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Credit: Grouch by Greg Westfall- CC - modified
Credit: O5.06.09 (#126) Lazy Days by Justin Litton- CC - modified
17h

11h
56sec
checking
competitors’
websites

posting

#complaining
about your brand

on
onholdwith.com
24sec
think

about what they
will ask you

look

at your products

check

their phone
Credit: Usain Bolt on the starting blocks by Nick Web - CC - modified
Credit: Pequena detective by etringita - CC - modified
he looks for

his phone
he finds a

phone n°

he finally

calls

he arrives on

your FAQ

he’s put

on hold

visitor has a

question
he clicks on

contact us

he finds

no answer

he finally

reaches you
he looks for

his phone
he finds a

phone n°

he finally

calls

he arrives on

your FAQ

he’s put

on hold

visitor has a

question
he clicks on

contact us

he finds

no answer

he finally

reaches you
visitor has a

question

he clicks on the

live chat
window

waits

24sec

Gets his question

answered
phone

live chat
email

social media
Credit: Shopping cart at Weis by Ben Schumin - CC - modified
56%
25%

unexpected
costs

24%

website is
too complicated

website
crashed

17%
concerns about
security
Credit: y2. I that edit girl by B Rosen – CC modified
when they spend

a long time
checking out

if the page

crashes

if the visitor

left checkout

But is still on your site
never shopped online
of online shoppers
are afraid their data will
get into the wrong hands

of online shoppers
only trust well
known brands
Is your business

for real?

Credit: blaine by Jeff Nelson– CC - modified

Can I shop

safely?
Credit: Suspicious by Ricardo Liberato– CC - modified
Credit: Eierbecher pink by ingrid eulenfan– CC - modified
Full
adress

Map

Also think to include the phone number to your customer service
photo of
your agent
name
MSN chat
Outlook chat
Customer acquisition

Customer retention
Credit: Skeptical Mike with glasses by Geoffrey
Dudgeon– CC - modified
It’s a great way to
take care
of returning
customers
Infos you’ll get about your customers
My name is Michael
I am a returning customer
Here’s my chat history
I come from the US
I’m browsing the contact me page
and more
using proactive
chat invitations
Spends more than 2 minutes on a
product page

Send a tailored chat
invite discussing
specific product
Credit: photo by Justin Norman– CC - modified
Look at Apple, they did
something right and it
wasn’t only marketing!
(Go to an Apple Store and
you will see)
Credit: Robert scoble, the first iPad man at Apple Store Palo Alto
by Jun Seita– CC - modified
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