Proteins – Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series charts a shift toward protein through changes in lifestyle and demographic behavior, as well as the potential for innovation. An emphasis on marketing that is rooted in targeted and nutrition-science based communication can catalyze the potential for success with protein-rich and protein-fortified food and beverages. This all-new report is ideal for food companies looking to tap into this growing consumer demand for protein. The report contains five food and beverage profiles that chart key menu and packaged product development opportunities: High-protein drinkable and macho yogurt. Yogurt continues to show strong growth in the wake of the Greek yogurt revolution, and Packaged Facts projects the U.S. yogurt market to total $9.3B by 2017. Niche segments such as drinkable yogurt & kefir and yogurt marketed to men are aggressively staking claim to their own share of the pie. Almonds and nut butters. Nuts have long provided craveable protein goodness, and new nutritional perspective have positioned nuts, and especially almonds, high on the good and good-for-you list. The healthy positioning of almonds and the natural protein boost they give makes them an ideal source of protein for consumers. Nut butters, driven by convenience and portability, are ideal as more indulgent protein sources. Snack bars get heartier. High-protein snack bars are leveraging the rise of snacking and the healthful positioning of snack bars in the market. Analogs for meat protein. Alternatives to meat are being formulated in ways that are gaining ground as delicious alternatives in their own right, and not just as more nutritionally correct substitutes. Alternative protein sources, including the eggless egg, are foods to watch. Exotic meats as back-to-roots protein. Charcuterie is big and the salumi craft is a popular success within foodie culture. Wild boar is gaining popularity in fine dining restaurants as consumers explore new, less mass-produced sources of meat. Food industry executives, innovation strategists, chefs, and professionals in R&D, market and consumer insights, brand management, and consumer marketing will gain essential perspectives and insights from Proteins – Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series for menu and product development in this new market for protein-rich foods. Additional Information Protein - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series Americans continue to seek out protein for a variety of health and wellness concerns, and to increase maintenance, growth and repair functions of the body. Paleo, Primal and Atkins diets elevate protein-crazed approaches to eating in the American consciousness, and plant solids roots for an insatiable quest for high-protein food and beverages.

1. You may have the ingredients. We bring
you the analysis, insights and perspectives
for a successful recipe in food
development.
CuTTS
Trends in Motion

2. 2
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How consumers’ heightened interest in
protein-rich food and beverages is creating
new opportunities for innovation in food
development and marketing within the
packaging, retailing and foodservice
industries.
Proteins: Classic, Alternative and Exotic
Sources
Trends in
Motion

3. Methodology
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4. Protein: Classic, Alternative and Exotic Sources
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“I make a
point of
getting
plenty of
protein.”
62%
of U.S.
Adults
Source: Compiled by Packaged Facts
based on April-May 2014 survey

5. Protein: Classic, Alternative and Exotic Sources
High-Protein Drinkable Yogurt
As niche, high-protein probiotic drinkable yogurt takes
off, select manufacturers are benefiting. Global flavors,
associations with functional claims, and portability are
propelling these products that have dual benefits of
digestive health and muscle-building & recovery
support.
These products are gaining attention due to more
consumers looking to eat “for the microbiome.” The
balance of bacteria in the body, particularly interplay of
microbial colonies in the gut, can lead to good
digestive health, better overall well-being and ward off
illness, researchers suggest.
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Macho Yogurt
Packaged Facts projects Greek yogurt sales in the
U.S. to reach $9.3B by the year 2017. Greek yogurt
manufacturers have been downsizing individual cup
sizes, much to the chagrin of the male consumer.
Male-oriented yogurt has room to grow. Companies
like Powerful Yogurt provide more substantial serving
sizes than traditional yogurt and aim to build upon the
success of Greek yogurt with male-centric claims and
associations to power, strength, stamina, endurance
and high sports performance.

