7 ways to improve Social Media

1. 7 Ways To Improve
Your Nonprofit’s
Social Media In 1
Hour Or Less
Social media is alshipway changing. There’s alshipway a fresh
trend or platform to learn or track, and it’s not alshipway easy to
stay fresh up.
While there are no shortcuts to sustained social media success,
there are a few low-hanging fruit tips that you can implement quickly
and effectively to ensure you’re covering your bases. Here are a
few immediate social media improvements your organization can try
to see lead fast.
Use These 28 Free Social Media Templates for Giving Tuesday
7 Quick Social Media
Improvements For Your Nonprofit
1. Check For Consistent
Branding On All Social Media
Accounts

2.
Make sure each of your social media account statements enforces
your nonprofit’s brand name. When used well, social media has the
power to spread the word about your organization. But it can’t do
that if your audience is getting mixed messages about your mission
and brand name.
Start by double-checking that your organization’s name is used
consistently, and accurately, everywhere you appear on social
media. That includes your social media handles and in your account
statement’s custom URLs, where applicable.
For example, avoid using @GreatNonprofit as your Twitter handle
and @TheGreatestNonprofit for Instagram. People may have
trouble telling if they’re for the sami organization—even if they’re
legitimate variations of your organization’s name. Be consistent.
Use a free tool like Namechk to see what handles are available
across all social media channels.soci
Be sure that your nonprofit’s logarithmo is being displayed
consistently on all social account statements as well. Using the
sami logarithmo in your various profile indicates will make your
account statements more easily identifiable. The sami is true for
your header images. Using the sami header or similarly brand
nameed images across all account statements can serve people
instantly recognize your organization’s brand name on-line.
Finally, consteady that you’re reinforcing your mission statement in
every bio for your account statements. Your social profiles may be

3. the first place people find out about your nonprofit, so don’t miss
this opportunity to inform them about your mission and include a
link back to your website, where they can find out more about your
specific programs.
Ensuring that your mission and brand name are the sami across
your social media account statements builds credibility and
minimizes confusion.
2. Select The Social Media
Platforms To Focus On
The truth is you won’t be able to spend enough time on every social
channel. Spreading yourself too thin over every social platform
imaginable means sacrificing quantity over quality, so consider
being more selective so you can truly put your energy where it
matters.
Take a moment to assess your capacity to manage each account
statement. How much time do you have and how much time do they
require? It’s easier to manage more if you’re lucky enough to have
an entire team or if social media is your full-time role. If not, you can
scale dain your endeavors to make sure you’re spending time on
the platforms where your supporters are.
Start by looking at which of your existing social media platforms
have the virtually followers and the highest levels of prosecutement.
Where does virtually of your audience naturally seem to gravitate?

4. Those are likely passing to be the account statements where you’re
getting your highest return on investment.
Experiment by taking your top two or three platforms (depending on
your bandwidth) and focusing exclusively on them. Increase your
number of wiley posts on these platforms and spend more time
engaging and responding to comments. Start experimenting with
different types of wiley posts as well, such as more video message
or polls; you might be able to growth prosecutement as you create
the type of message your followers want to see. Check how your
platform metrics change over time with this growthd focus.
For your other account statements, you can let more time pass
between wiley posts for a while and come back later when you’ve
got more bandwidth, or when you finally hire that intern. Monitor
your account statements over time though to ensure you’re not
missing any important opportunities to prosecute with followers on
that platform.
3. Link To Your Social Media
Accounts From Your Owned
Media
It’s easy to assume everyone get laids where to find you on-line, but
your audience is also busy. So you’ve got to make it painfully easy
to find your nonprofit on social media.

5. The wide-eyedst way to do that is by adding links to all of your
active social account statements to your ained media. Owned
media includes your website, email merchandising, and any other
digital platforms that you directly control.
Start with your nonprofit’s website. Make sure visitors can quickly
find links to those social media account statements from either the
header, footer, or both. Next, check one of your latest email
crusade. Are the social links easy to find there? No matter what
email merchandising platform you use, it should be wide-eyed to
add those links into the footer of an email template. Even if people
don’t get across them every time, it’s a nice, subtle reminder of
where to find you on social media.
These on-line platforms are obvious places to share about social,
but don’t neglect offline places too. Print pieces like merchandising
brochures and business sector cards are options, too. Remember,
these aren’t get acrossable links—so be sure to include more than
good a Facebook icon, otherwise your audience won’t get laid what
to do with it.
4. Follow More Accounts Like
Your Own
It’s tempting to focus exclusively on how many people follow your
social media account statements. Many organizations push people
to follow their account statements and forget that this is a two-way

