4. Driving different behavior
Pay-as-you go and Usage-based pricing
I want to
pay less for
off-peak
hours
Pricing
package for
my
business
I want to
pay for
usage
Prorate my
bill based
on
vacation
Perpetual
Subscription
Fixed
Metered
Direct
Multi-tier
Offline
Online
6. New Revenue Models
By 2015, 35% of Global 2000
companies will generate revenue
through subscription-based
services and revenue models
— Gartner, Building a Strategy for the Subscription Economy, April 2011
11. Over time:
more money, more resources, more integrations
2
1
3
4
5
Support new usage models & complex invoicing
Effectively manage recurring billing & revenue recognition
Provide accurate billing in timely manner
Leverage new metrics to run subscription business
Get a clear visibility in to business
The Result – You can’t…
12. Risks with inadequate Billing solution
Can’t keep up with Cash Flow due
to big DSO
Inaccurate Revenue Recognition –
misstating revenue
Incorrect & late Invoicing
No visibility in to MRR, Churn,
Renewables, ACV
Lack of customer trust and
satisfaction
22. 1. Term must be divisible by billing frequency
2. Term
3. Billing frequency
4. Migrate on renewal
– Used to change price plan upon renewal
5. Subscription cancels at
– End of billing period
– Immediately
Pricing
− Initial discount period
− Initial discount amount
Invoice Options
− Use custom template
− Invoice email timing
Proration
− On sale, on termination
Penalty
− Early termination
Renewals
− Auto
− Manual
− Create opportunity
− Term renewal options
– No term
– Same term
– New term
Rate Plans
Price Plans
23. Rate Plans
Ratable Unit
– The dimension of the usage data that is to be rated
– Dollars, minutes, texts, trucks, alarms, etc
Charging models
– Flat rate
– charge = rate x use
– Cumulative tiered
– tier charge = tier rate x tier use
– charge = sum of tier charges
– Volume tiered
– Highest tier usage selects tier rate
– charge = highest tier rate x total usage
Thresholds
– Included usage, subtracted before tiering and rating
– Minimum usage charge
– Maximum usage charge
Filtering
– Saved searches can be used to filter usage data prior to
rating
Going to cloud-based solution by itself does not get the analytics problem. You still have disparate systems and it is still hard to gain visibility needed to make decisions.
Going to cloud-based solution by itself does not get the analytics problem. You still have disparate systems and it is still hard to gain visibility needed to make decisions.
Customers and prospects that we speak to seem to tell us the same thing - All we want to do is answer these basic questions to run our business efficiently. We have spent time in automating processes and implementing solutions so, why can’t we do it?
What are some of the key elements in Best in Claass