This segment includes people who are passionate about gaming, from video games, to PC, to console, or on their smartphones. They view gaming as a 'serious hobby', even a sport.

1. GAMERS
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2. GAMERS
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QUICK DEFINITION
This segment includes people who are passionate about
gaming, from video games, to PC, to console, or on their
smartphones. They view gaming as a 'serious hobby', even
a sport.

3. GAMERS: SOCIAL MEDIA
TOP INFLUENCER BY CONSOLE
OF GAMERS SHARE
VIDEO GAMING
CONTENT ON SOCIAL
27%
PEWDIEPIE SMOOTH
MCGROOVE
TOBUSCUS
OF SOCIAL VOLUME
REGARDS
XBOX-RELATED
CONTENT42%
NINTENDO GAMERS SHARE
39%OF ALL VIDEO GAMING CONTENT
35%OF BIG SPENDING GAMERS
USE ONLINE VIDEO TO
DISCOVER NEW GAMES
PLAYSTATIONXBOX NINTENDO

4. GAMERS: ENTERTAINMENT
TOP MOVIES
THE AMAZING
SPIDER-MAN
CAPTAIN
AMERICA
IRON
MAN
KNOW
MORE
FAVORITE MOVIE GENRES
ACTION &
ADVENTURE
SCIENCE &
FANTASY
ANIMATED
FILMS
KNOW
MORE
ENTERTAINMENT JUNKIES
38.5%
MOVIE LOVERS
45%
88%
ADVISE MEDIA &
ENTERTAINMENT
PRODUCTS
GAMERS WHO
FOLLOW ONLINE
GAMING CHANNELS
SPEND
1.2 XFOR ENTERTAINMENT

5. GAMERS: FOOD
TOP FOOD BRANDS TOP BEVERAGE BRANDS
MONSTER
ENERGY
MOUNTAIN
DEW
RED BULL
KNOW
MORE
KNOW
MORE
PRINGLES JACK LINKS SKITTLES
83%ADVISE FOOD & DRINK PRODUCTS
FOOD TO GO
(popularity index)
146.8
FAVORITE RESTAURANTS
KNOW MORE
161.1
(popularity index)
SOFT DRINKS

6. GAMERS: ELECTRONICS
TOP HARDWARE BRAND
KNOW MORE
TOP CONSUMER ELECTRONIC BRAND
RAZER TURTLE BEACH KNOW MORE
GAMERS WHO FOLLOW
ONLINE
GAMING CHANNELS
SPEND
155.0
(popularity index)
TECH SPLORERS
87% ADVISE CONSUMER
ELECTRONIC PRODUCTS
1.5 X
FOR ELECTRONICS

7. CONSUMER
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