"Design won't save the world" - A guest lecture at Whitecliffe on Design for Social Good, by Jade Tang-Taylor (Curative co-founder)

1. Design won’t
save the world
Jade Tang-Taylor
Prepared with care for
Whitecliffe Social Concerns Class
21 May 2016

2. “ ”
Go volunteer at a soup kitchen
you pretentious f*ck
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

3. Who’s in the room?
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

4. Who’s in the room?
Jade Tang
Designer, Dreamer, Doer.
Under-grad + Post-grad at AUT
Co-founder and Director of Curative
Auckland Chapter Host of CreativeMornings
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

5. Presentation Overview
1) Who’s in the room?
2) Design for Social Good
- What is it?
- Why is important?
- How do I get involved?
3) Curative
- Crew
- Approach
4) Case Studies
- #LiveForTomorrow
- Common Ground
- Steer Clear
Any questions?
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

6. Design for Social Good
What is it?

7. Design for Social Good
Why is it Important?

8. Design for Social Good
How do I get involved?

9. Social Design Nationally
• Articles
• Awards
• Events
• Agencies
• Initiatives
• Labs
• Networks
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

10. Social Design Internationally
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

11. “ ”
Do what you love,
love what you do
#LilLearning
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

12. Curative helps make the world
a little bit better ...

13. Curative crew

14. Curative approach

15. Curative works
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

17. Curative helped to produce
communication tools to teach
students and staff some simple
skills to help them enjoy more
positive mental health and
wellbeing at Victoria University
http://www.curative.co.nz/victoria-university
Wellbeing Campaign
Victoria University of Wellington
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

18. “ ”
Create, collaborate & co.design
with your community
#LilLearning
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

20. Steer Clear
NZ Drug Foundation
Steer Clear aims to
show some of the ways
that young people put
themselves and their
mates at risk when they
jump behind the wheel
blazed.
http://www.steerclear.co.nz/
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

21. “ ”
Don’t tell me,
Show me.
#LilLearning
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

23. Common Ground
Mental Health Foundation, Youthline & Skylight
The Common Ground
web-series explores
themes that are relevant
to the mental health
and wellbeing of young
people, and are reflective
of real-life scenarios.
http://www.commonground.org.nz/
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

24. “ ”
People are the expert
in their own lives
#LilLearning
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

25. Workshop overview:
• What is Social Change?
• How can Communication create Social
Change?
• Case Studies: NZ Overview
• Case Studies: Curative examples
• [ WORKSHOP EXERCISE ]
• How great leaders inspire action: Start with
Why.
• In Summary
• Any Questions?
What’s Next?
Geeky/Dorky
15 year plan
Curative community

26. CreativeMornings community
Global monthly breakfast lecture series for 100+ creatives
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

27. CreativeMornings talks
Next event: Urzila Carlson on RISK
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

28. In summary:
1. Design will save the world!
2. All graphic design is by it’s very nature, social
3. Remember to, design for the other 90%
4. Create & collaborate with key influencers
5. Don’t tell me, show me
6. People are the expert in their own lives
And most importantly...
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

29. “ ”
Do what you love,
love what you do
#LilLearning
(& wifi password)
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016

30. Thanks
Any Questions?
Prepared with care by
Jade Tang-Taylor
@JadeTT123
@Curative_NZ
#LilLearnings