Lateral Thinking is when someone takes an approach in a creative way to any problems or challenges. It is basically when people think ‘outside of the box’ and give it a creative approach. It is mainly connected with the new innovative ideas and concepts related to various situations.

1. Power of Lateral Thinking
Priyanka Shahi | June 2017

2. AGENDA
 WHAT IS LATERAL THINKING?
 WHEN TO USE LATERAL THINKING?
 CREATIVITY VERSUS INNOVATION
 CONCLUSION

3. WHATIS
LATERAL
THINKING?
 Lateral Thinking is when someone takes an approach
in a creative way to any problems or challenges.
 It is basically when people think ‘outside of the box’
and give it a creative approach.
 It is mainly connected with the new innovative ideas
and concepts related to various situations.

4. CONT.
 Often thinking in the same path might not be fruitful
as taking another path to solve the same issue.
 Lateral Thinking consciously tries to detach itself from
‘vertical’ or ‘logical’ thinking meaning thinking in a
sequential approach.
 Skills are often needed in broadening business by
networking using different traditional and new
methods.

5. WHENTOUSE
LATERAL
THINKING?
 Finding new ways:
 It is possible that the way you do everything in
your life or business is the best possible way of
doing it, but not likely.
 Whether you have created a way of doing things
yourself or have been told that 'this is the way to
do this', there are likely other ways to do those
things more effectively and efficiently.
 By using the techniques from Lateral Thinking to
look for new ways to improve yourself & business
you can achieve your goals.

6. CONT.
 Problem Solving:
 Often when you are problem solving or designing
something there may well be an obvious answer.
 Lateral thinking can be used to discover
alternative ways of defining the problem and to
start thinking about it in a broader sense.
 You can train your brain to be more naturally
creative and discover better solutions to known
problems.

7. CONT.
 For Inventions & Innovation:
 Every Inventor or Creator will at times need to
focus their creativity towards the process of
Invention, whether it is a patentable invention or a
mobile application.
 Lateral Thinking help thinkers be more proactive
and confident in their thinking.
 When solving a problem that is not yet known
lateral thinking can help you choose your starting
point.

8. CREATIVITY
VERSUS
INNOVATION
 CREATIVITY:
 The state or quality of being creative. The ability
to create.
 The capacity to challenge the existing order of
things, by deliberately forcing ourselves out of our
usual way of thinking, to see the status quo from a
new and enlightening perspective.
 Creativity is to think of doing something in an
untraditional way for example: It would be nice to
see emails on my phone

9. CONT.
 INNOVATION:
 The act of introducing something new, a thing that
is introduced as a novelty.
 To form new ideas and find practical ways to
implement change in the light of fresh insights.
 Innovation is turning creative ideas into reality.

10. CONCLUSION
 All of the lateral thinking techniques have been
designed to make an individual look at something from
a different perspective.
 Lateral thinking is an attitude of the mind to
generating new ideas and solving problems.
 It is supported by unconventional thinking techniques.
 Its thinking seeks new ways of looking at a problem
rather than proceeding by logical steps.

11. THANK YOU!