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Victoriaharres @victoriaharres Victoria Harres

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PR In Real Time From Publicity to True ‘Public’ Relations Victoria Harres | PR Newswire @VictoriaHarres @PRNewswire #PRNewswire

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<ul><li>What we’ll cover: </li></ul><ul><ul><li>Publicity to ‘Public’ Relations </li></ul></ul><ul><ul><li>Engaged Media Relations </li></ul></ul><ul><ul><li>Working your content in Web 2.0 </li></ul></ul><ul><ul><li>Crisis management in real-time </li></ul></ul>@VictoriaHarres @PRNewswire #PRNewswire

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Publicity

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Journalist’s point of view… @VictoriaHarres @PRNewswire #PRNewswire

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The media patiently awaits our news... Image credit: http://minnesota.publicradio.org/collections/special/columns/news_cut/content_images/press_corps_1.jpg @VictoriaHarres @PRNewswire #PRNewswire

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NOT http://www.exclusivemovienews.com/2008/01/14/headline-writers-at-lost-for-puns-for-upcoming-cloverfield-reviews/ @VictoriaHarres @PRNewswire #PRNewswire

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Web 2.0 unlocks unique opportunities

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<ul><li>Find journalists and bloggers on social networks that matter to your goals. </li></ul><ul><li>Listen and learn. </li></ul><ul><li>Connect and pay attention </li></ul><ul><li>Be useful in an unselfish manner. </li></ul>Audience relations

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Engage influencers Probably not her.

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Influencers Could be Your Customers

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Listen!

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Press Releases <ul><li>Write tweetable headlines. </li></ul><ul><li>Use anchor text with links that lead back to your site! </li></ul><ul><li>Keywords, keywords, and keywords… </li></ul><ul><li>Optimize for search. </li></ul><ul><li>Include sharable multimedia. </li></ul>

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Press releases More Multimedia = More Views

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Multimedia releases have double the shelf life of text releases.

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Make it Sharable! @VictoriaHarres @PRNewswire #PRNewswire

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Remember Mom said “SHARE!” @VictoriaHarres @PRNewswire #PRNewswire

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<ul><li>Quotes </li></ul><ul><li>Stats </li></ul><ul><li>Photos </li></ul><ul><li>Video </li></ul><ul><li>Slides </li></ul><ul><li>Audio </li></ul>Break it down for sharing…

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PUT YOUR CONTENT WHERE YOUR CONTENT BELONGS!

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Humanize the brand… with a gorilla?

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Optimize content for search!

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Crisis circa Web 2.0 <ul><li>Communication </li></ul><ul><li>must happen in </li></ul><ul><li>real-time! </li></ul>

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tools oneforty.com/PRNewswire/pr-toolkit

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A challenging road to a welcome tweet…

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Resources Live Google Doc: Resources for Social Business http://bitly.com/nNPo5F

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<ul><li>Inspect your audience frequently! </li></ul>Credit: Universal Pictures image of Alfred Hitchcock promoting the film The Birds.

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Takeaways: <ul><li>Research and listen. </li></ul><ul><li>Engage your true influencers. </li></ul><ul><li>Be a good social citizen. </li></ul><ul><li>Humanize the brand! </li></ul><ul><li>Make your content super sharable. </li></ul><ul><li>Communicate and act in real time. </li></ul>@VictoriaHarres @PRNewswire #PRNewswire

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Victoria Harres [email_address] @PRNewswire @VictoriaHarres #prnewswire