Proactive Indexing For the Win - Crystal Carter

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SEOs shouldn't rely on "hope" 🙏 for indexing. If this a key component of your strategy, please know that it doesn't have to be that way 😅 Don't "wait and see" if your pages get Discovered AND Indexed. You can & should be proactive. This deck, originally presented at London SEO Meetup XL, is a tried & tested SEO workflow.

Technologie

Crystal Carter
Wix
Head of SEO Comms
Proactive
Indexing FTW🔥

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Proactive Indexing For the Win - Crystal Carter

1. Crystal Carter Wix Head of SEO Comms Proactive Indexing FTW🔥

2. Crystal Carter Headline sponsor logo @CrystalontheWeb ● Head of SEO Comms @ ● Tech SEO ● I like plants

3. Slide title @SpeakerTwitterHandle Headline sponsor logo

4. Slide title @SpeakerTwitterHandle Headline sponsor logo

5. Proactive Indexing Headline sponsor logo @CrystalontheWeb

6. Headline sponsor logo @CrystalontheWeb Average Impact After 3 months +8.5% Ranking Keywords +8% Ranking Pages +13% Keyword Value

7. Slide title Headline sponsor logo @SpeakerTwitterHandle DISCOVERED NOT INDEXED

8. Proactive Indexing FTW Headline sponsor logo @CrystalontheWeb ● Why are URLs Discovered, Not Indexed? ● How Do You Find Un-Indexed URLs ● How to Surface More the Right Content

9. Why is some content Discovered, but Not Indexed? Headline sponsor logo @CrystalontheWeb

10. Headline sponsor logo @CrystalontheWeb

11. Headline sponsor logo @CrystalontheWeb 576,000 New Websites Per Day More than 8.5 Billion Searches Over 4B gigabytes of web traﬃc Every Day on the Internet…

12. Headline sponsor logo @CrystalontheWeb More than 3 billion Searches Over 4B gigabytes of web traﬃc Every Day on the Internet…

13. Headline sponsor logo @CrystalontheWeb

14. Headline sponsor logo @CrystalontheWeb

15. Assessing the Issue Headline sponsor logo @CrystalontheWeb ?

16. How do you ﬁnd Discovered, Not indexed URLs? Headline sponsor logo @CrystalontheWeb

17. Assessing the Issue Headline sponsor logo @CrystalontheWeb

18. Assessing the Issue Headline sponsor logo @CrystalontheWeb

19. Assessing the Issue Headline sponsor logo @CrystalontheWeb 30% More Indexed URLs than the sitemap 15% Fewer Indexed URLs than the sitemap All Known All Submitted

20. Assessing the Issue Headline sponsor logo @CrystalontheWeb Submitted Indexed Indexed, not in sitemap Indexed, in sitemap >

21. How do you surface the right content? Headline sponsor logo @CrystalontheWeb

22. Reduce Unnecessary Indexing Headline sponsor logo @CrystalontheWeb Are Campaign LPs & URLs with Tracking Codes Currently Indexed or Excluded?

23. Headline sponsor logo @CrystalontheWeb Are *Low Value* Navigational Pages Currently Indexed or Excluded? Reduce Unnecessary Indexing

24. Headline sponsor logo @CrystalontheWeb Are Unique Customer Account Pages Currently Indexed or Excluded? �� Reduce Unnecessary Indexing

25.

26. Headline sponsor logo @CrystalontheWeb Inspect The Sitemap Is it up to date? Does it include ALL the pages that matter? Does it even exist?

27.

28. Headline sponsor logo @CrystalontheWeb Clean Up The Crawl No 404s or 500 errors No Internal Redirects No Redirect Chains

29. Headline sponsor logo @CrystalontheWeb

30. Assessing the Issue Headline sponsor logo @CrystalontheWeb

31. Headline sponsor logo @CrystalontheWeb (Re)Submit The Sitemap

32. Headline sponsor logo @CrystalontheWeb Claim (All) Your Proﬁle Links Social Proﬁles Local Citations Niche Directories & Services

33. Headline sponsor logo @CrystalontheWeb Distribute Your Content Add Strategic Links to GBP Make Use of Twitter Use RSS to Automate Distribution

34. Headline sponsor logo @CrystalontheWeb Surface Content Internally Upgrade the Menu Add Latest content feeds Leverage Pillar Posts for internal links

35. Headline sponsor logo @CrystalontheWeb ﬁnn

Proactive Indexing For the Win - Crystal Carter

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