An insight into why social media marketing is so important for charities and the need for a campaign strategy over an ad hoc approach.

3. Out of the top ten websites in the UK, seven
are social media sites:
1. Google UK
2. Facebook
3. Google
4. YouTube
5. BBC Online
6. Yahoo!
7. eBay UK
8. Windows Live
9. Wikipedia
10. Twitter

4. Communicating effectively
• Marketing is about effective communication.
• Social media platforms allow people to communicate on a
global level.
• Social media is one of the hottest tools in today’s world of
marketing.

5. What’s so great about social media?
1. Build your customer database and engagement.
2. Create a community around your charity.
3. Spread awareness of offline events.

7. The importance of a strategic approach
• Social media is not an add on.
• Offline marketing is planned – why not social media?
• Get heard over the din.
• Planning enables growth.