Curative | CAYAD Digital Storytelling workshop

Digital Storytelling
Workshop

Kaan Hiini & Jade Tang
@Curative_NZ
Prepared with care for
Community Action Youth Alcohol Drugs (CAYAD)
Re-Design Programme

Who’s in the room?
Kaan Hiini
Crafter, Visualise, Doer.

Jade Tang
Designer, Dreamer, Doer.

Prepared with care for CAYAD Re-Design Programme


Workshop overview
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What is Storytelling?
What is Digital Storytelling?
Why is Digital Storytelling so powerful?
The 7 Elements of Digital Storytelling:
Key Principles (& examples) of Digital Storytelling:
How to get started? - Tools you can use:
[ Exercise ]
Feedback & Questions
In summary
Thank you



What is Storytelling?
The basics:

Storytelling is the conveying of events in words, and images,
often by improvisation or embellishment.
Stories or narratives have been shared in every culture as a means
of entertainment, education, cultural preservation, and instilling moral
values. Crucial elements of stories and storytelling include plot,
characters, and narrative point of view.
Storytelling predates writing, with the earliest forms of storytelling usually
oral combined with gestures and expressions.



What is Digital Storytelling?
The basics:

Digital storytelling at its most basic core is the practice
of using computer-based tools to tell stories.
The term “digital storytelling” can also cover a range of digital narratives (web-based*
stories, interactive stories, hypertexts, and narrative computer games); It is sometimes used
to refer to film-making in general, and as of late, it has been used to describe advertising
and promotion efforts by commercial and non-profit enterprises.
One can define digital storytelling as the process by which diverse peoples share their life
story and creative imaginings with others. This newer form of storytelling emerged with the
advent of accessible media production techniques, hardware and software, including but
not limited to digital cameras, digital voice recorders, iMovie, Windows Movie Maker and
Final Cut Express. These new technologies allow individuals to share their stories over the
Internet on YouTube, Vimeo, compact discs, podcasts, and other electronic distribution
systems.
*http://jessandruss.us/



Why use Digital Storytelling?
In public health, healthcare, social services,
and international development

Digital storytelling is being used to raise awareness of the “human” factor in healthcare.
1) The Patient Voices programme is the product of Pip Hardy and Tony Sumner.
Commissioned in 2003, by the Royal College of Nursing in the U.K. their project provides a
means for people (patients, families or healthcare workers) to tell their stories which might
affect clinicians, managers and decision-makers in the healthcare arena. These digital stories
are available at The Patient Voices.
2) The development of the Silence Speaks project[26] in 1999 under the direction of Amy
Hill (who joined the Center for Digital Storytelling in 2005) led to the expansion of digital
storytelling in public health.



Why use Digital Storytelling?
Silence Speaks project example
GOJoven Fellows share
stories about adolescent
sexual and reproductive health
challenges and successes.
http://silencespeaks.org/youth-leaders-speak/



The 7 Elements
of Digital Storytelling

1. Point of View: What is the main point of the story and what is the perspective of the author?
2. A Dramatic Question: A key question that keeps the viewer’s attention and will be answered
by the end of the story.
3. Emotional Content: Serious issues that come alive in a personal and powerful way and
connects the audience to the story.
4. The Gift of Your Voice: A way to personalize the story to help the audience understand the
context.
5. The Power of the Soundtrack: Music or other sounds that support and embellish the story.
6. Economy: Using just enough content to tell the story without overloading the viewer
7. Pacing: The rhythm of the story and how slowly or quickly it progresses.
http://www.youtube.com/watch?v=a1f-_FXgJZM



Curative Case Studies
Digital Storytelling examples:

CreativeMornings
To capture the wider essence of the audience, community and culture
to help tell the story.
LiveBelowTheLine
To have an informative and strong coherent narrative
LIFEHACK
To be succinct, clever and creative with the limited resources you have
#LiveForTomorrow
To be genuine and get authentic responses from your subjects/interviewees



CreativeMornings
CreativeMornings
is a global monthly
breakfast lecture series
for creative types
GLOBAL THEME »
http://creativemornings.com/



CreativeMornings

To capture the wider essence of the audience, community & culture to help tell the story.



“ Life isn’t about finding yourself
Life’s about creating yourself ”
– George Bernard Shaw



Live Below the Line
From 24th - 28th September,
join us living on $2.25 a day
for 5 days to change the way
people in New Zealand think
about extreme poverty - and
make a huge difference.

http://livebelowtheline.com/nz



Live Below the Line

To have an informative and strong coherent narrative



LIFEHACK
We’re assembling a crack
team of hipsters, hackers and
hustlers to help combat youth
mental health issues.
We call them
LIFEHACKERS.
http://lifehackhq.co/



LIFEHACK

To be succinct, clever and creative with limited resources



#LiveForTomorrow
Live For Tomorrow is a
project for those that are
struggling with, care about,
or are affected by youth
suicide, depression, alcohol
use, self-harm and bullying.
http://livefortomorrow.co.nz/



#LiveForTomorrow

To be genuine and get authentic responses from your subjects



How to get started
with Digital Storytelling
Video Editing Tools to use:
Mobile Easy access, Easy to Use, Low Cost, Fast...
eg. Instagram, Vine, App Store has plenty
Desktop Software More functionality, greater control
eg. iMovie, Windows Moviemaker
Pro Tools Huge amount of control, professional output, requires training
eg. Final Cut Pro, Adobe Premiere



How to get started

Creative Commons Music Resources
– Jamendo
– Find Sounds
– Free Play Music
– Free Music Archive
– Creative Commons
Important: Check the license!
Is it for commercial/non commercial/personal use?
How do you attribute?



How to get started
Interview Techniques:
- Be conversational
- Chat off topic before filming to relax interviewee
- Maintain eye contact, focus subject on interviewer, not the camera
- Laugh, jokeing goes a long way to relaxing someone
- Provide questions in advance to allow interviewee to form answers/prep



How to get started

Good Websites for DIY Filmmaking
– Vimeo Video School 101
a simple guide to making a film form choosing your camera to editing.
Includes guides for iMovie and Movie Maker. Perfect for people with simple
cameras.
– NoFilmSchool.com
awesome site for DIY filmmakers and creatives
– CreativeCow.net
online tutorials for just about any creative software!
– An Easy DSLR Audio Setup for a Crew of One



‘ Now it’s your turn ’
[ EXERCISE ]



‘ Feedback & Questions ’
[ DISCUSSION ]



In Summary
The 7 Elements of Digital Storytelling:
1. Point of View
2. A Dramatic Question
3. Emotional Content
4. The Gift of Your Voice
5. The Power of the Soundtrack
6. Economy
7. Pacing
And then, remember:
• To capture the wider essence of the audience, community and culture to help tell the story
• To be genuine and get authentic responses from your subjects/interviewees
• To be succinct, clever and creative with the limited resources you have
• To have an informative and strong coherent narrative



“ Design creates stories, and
stories create memorable
eperiences, and great
experiences have this innate
ability to change the way in
which we view our world. ”

– Anon



Thank you

Prepared with care by
hello@curative.co.nz
@Curative_NZ

Curative | CAYAD Digital Storytelling workshop

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