITY
SHARE YOUR VISION CLEARLY
STAY GROUNDED
People often respond to your creative
ideas with the reaction, “Wow, I’ve
never thought about it that way, but
I love it.” Capture their energy, and
use it to your immediate advantage,
because it can be difficult to maintain
such an enthusiastic response over
time. Plan for this flash of inspiration.
Build the drama around your reveal.
And whenever possible, close the sale
immediately afterwards.
Your best ideas often come to you
quickly. You also know instantly what
you like, and don’t like. Therefore,
create a system that allows you to
quickly vet your employees’ ideas so no
one wastes time pursuing something
that doesn’t match your vision.
You are naturally plugged in to new
business prospects, trends and
opportunities to meet new people.
However, it’s important to also stay
grounded. Use the TRUST trigger to
balance curiosity with consistency.
ADDING VALUE:
UNDERSTANDING HOW YOUR PERSONALITY ADDS DISTINCT VALUE
The more that you can understand how your personality adds distinct and unique value,
the more you can control and replicate your successes.
The goal is to make success an intentional and controllable act, rather than a series of
lucky breaks.This all starts with identifying and applying your Fascination Advantage.
Think about your “Top 5 Unique Competitive Advantages” listed on the previous page.
Apply each adjective to your job, and how you add value at work.
When you look back upon your career successes, and see these successes not as isolated
incidences but as guideposts for your overall personality strengths, you can find the
consistent patterns in your achievements.
CYLE COHEN
11 / 14 THE AVANT-GARDE HOWARDMOORE
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.

13. ANALYTICS
INTENSITY OF MY TRIGGERS
How intense is your use of each trigger? This graph shows the strength of each trigger in your personality.
The scores have been normalized to a 10-point scale. The higher the score the more intense your use of that
trigger. You use all the triggers, but your top two triggers (your Primary and Secondary triggers) are the ones
that most shape your personal brand.
MY TRIGGER PERCENTAGES
This chart shows the
percentage of each trigger in
your personality.
Take note: Do you have a
very high percentage of one
trigger? A high percentage
indicates a more consistent
and concentrated use of one
certain strength. A more
balanced distribution of
triggers means that you use
different triggers in different
situations.
MY TRIGGERS, COMPARED TO AVERAGE
POPULATION
This graph shows how your personality compares with the thousands of others who have taken Fascination
Advantage test. (For more in-depth information on your primary, secondary, and dormant triggers, see the
“TRIGGERS” section of this report.)
CYLE COHEN
12 / 14 THE AVANT-GARDE HOWARDMOORE
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.

14. NEXT STEPS
BUILD THE BEST TEAM WITH THE FASCINATON ADVANTAGE
You’ve just identified your own Fascination Advantage. You’ve seen the ways in which your personality is
hardwired to add value.
Now, the next question is this:
What’s the hidden value of each person on your team?
What is your team’s Fascination Advantage? How do each of the people on your team earn respect and trust from
eachother? From key decision-makers?
A few reasons to share The Fascination Advantage with your team:
1. FIND THE HIGHEST POTENTIAL IN EACH PERSON
Each personality in your company has their own Fascination Advantage. Understanding them is essential. There
is no “right” or “wrong” archetype, but there are smart choices for particular needs.
Someone whose primary personality trait is PASSION will distinguish herself in roles that include face-to-face
conversations. She will also require more in-person contact with a manager in order to stay motivated, and she
will bond quickly with customers and decision-makers.
In contrast, someone with a TRUST personality will build bonds more gradually, yet will more consistently earn
loyalty.
When you know how employees are perceived by others, you can nurture each person’s most valuable traits.
2. HELP PEOPLE PLAY TO THEIR STRENGTHS
Once you know an individual’s archetype, you can help each employee play to her strengths. Find out which
person relishes the adrenaline rush of new business prospecting, and which could be happier to oversee day-today details. You may discover that you have a natural coach in front of you with a knack for helping co-workers
invent fresh solutions.
3. RECRUIT BETTER TALENT
There’s no shortage of candidates out there- but there is a shortage of great ones! How can you focus your
resources on the personalities that are most likely to deliver what you need within a particular role? We can help
provide a clearer picture for your hiring decisions, including how to:
• Motivate a candidate to join your company
• Keep employees engaged over time
• Choose which personalities is a better long-term fit
4. BUILD A CULTURE YOUR EMPLOYEES WILL LOVE
When employees understand each other’s Personality Brand, they can more easily collaborate and communicate.
For instance, someone with a Mystique primary trigger will respond very differently to an unplanned performance
review or unforeseen deadline than someone with a Passion trigger.
Knowing your employees’ Fascination Advantage- and helping them understand each other’s- helps everyone
improve performance.
CYLE COHEN
13 / 14 THE AVANT-GARDE HOWARDMOORE
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.

15. HOW YOUR CO-WORKERS FASCINATE
HOWYOUR CO-WORKERS FASCINATE
POWER
A LEADER WHO MAKES DECISIONS
PASSION
RELATIONSHIP-BUILDER WITH
STRONG PEOPLE SKILLS
MYSTIQUE
SOLO INTELLECT BEHIND-THE-SCENES
PRESTIGE
OVERACHIEVER WITH HIGHER STANDARDS
ALARM
PRECISE DETAIL MANAGER
REBELLION
INNOVATIVE PROBLEM-SOLVER
TRUST
STABLE, RELIABLE PARTNER
FACEBOOK
Facebook.com/HowToFascinate
YOUTUBE
Youtube.com/SallyHogshead
TWITTER
@SallyHogshead
TWITTER
@HowToFascinate
Win the Moment
EMAIL
Hello@HowToFascinate.com
HowToFascinate.com
CYLE COHEN
14 / 14 THE AVANT-GARDE HOWARDMOORE
A step-by-step method to immediately communicate
your highest value.
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