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Who
cares?
1.
Challenge

Attention   • Build Culture
Share         Brands?
            • Build a shared
              brand around
              ‘stuff’?
2.
Challenge

Constraints   • What is our
                shared goal?
              • How do we
                lead?
• Series of four face to face all
               day workshops
               • Google Analytics ‘healthchecks’
Action         to fix the basics
Research       • Google analytics data analysis
               for 2008/09/10 and shared
Project:       segments (location, brand,
June 2010 to   content)
               • Quantitative and qualitative
Sept 2011      analysis of Facebook, Twitter,
               YouTube, Flickr
               • Sector & nationwide
               comparative data from Hitwise
Key Findings
Be clear
‘what’ you
are trying to
do online and
‘who’ it is for.
Focus your
online
investment.
Recognise
the value,
and the
limits, of
social media.
Question
whether the
web is enabling
you to reach
new audiences.
Standardise
methods of
reporting
online metrics
to external
stakeholders.
This report
recommends
10 key
things to do…
..corny
but true
.
Getting Real: Implications from the Action Research Project by Jane Finnis - Culture24 Lets Get Real conference

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