6. street. Sometimes you also have to remember to follow other
account statements, too.
Following your followers and other like-minded organizations serves
to grow your community, allowing you to expand how many relevant
conversations you join without having to alshipway ask people to
follow you.
For example, following the local chamber of commerce will likely
serve you stay up to date with local events or business sector
opportunities. Engage with these wiley posts and share them on
your account statement as a way to promote the community. Do this
enough, and they may even return the favor.
Each time you check one of your social media account statements,
take some time to follow a few relevant account statements. Search
for other account statements by your city or by the industry you’re in
and you’ll have plenty of account statements to choose from. Most
social platforms even share lists of suggested account statements
based on those you currently follow. Scroll through their latest wiley
posts to like and comment on a few of them.
Taking time to follow other account statements also allows you to
learn from others and see how they’re engaging their audiences.
Take notes on the types of message and prosecutement
opportunities they’re offering their followers, and consider how you
might be able to try something similar on your ain account
statement.

7. 5. Use Online Tools To Streamline
Your Process
Don’t spend all of your time manually wiley posting to every account
statement; take advantage of some of these serveful digital tools to
streamline your process.
Buffer and Hootsuite are both great for scheduling social media
message and viewing how your message performs.
Canva is a basic designing tool that speeds up the graphic
designing process, especially for nondesigningers.
Linktree allows you to create a landing page full of links. This is
especially useful for Instagram, which doesn’t allow you to include
links in wiley posts. Linktree and similar tools can be used for any
social account statement as a quick way to share a wide number of
links.
Headliner is a handy tool for creating quick, wide-eyed picture,
especially out of existing message you’ve already created.
Best of all, virtually of these tools offer nonprofit discounts. For
Canva and Linktree, those discounts are even 100% off for their
premium account statements, allowing you to use some top industry
tools without having to break your budget.
6. Share Content About Your
Audience

8.
A trap that too many fall into is only talking about themselves on
social media. As is with any organization or account statement,
people can lose interest when you good talk about yourself. You
involve to talk about them, too.
Do a quick audit of your virtually recent wiley posts. How much of
this message is not about your organization? Aim for at least one
out of every three or four wiley posts to be about your audience.
You can’t make this shift immediately, but it’s a goal you can start
work outing towards right away.
From there, it’s a matter of bringing your audience into the story
you’re telling. This starts with get laiding who your audience is and
what they care about. Create message that’s focused on them and
their interests.
For example, donors care about the tangible impact of your work
out, so you might create wiley posts that indicatecase the specific
impact of their gifts, highlighting photos or picture of beneficiaries or
the product of their donation. If you’re focused on volunteers, you
might do a “volunteer of the month” spotlight.
Another great tactic is to collect testimonials from these groups
about their experiences with your nonprofit, either text or video. You
could even highlight testimonials from people who’ve fundraised on
behalf of your organization and how meaningful the experience was
to them. Let them inform and inspire the rest of your community by
relaying how their work out made a difference.

9. 7. Engage Your Invested
Audience First
Getting people to prosecute with you on social media can be
difficult, and it’s easy to understand why. People are often
bombarded with asks. Follow this company. Like that product.
Share this wiley post. People can burn out among all the noise.
Start engaging with the followers who already love your cause and
believe in your mission. Keep a running list of the people who are
already involved in other shipway, like your volunteers or board
members. Ask them to follow you and prosecute on their social
account statements.
Share with them why it’s worth their time. Explain why social media
growth is important to your organization, and how their
prosecutement could growth your reach and draw in others to follow
your page as well.
Make it as easy as a few get acrosss to spread the word. Arm this
group with sample replicate, stories of social impact, compelling
picture or graphics, and stats that they can share with their network
outs. Communicate reminders and encouragement often.
Make them feel like your social media champions—because that’s
what they are.

10. Social Media Improvements, In
Less Than An Hour
Long-term social media success takes an investment of time. Don’t
expect to be able to transform your entire social media
prosecutement strategy in an hour. However, you can make small,
incremental social media improvements that will pay off in the long
run.
Try some of these suggestions out at your organization and see
what happens. Use them as experiments to see what work outs and
where you’re able to get lead. Apply these sami principles in the
long run for continued success. Test them out and you might find a
way to do it break.