Power of-the-palette

1. power of the palette Wednesday, April 11, 2012

2. WE BELIEVE • photos matter most — it’s a picture book • design is just a way of organizing content • color is the “icing” on the yearbook cupcake Wednesday, April 11, 2012

3. A FEW TERMS A color palette is a specific set of colors selected for use in a design as a way to create unity. In InDesign, you can load the colors into your Swatches palette. In Photoshop, you can enter CMYK or RGB numbers in the Color Picker. Wednesday, April 11, 2012

6. used with permission from www.paper-leaf.com Wednesday, April 11, 2012

7. A CRITICAL DECISION • factor color into your theme/concept decisions • color has tone/attitude — do yours match? • the cover will play a role in introducing your palette Wednesday, April 11, 2012

8. Wednesday, April 11, 2012

9. power by planning • this is a divider slide only Wednesday, April 11, 2012

10. START SIMPLE for best results, try a set provided by your printing company if you create your own set of colors, understand the risks Wednesday, April 11, 2012

12. TO CREATE UNITY Based on the colors in the dominant photo, pulled color creates visual unity by using only tints or variations of that color throughout the spread. Wednesday, April 11, 2012

17. MONOCHROMATIC A monochromatic color strategy involves selecting one color and using only tints or variations of that color throughout the spread. Wednesday, April 11, 2012

21. COLOR PAIRS Another common color strategy involves selecting two colors (usually determined by repeating colors in the spread’s photos). Wednesday, April 11, 2012

27. TO CREATE CONTRAST A complementary color strategy involves selecting a distinctly different color (usually opposite on the color wheel) to create tension or contrast on the spread. Wednesday, April 11, 2012

34. ANALOGOUS COLORS An analogous strategy creates color harmony by using two or three colors next to each other on the color wheel. Wednesday, April 11, 2012

38. FOR SEASONAL COVERAGE To unify spreads in chronological sections from each season, repeating the color strategy from one spread to the next can create a feeling of continuity. Wednesday, April 11, 2012

41. FOR SECTIONAL COVERAGE Based on theme pages, color choice may indicate content type or coverage angle — or it may relate to a specific conceptual element per section. Wednesday, April 11, 2012

44. BASED ON SCHOOL COLORS Sports photos follow a predictable pattern based on uniforms, so using school colors in new variations is a key component of the color strategy. Wednesday, April 11, 2012

47. KNOW YOUR READERS Gathering reader input from polls, surveys and focus groups helps ensure that the book’s color style reflects readers’ wants and needs. Wednesday, April 11, 2012

49. power by pop • this is a divider slide only Wednesday, April 11, 2012

54. power by push • clash colors for unexpected Wednesday, April 11, 2012

55. START TO FINISH • start with a style or attitude (identity) • if you find an existing set, imitate it • test colors with black and white • teach the staff how to use the palette (guidelines) Wednesday, April 11, 2012

71. ELEMENTS OF DESIGN • to direct eyeflow • to unify • to separate • to enhance readability • but never to decorate Wednesday, April 11, 2012

82. ONLINE RESOURCES • http://www.colourlovers.com/palettes • http://kuler.adobe.com • www.pantone.com • http://www.degraeve.com/color-palette Wednesday, April 11, 2012

83. PRINT RESOURCES local bookstores, art shops Wednesday, April 11, 2012

84. CONTACT US • Casey Nichols | cnichols@rocklin.k12.ca.us • Sarah Nichols | sarahjnichols.sjn@gmail.com Follow me @sarahjnichols Wednesday, April 11, 2012

Power of-the-palette

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Mehr von Sarah Nichols

Mehr von Sarah Nichols (14)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Power of-the-palette