14. CONSULTING
The ipod touch is synonymous with the youth market
Out of the 58 million iPhone and iPod devices circulating in 2009, roughly 40%, or 24 million, were Touches which flooded
the market over the Christmas holidays as parents and grandparents gave their little nearest and dearest the gift of
mobile technology
And these Touch users are insatiable downloaders
17. CONSULTING
http://www.flickr.com/photos/ntr23/4545975787/sizes/l/in/photostream/
New device. Not a whole lot known about it, but analysts seem very optimistic about its potential.
A reported 2 million iPads were sold worldwide within the first two months.
Analysts believe that sales are on track to sell 21 (originally 15) million devices this year to outsell traditional Mac
computers unit for unit in 2011.
21. CONSULTING
The google tablet is still just a rumor, but the HP Slate and the RIM Playbook are not. Considering HP’s acquisition of Palm,
expect the UI to be much slicker than your average Windows based PC.
23. CONSULTING
The combination of Apple’s iPhone/iTouch hardware, software, distribution, data plans and access, developers, and
applications is a tech ecosystem, symbiotic in nature. Each feed and strengthen the other in users and depth of use. It is
the fastest growing tech device and ecosystem in history.
This also goes back to a previous slide showing how this Apple mobile ecosystem is outpacing previous internet tech
adoptions by leaps and bounds.
The more you build, the more people want to use.
25. CONSULTING
Remember what I was saying about how iPhone users do more of just about everything when it comes to the mobile
internet?
The same holds true for app downloads as well.
27. CONSULTING
http://www.flickr.com/photos/fchouse/3930384685/sizes/l/in/photostream/
who are they downloading from
(discuss chart)
There is some debate as to just how large Apple’s application is. Everyone agrees that it is the largest marketplace for
applications, but I think most analysts are tied up in the minutia of what qualifies a an app and what qualifies as an
application store.
This chart includes carrier app stores which only service feature phones, not smart phones.
I think that Apple has the most users that are willing to pay for apps. These users are usually more sophisticated than the
average smartphone user and other app stores are struggling with gaining more of these types of users.
Apple and Android app store customers are also the most satisfied with their experience.
31. CONSULTING
Mobile
Lifestyle
Mobile
TV
Location
Based
Services
Mobile
Video
Mobile
Internet
Mobile
Email
IM Mobile
Games
Billing
(PSMS)
MMS
Java
Applications
Coupons/
Barcodes
Mobile
Content
SMS &
Win
SMS Info SMS Voting
SMS to
Email
Direct SMS SMS
Advertising
Mobile
Sophistication
Connection
Between Offline &
Online Life
Maslow’s Hierarchy of Needs
Lasting trends touch a nerve. They counterbalance other movements that have gone too extreme. They satisfy deep rooted
desires.
Mobile technology and user sophistication is at the point where we can start thinking not just about mobile technology,
but about how that technology can change and serve our self actualization.
Mobile lifestyle technology is about communication, commerce, interpersonal connections, connectivity and security.
It is about having access to your online and offline life at all times.
32. Mobile Commerce
Mobile
Shopping
Mobile Travel
Information &
Booking
Mobile
Banking
Mobile Access to
Corporate
Internet
Mobile
Brokerage
CONSULTING
Mobile commerce is a lifestyle trend that is currently coming into its own right now.
37. CONSULTING
Mobile enabled commerce.
Visa is launching a test program for mobile enabled commerce in NYC this September. Giving certain people RFID tags for
their phone which can be used at specified vendors equipped with RFID enabled readers.
42. Think Before You Build
Don’t Just Create an App.
Create an App With a Built In Audience.
http://www.flickr.com/photos/patries71/3541122565/sizes/l/in/photostream/
43. Forrester IDEA Method
- Identify mass influencers
- Deliver customer support on the go
- Empower consumers with mobile
information and/or experiences
- Amplify fans by creating an army of
mobile creators
44. The Curio Method
- Examine trends
- Analyze demographic/psychographic
data
- Research and narrow your consumer
profiles
- Model your app around these profiles
- Market your app via social media and
targeted advertising