Mobilize the Enterprise - Why ux matters

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Cronos Mobile

Technologie

Wim Janssens
Senior UX Designer

@wjanssens
wim.janssens@monkeyshot.b
e

Cleverness is in the concept, not the execution

Inspire
Touch
Accelerometer

Geolocation

Social

Speech/Sound
Camera

The customer journey

Preexperience

Postexperience

Experience

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Mobilize the Enterprise - Why ux matters

2. Wim Janssens Senior UX Designer @wjanssens wim.janssens@monkeyshot.b e

5. Why UX matters

9. Cleverness is in the concept, not the execution

10. Age of features

11. Age of experiences

12. A methodology

13.

14.

15.

16. Step 1: Discover & inspire

17. Inspire Touch Accelerometer Geolocation Social Speech/Sound Camera

18. Discover

19. Step 2: User & taskanalysis

20. Good news!

21. Focusgroups Observations

22. Step 3: Map the journey’s

23. The customer journey Preexperience Postexperience Experience

24. Step 4: Try & refine

25.

26. Why UX matters?

27. @wjanssens wim.janssens@monkeyshot.b e

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Stel je gebruiker centraal en je zal je vragen kunnen beantwoorden.
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Kleine tip
Stel je gebruiker centraal en je zal je vragen kunnen beantwoorden.
De core van wat we doen.
Creatief proces dat leidt naar concrete projecten.
In detail komt het hierop neer...
Eerste stap is vooral ontdekken in 2 richtingen, wij ontdekken de klant, de klant ontdekt mobile...
Nieuwe mogelijkheden ter bechikking en wij inspireren klanten met voorbeelden van binnen en buiten sector.
Kijken naar elkaar is goed, maar ook daarbuiten. Workshops brengt dit naarboven
Belangrijkste stap: voor wie doen we het?
Persona’s
Persona’s
Als je de klanten kent, kan je ervaringen gaan in kaart brengen, techniek
EenmethodeomdezeinteractiessamentebrengenCustomer journey mapping (activiteit >> geeneindproduct)Personen van verschillendeafdelingensamenzitten & het verhaal van de beleving van de gebruikervertellen (ontdekken, beleven en herinneren.Verhaalvertellenaan de hand van touchpoints-Touchpointseen moment of element waar je de gebruiker en het bedrijfsamenbrengt.Vb. Sportschoenenkopen. Filmpjedat je op facebookziet, website die je opzoekt, verkoper in de winkel,… Je kan die touchpoint via verschillendemanierenervaren. FB = smartphone, website = tablet of laptopDoel: goedebeleving
Op basis van personen en reizen kan je gaan kiezen wat je wil gaan doen en voor wie (app, website, ...) en vlieg er gewoon in.
Nieuwe mogelijkheden ter bechikking en wij inspireren klanten met voorbeelden van binnen en buiten sector.