5. • Remind users of the segments
that anchor the business
• Segment and brand KPI’s at a
glance
• Create own analyses
• Draw from four disparate data
sources
6. • User Centered Design
• Simple and robust
• Evolve and grow
• Events, dear boy
7. “An approach to interactive systems development that
aims to make systems usable and useful by focusing on
the users, their needs and requirements, and by
applying human factors/ergonomics, and usability
knowledge and techniques. This approach enhances
effectiveness and efficiency, improves human well-
being, user satisfaction, accessibility and sustainability;
and counteracts possible adverse effects of use on
human health, safety and performance”
•(ISO 9241-210:2010 Ergonomics of human-system interaction -- Part 210:
Human-centred design for interactive systems).
User Centered Design
8. Simple & Robust
• Rule of Transparency: Design for
visibility to make inspection and
debugging easier.
• Rule of Simplicity: Design for simplicity;
add complexity only where you must.
• Rule of Robustness: Robustness is the
child of transparency and simplicity.
Source: The Unix philosophy, originated by Ken Thompson, is a set of cultural norms and philosophical
approaches to developing small yet capable software based on the experience of leading developers
9. Evolve & Grow
1. iOS web app and desktop – target most
popular devices in simplest way
2. Android version – natively to allow for
push
3. iOS native version – native is best
