How to succeed with pay per click advertising - Custard's PPC Manager Lisa Weaver dispels myths surrounding paid search and outlines basic best practice for PPC management - as presented at the Marketing Minds Academy's November 2013 marketing seminar.
7 years experience, Some of the brands I have managed PPC campaigns for, PPC has changed beyond belief and is a much more time consuming ‘art’. Where as managing 30+ accounts in the early days was manageable that is not the case these days
A form of online marketing that revolves around adverts, keywords and searchers and marrying these components together successfully to achieve a desired goal. Advertisers are only charged when a user clicks on their advert
Use clear CTA, Capitalise each word, include the keyword – in title and body if possible, use all character space available, don’t copy competitors, use all relevant extensions to secure as much real estate on the page as possible, create a sense of urgency where possible
13TH February sees the changes roll out in the UK, Q3 should see complete integration and all ads will be paid for. Feeds must be complete as per Google requirements and uptodate
A form of online marketing that revolves around adverts, keywords and searchers and marrying these components together successfully to achieve a desired goal. Advertisers are only charged when a user clicks on their advert
It isn’t a one size fits all and this is where ‘cheap deals’ can trip smaller businesses up. Beware companies that sell the idea of buying a number of phrases for a set fee each month etc.
Outsourcing can not only help your account performance it can also get you access to beta tests before they are available to other advertisers
Outsourcing can not only help your account performance it can also get you access to beta tests before they are available to other advertisers
Outsourcing can not only help your account performance it can also get you access to beta tests before they are available to other advertisers