6. Protein: Classic, Alternative and Exotic Sources
Nut Butters
A Nut Redux is here, and, although allergies are still a
big consumer concern, nut butters are benefiting from
their positioning as quick high-protein fuel. Natural &
organic claims, and innovative packaging, along with
indulgent combinations, make them an ideal protein
source.
Nut Butters benefit from an increase in snacking
occasions and are popular with younger generations.
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Almonds
Almonds benefit from health-halo attributes and
research that associates them with satiety, heart health
and glucose-control support. Almonds are the favorite
nut of men. Their protein content and health benefits
make them the perfect snack, meal complement and
ingredient.
Almonds are easy anytime snacks and are popular in
snack foods and appetizers. Manufacturers, in
particular, are leveraging the power of almonds to
create innovative flavors and products.

7. Protein: Classic, Alternative and Exotic Sources
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Snack Bars
High-protein, tastier snack bars are leveraging the rise of snacking
and the healthful positioning of snack bars in the market.
Manufacturers continue to blend new grains & seeds, exotic
ingredients and emerging sources of protein into snack bar
formulation. The healthy-ingredient snack market totaled $9.2B in
2013, creating an attractive marketplace for snack bars that are
heartier and tastier to thrive.
Snack bars portability and satiety attributes are already there – now
tastier flavor profiles and protein-fortification make them a popular
choice with staying power.
Evolution Harvest produces a line of higher
formulation, better-tasting and more exotic snack bars
that are available at Starbucks and Evolution Fresh
stores. Photo copyright: Evolution Fresh.

8. Protein: Classic, Alternative and Exotic Sources
The Eggless Egg
Alternative protein sources, including the eggless egg,
are foods to watch. With emulation and emulsification at
its core, plant-based egg substitutes have real potential
to challenge the $9B egg market.
Sustainability, allergies and an increased interest in
humane animal treatment has put the eggless egg in the
spotlight.
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Vegetarian Analogs for Chicken
Alternatives to meat are gaining ground as delicious
foods in their own right, and not just as more
nutritionally correct substitutes. The meat alternatives
market has room for growth as formulations have
become tastier and mimic more closely the meat they
are replacing. With 28% of consumers seeking
vegetarian sources of protein and 33% choosing a
meatless lunch or dinner 2-3 times per week or more,
great-tasting vegetarian analogs for chickens will see
increased demand.
Alternative Sources
Hampton Creek produces Just
Mayo, an eggless mayonnaise
product.

9. Protein: Classic, Alternative and Exotic Sources
Wild Boar
Wild boar is gaining popularity in fine dining restaurants
as consumers explore new, less mass-produced
sources of meat. A state with long-existing feral hog
issues has been Texas. Wild boar sourced from that
state provides regional, sustainable angle, while
leveraging the culinary and expertise and flourishing
foodservice industry within.
© MarketResarch.com
Salumi Protein
Charcuterie is big, and the salumi craft is the holy
ground within foodie culture. Salumi varieties are far-
ranging but represent the Italian elements of
preparation, imported to local and regional artisans.
Salumi’s positioning benefits from an Old World history
of animal stewardship, aligning it with consumer
interests in food from humanely-raised animals.
Exotic Sources

10. Keep tuning in to CuTTS Insights
Culinary Trend Tracking Series (CuTTS) is
 a trend tracking research series that presents food
themes incorporating highly meaningful trends and
vets them with data-driven insights.
 a way to shed light on the opportunity-scape that we
derive from our analysis of retail food trends, menu
trends and consumer drivers.
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11. Additional Resources
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11
Info
• Culinary Trend Tracking Series Resource Page
• http://content.marketresearch.com/culinary-trend-tracking-series-
main-page
Report
• Proteins: Classic, Alternative and Exotic Sources
• http://www.packagedfacts.com/Culinary-Trend-Tacking-8106754/
White
Paper
• How to Identify Food Trends
• http://content.marketresearch.com/how-to-identify-food-trends-
white-paper