Put your
Social Media Strategy
where the sun
don’t shine
Where does the idea of
a Social Media Strategy
come from?
The
Traditional
model:
Business
   Product
    BRAND
     Advertising Agency

                  Idea!
                    MEDIA
Unfortunately...
Business
   Product
    BRAND
     Advertising Agency

                  Idea!
                    MEDIA
The
Internet
model:
Business
   Product
    BRAND
     Advertising Agency

                  Idea!
                     MEDIA
                ...
Unfortunately...
Idea!

        MEDIA
          &
      INTERNET



“Social Media”
Social Media Strategy
implies you need a strategy
to reach people with your
message.
Thereby admitting they
aren’t interes...
How about being
  Interesting?
Social Media
is a way of giving a name to
the fact that people don’t
visit your websites no more.
Thereby pretending you
h...
There is no
social media.
There is just an online
reflection of people and
culture.
Stop focusing on the
    Media part.
It’s about the
 Social part.
Interesting ideas
       &
  Social ideas
Business
           Product
            BRAND
             Advertising Agency

                          Idea!
           ...
Business
           Product
            BRAND
             Advertising Agency

                          Idea!
           ...
Upstream
Idea!


This is as far
downstream
they can possibly start
Though declared “dead”
30 second TV spots can be
interesting and social
So the advertising idea
     can be social
    & interesting...
...but you get people
    engaging with
*the advertising for*
       a brand.
While they could be
 engaging with the
      brand.
Upstream
Business
                     Product
                      BRAND
                       Advertising Agency
Brands        ...
Brands that cultivate their
 multi-faceted personalities
and have interesting stories.
Upstream
Business
                     Product
                      BRAND
Products               Advertising Agen

can be Social &...
Upstream
Business
                     Product
Businesses            BRAND

can be Social &        Advertisi

Interesting
So...
Today’s
Model




Isn’t really a model, but my wife. No glamour, but
down to earth. Affordable. Almost self-sufficient.
Rep...
Top 4 ingredients for Today’s Model

1. Have an interesting and social business.

2. Have an interesting and social produc...
Thank you!
    Get in touch:
www.twitter.com/Crusty
www.zeppelinrepair.com
Put your social media strategy where the sun don't shine.
Put your social media strategy where the sun don't shine.
Put your social media strategy where the sun don't shine.
Put your social media strategy where the sun don't shine.
Put your social media strategy where the sun don't shine.
Put your social media strategy where the sun don't shine.
Put your social media strategy where the sun don't shine.
Put your social media strategy where the sun don't shine.
Put your social media strategy where the sun don't shine.
Put your social media strategy where the sun don't shine.
Put your social media strategy where the sun don't shine.
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Put your social media strategy where the sun don't shine.

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A rant on the hyped "social media strategies". And how they're completely besides the point.

Veröffentlicht in: Technologie, Business
  • Hi,
    We endeavor to promote the presentation on various topics by professionals and companies. I found your presentation really useful and want you to share this presentation in form of Multimedia Presentation with music, relevant pictures, animation etc instead of simple power point. I request you to upload this presentation in form of Power point at http://showtoclients.com/begin.htm
    so that same can be converted and live for viewing. It will take only 5 minutes.
    We will send you the link of your new Multimedia Presentation, which you can use in multiple form.
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  • People who buy this, also buy;

    http://www.slideshare.net/tomhimpe/the-conversation-starts-from-within-presentation
    http://www.slideshare.net/zeusjones/strategy-beyond-advertising-presentation

    Great stuff Crusty. You're the man!
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  • you should have stayed off the orval sunday ;-) Off course products/ideas have to be engaging, social and inspiring etc and I agree that you can't create a fake story or push your unwanted messages towards the people. BUT that doesn't mean that when you actually have a story, a great idea or a great product that you can't setup a social media strategy to get the conversation going. Creating the assets, involving the influencers, facilitating the message spreading. In an ideal world all products would bring added value to our lives. Too bad this is not a fantasy world ;-) But love the presentation and there certainly is a truth in there but things are not black or white as you say it is, there's a lot of grey too. My 2 cents grtz
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  • THNX!
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  • Excellent.
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Put your social media strategy where the sun don't shine.

  1. Put your Social Media Strategy where the sun don’t shine
  2. Where does the idea of a Social Media Strategy come from?
  3. The Traditional model:
  4. Business Product BRAND Advertising Agency Idea! MEDIA
  5. Unfortunately...
  6. Business Product BRAND Advertising Agency Idea! MEDIA
  7. The Internet model:
  8. Business Product BRAND Advertising Agency Idea! MEDIA & INTERNET
  9. Unfortunately...
  10. Idea! MEDIA & INTERNET “Social Media”
  11. Social Media Strategy implies you need a strategy to reach people with your message. Thereby admitting they aren’t interested.
  12. How about being Interesting?
  13. Social Media is a way of giving a name to the fact that people don’t visit your websites no more. Thereby pretending you have it covered.
  14. There is no social media. There is just an online reflection of people and culture.
  15. Stop focusing on the Media part.
  16. It’s about the Social part.
  17. Interesting ideas & Social ideas
  18. Business Product BRAND Advertising Agency Idea! MEDIA & INTERNET They don’t go here
  19. Business Product BRAND Advertising Agency Idea! MEDIA They & INTERNET go there
  20. Upstream
  21. Idea! This is as far downstream they can possibly start
  22. Though declared “dead” 30 second TV spots can be interesting and social
  23. So the advertising idea can be social & interesting...
  24. ...but you get people engaging with *the advertising for* a brand.
  25. While they could be engaging with the brand.
  26. Upstream
  27. Business Product BRAND Advertising Agency Brands Idea can be Social & Interesting
  28. Brands that cultivate their multi-faceted personalities and have interesting stories.
  29. Upstream
  30. Business Product BRAND Products Advertising Agen can be Social & Ide Interesting
  31. Upstream
  32. Business Product Businesses BRAND can be Social & Advertisi Interesting
  33. So...
  34. Today’s Model Isn’t really a model, but my wife. No glamour, but down to earth. Affordable. Almost self-sufficient. Replicates.
  35. Top 4 ingredients for Today’s Model 1. Have an interesting and social business. 2. Have an interesting and social product. 3. Have an interesting and social brand. 4. Have interesting and social advertising.
  36. Thank you! Get in touch: www.twitter.com/Crusty www.zeppelinrepair.com

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