British Museum website case study by Matthew Cock - Culture24 Lets Get Real conference

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Failing Forwards case study presented by Matthew Cock (British Museum) at Culture24's Let's Get Real conference 2011: How to Evaluate Success Online?

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Rachel Crossley manages the Adult Learning Team at Historic Royal Palaces. In this presentation, aimed at staff and volunteers tasked with devising events programmes for museums, galleries and heritage sites, she shares her 11 step process for creating popular participatory events that successfully attract new audiences. Originally delivered at a planning workshop for North Norfolk Stories, this approach will be useful for anyone developing new event programming, whether or not it's part of Culture24's Museums at Night festival.

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Rosie Clarke, Culture24 Campaigns Officer and coordinator of the Museums at Night festival, explains what the bi-annual festival of after-hours culture is all about, and how towns and cities can benefit from connecting their arts and heritage organisations to offer a joint programme of after-hours events: a cluster. Forming a cluster can help attract locals and tourists into the town centre, boosting your after-hours economy and supporting a bid for Purple Flag status. There are many opportunities to collaborate with local businesses and retailers, and a wide range of ways of marketing your activities to reach new audiences.

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Rosie Clarke, Campaigns Officer at non-profit online publisher Culture24, discusses how museums can benefit from Culture24's free services. Even the smallest cultural and heritage sites can run successful events as part of the Museums at Night festival, and anyone can attract media coverage by using compelling images, writing exciting and relevant press releases, and using a range of other channels including social media and publicity stunts.

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This slide deck comes from Rosie Clarke and Nick Stockman, the team at Culture24 who coordinate the annual Museums at Night festival. The images depict the diverse range of projects and strands of work that non-profit online cultural publisher Culture24 produces; the growth of Museums at Night over the last few years, along with pictures of some of the successful events; and an outline of how the Connect10 competition enables UK museums and galleries to win a top artist and £2000 for their Museums at Night event.

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Sculptor Julian Wild, one of the artists who participated in the 2013 Connect10 competition, explains the background to his work and gives examples of the structures, objects and materials that inspire him. Through pictures, he demonstrates how he responded to the venue which won him to lead their Museums at Night event - Enginuity, the science museum at Ironbridge Gorge. He depicts each stage of the creation of the vast, luminous "Making the Connection" sculpture and shows how families got involved with the construction process.

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Matthew Chesney, founder and director of BACKLIT in Nottingham, explains how his team successfully campaigned for public votes in the Connect10 competition to "bring back" local artist Mat Collishaw. With only minimal resources, they reached out to their local audiences online using social media. He also shares the success of their Museums at Night event with Mat, and what the legacy has meant for the organisation as a whole.

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