Digital marketing (also known as data-driven marketing) focuses on marketing of products/services using digital technologies, completely on the Internet, but also including mobile phones, display advertising and digital medium like social media

1. Priyanka Shahi | April 2017
The Future of Digital Marketing

2.  Digital marketing is a process which keeps fluctuating continuously.
 Due to changes and execution of new advanced technologies, digital
marketing has been improving regularly.
 Both new and experienced businesses have to keep abreast of the
changing medium in order to attract the targeted potential customers.
 Also it requires to conduct deep competitor analysis, know overall digital
strategy and key tactics like Search, Social media, Email marketing and
site/experience design.
About Digital Marketing..

3. Plans & Approaches
 In order to stay ahead of your competitors, you need to make wise
assumptions about digital marketing.
 It is interesting to see how business have already started to make new
and creative paths for successful digital campaigns.
 Digital Marketing helps to integrate all of the new technologies and
opportunities into different marketing tactics.
 It helps business to be well-prepared for the pros and cons of
implementing digital strategies in their businesses.

4.  1. Videos
 The future will definitely have ads with short, engaging & entertaining
videos.
 There are number of digital marketing platforms which have involved
video ads to increase the effectiveness of online advertising activities.
 Advertising for any product/service will keep increasing as video is
expected to completely takeover the marketing world in the coming few
years.
4 Predictions for the Future of Digital Marketing

5.  2. Interactive Content
 Focus is on quality and interactive content that will succeed to attract
more customers.
 Marketers will also make sure that it engages them with the content for
a longer period of time & endure their presence across the online
podiums.
 Efforts are made beyond texts trend by creating visually rich &
interesting content which will win their minds & keep their interest in
the showcased products/services.
Cont.

6.  3. Voice Search
 This seems to be liked by both by consumers & digital marketing
professionals as it has become a search engine.
 This is a new way through which one can search and also to a certain
extent promote its company’s brand.
 It definitely brings more traffic because customers can easily find their
looked-for products/services at a go.
Cont.

7.  4. Going Mobile
 Digital marketers try to reach as many people as possible by using
different social media to engage with customers.
 The smartphone revolution seems to have given a big hit to the digital
marketing more than any other field.
 In the near future, mobile design approaches will surely play a major role
as it will help business to offer relevant content & reduce load times for
their search results.
Cont.

8.  One thing to be noted, we are in a digital era where technologies have
outdated various traditional marketing approaches and are continuing to
do so.
 In today’s business world, its really important to understand the value of
digital marketing and perform business activities accordingly for the best
results.
 Once a strategy enables you to get the basics right, then you can
progress to continuous improvement of the key aspects like search
marketing, site user experience, email and social media marketing.
Takeaway

9. Thank You!