DT DUBAI 2016 (May 29th) - Izu Nwa-Chukwu (Edelman DABO) "The rise of social video"

•Als PPTX, PDF herunterladen•

1 gefällt mir•348 views

Cristal Events

Daten & Analysen

5BILLION
VIDEO
VIEWS A
DAY ON
YOUTUBE
300HOURS OF VIDEO
UPLOADED PER
MINUTE ON
YOUTUBE
8
BILLION
DAILY
VIEWS ON
FACEBOOK
7
BILLION
DAILY
VIEWS ON
SNAPCHAT

80%
The fastest growth rate
YouTube has seen in 2
IN MENA, GROWTH
IN WATCH TIME
ACCELERATED & IS
NOW UP OVER 80%

WE LOVE
SOCIAL VIDEO
BUT
WHY?
• WE CHOOSE WHAT
WE WANT TO
WATCH
• WE ARE ALL
PUBLISHERS NOW
• WE ARE ALWAYS
LIVE

BE PREPARED TO SPEND
GET ALL EMOTIONAL
ABOUT IT
MAKE IT SNACKABLE
BE CREATIVE AND
INNOVATIVE
TELL YOUR
STORY AND
MAKE IT
ENTERTAINING

Weitere ähnliche Inhalte

Andere mochten auch

Developing For Wearables - Lessons Learned & Best Practices

Jean-Luc David

Know Your Rights, Know Your Enemy

Jason Metter

What does a great experience have in common with a great story? Everything. While creating an experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy. See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great. Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, strategic storytelling will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need. About Donna Lichaw Donna is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement. Utilizing her ‘story first’ approach, she helps organizations define and refine their value proposition, transform their thinking, and better engage with their core customers. Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe. She has also taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. You can find her on the web at www.donnalichaw.com.

Storymapping The User Experience

Donna Lichaw

Cops, Class and Race: A Marxist Perspective

Jason Metter

Selling Power: Moving Beyond Simple Sales Operations to Sales Enablement

Heinz Marketing Inc

Interaction Design Beyond the Interface Workshop

Lis Hubert

What every data programmer needs to know about disks

iammutex

Tech Radar

Thoughtworks

Comparing 12 Website Designs and Branding

Jessica Jobes

2015 iHT2 Health IT Beverly Hills Summit

Health IT Conference – iHT2

Web Content Strategy - How to Plan for, Create and Publish Online Content for...

Joe Pulizzi

Fairshare Model virtual fintech summit presentation may 2016

Karl Sjogren

Negotiating crawl budget with googlebots

Dawn Anderson MSc DigM

We believe the discussion about India’s technology industry – whether in government circles, the media or in Silicon Valley – overlooks India’s B2B software product companies which sell globally as well as into India. Instead, there is a lot of discussion about IT Services companies and E-commerce players. When there is discussion about B2B software products, it lacks insights into product types, target markets, scaling strategies, perception of Indian vendors in India and abroad as well as the vibrant start-up ecosystem that has emerged around B2B software companies from India. These insights are important because a strong Indian B2B software product industry has the potential to drive tens of thousands of high-value jobs, enable Indian manufacturing and services companies to be globally competitive, drive large amounts of export-driven foreign exchange earnings for India as well as create billions of dollars of value for founders and investors. We would like to shine a spotlight on these Indian B2B software products companies through the India Software Products Industry Index – B2B (iSPIxB2B), which we are launching today. The index tracks the thirty most valuable B2B software product companies headquartered in India and companies headquartered elsewhere in the world where cofounders are in India right from the creation of the company onwards.

Top 30 Indian B2B Software Product Companies Valued at $6.2 Billion and Growi...

ProductNation/iSPIRT

Andere mochten auch (14)

Developing For Wearables - Lessons Learned & Best Practices

Know Your Rights, Know Your Enemy

Storymapping The User Experience

Cops, Class and Race: A Marxist Perspective

Selling Power: Moving Beyond Simple Sales Operations to Sales Enablement

Interaction Design Beyond the Interface Workshop

What every data programmer needs to know about disks

Tech Radar

Comparing 12 Website Designs and Branding

2015 iHT2 Health IT Beverly Hills Summit

Web Content Strategy - How to Plan for, Create and Publish Online Content for...

Fairshare Model virtual fintech summit presentation may 2016

Negotiating crawl budget with googlebots

Top 30 Indian B2B Software Product Companies Valued at $6.2 Billion and Growi...

Ähnlich wie DT DUBAI 2016 (May 29th) - Izu Nwa-Chukwu (Edelman DABO) "The rise of social video"

he inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. Of the 10 most viewed videos on our YouTube channel, seven were produced to support press releases (each with 100,000+ views). The videos are creative and varied — often with researchers on camera explaining their findings, sometimes alongside our media team. They are never “talking heads” and always include b-roll. Video also is integral to the success of our social media team, which is ranked nationally among American colleges. In 2016, seven of the 10 top posts were live feeds or video (each with 300,000+ views). Our social media live shots take audiences behind the scenes, providing an experience unique to our institution’s brand. Our presentation will expand on these strategies to explain when incorporating video is the correct approach. We will focus on how to prepare researchers to be on camera, quick tips on equipment and setup, and how to choose sound bites and b-roll. It’s possible to produce video without a long turnaround time when you have personnel with the right skills. We also will discuss the tactics that have landed placement in top-tier outlets such as _The New York Times _and “The Today Show.” Finally, we’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements. Learn how and when to use video: Not all press releases need video. In fact, video can be a waste of time if not strategically positioned with media outreach. We will discuss why “talking head” videos have very limited appeal to reporters, the ideal length for videos and the best sound bites to choose. Video should not regurgitate a press release; it must enhance the written component. We also will discuss quick tips about lighting and audio, and a range of equipment options. Pitching video to media: We will outline strategies that have been successfully used by Georgia Tech to land top-tier media placement. We’ll show how a video link or photo can be used to avoid the email PR folks dread to write: “Did you get my email?” Also, reporters must see the value of including your video in their story. A PR professional must be flexible to provide additional and/or raw video. We’ll discuss ways to share this content. Using video in social media: Just because a video is successful with reporters doesn’t mean it’s ideal for social media. Sometimes a new, shorter or more focused video is necessary. Sound isn’t a requirement, and a gif could be the best way to share on social. Attendees will learn when to use which type of content as well as the value of Facebook Live. Here’s a hint: Don’t do it just for the sake of saying you did.

Make Your video Work For You - PRSA International 2017

Steven Norris

Bblive2pp

jbloggpresents

Bblivepp

jbloggpresents

Google Apps Event - Glasgow

Neil Winton

History of YouTube Comic

adamzurn

Marketingnow2.Key

Jim Stewart

What is a music video

tommymahoney

Top 10 YouTubers

JordanRichards29

Top 10 Youtube Channels

JordanRichards29

PRPL Social Media & Content Strategist, Brandon Shaw, shares his thoughts on the current state of live streaming and raw content, where they're going, and how these technologies can be leveraged by agencies who incorporate them into their social strategy. Topics discussed: -Current trends in livestream and raw content apps -The importance of embracing these new technologies -Best practices on SnapChat and Periscope

State of Livestream and Raw Content

Purple, Rock, Scissors

Presenter: Richard Irving, Hulu, Vice President, Product Management TV used to be a medium of one-to-the-masses as defined by the limitations of technology. Today, technology has afforded us the ability to watch the content we want, when we want on the device of our choice. Despite the changes in viewer consumer behavior thanks to the proliferation of over-the-top devices, the TV viewing experience has remained largely unchanged for years. In a hyper-personal, one-to-one world the TV for the masses no longer applies. Join Richard Irving, Hulu’s VP of Product, as he takes you on the journey of the evolution of the television experience. In this session Richard will provide a glimpse into what it took to develop an entirely new viewing experience from ideation to design to product execution.

Hulu: The Future of TV is You | Seattle Interactive 2017

Seattle Interactive Conference

According to David, the key to nailing social media is platform specificity: creating content that is right specifically for the platform it is on. David will talk through examples of platform specificity from various brands and broadcasters including a few of their clients (Channel 4, Nando's, Jamie Oliver, HSBC) and a few recent examples from US brands. The talk will cover tone of voice, design, video, live broadcasting, paid social, engagement and social innovation. If you're looking to up your game on, or broaden your knowledge of, Instagram, Facebook, Twitter or Snapchat, come along. Dress code: platforms. (May contain jokes).

SearchLove Boston 2018 - David Levin - Social Content Masterclass: Platform S...

Distilled

Marketing to Millennials - 2016 Texas Downtown Conference

Saffire

History of music TV

Nathaniel William Hawley

Per què un milió de girafes no poden estar equivocades

Josep Ganyet

I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."

ecommerce poland expo

KingFit Deck

Miguel Johns

Why has SBTV been successful in the Web 2.0 era?

Jacobdavidnewman

Media music video’s

Ruth Bell

Ähnlich wie DT DUBAI 2016 (May 29th) - Izu Nwa-Chukwu (Edelman DABO) "The rise of social video" (19)

Make Your video Work For You - PRSA International 2017

Bblive2pp

Bblivepp

Google Apps Event - Glasgow

History of YouTube Comic

Marketingnow2.Key

What is a music video

Top 10 YouTubers

Top 10 Youtube Channels

State of Livestream and Raw Content

Hulu: The Future of TV is You | Seattle Interactive 2017

SearchLove Boston 2018 - David Levin - Social Content Masterclass: Platform S...

Marketing to Millennials - 2016 Texas Downtown Conference

History of music TV

Per què un milió de girafes no poden estar equivocades

I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."

KingFit Deck

Why has SBTV been successful in the Web 2.0 era?

Media music video’s

Mehr von Cristal Events

Programme

Cristal Events

Digital Tuesday Paris "Un MOOC comme objet stratégique pour votre entreprise"

Cristal Events

Digital Tuesday Paris "Machine learning, quel avenir pour nous les hommes ?"

Cristal Events

Digital Tuesday Paris "La gamification dans la formation digitale"

Cristal Events

Digital Tuesday Paris "Quel collègue êtes-vous ?"

Cristal Events

Programme - African Cristal Festival 2017 (EN)

Cristal Events

Cristal Festival 2016 - Programme

Cristal Events

ID Cristal Congress Mauritius 2016

Cristal Events

ACF 2016 - Programme

Cristal Events

DT DUBAI 2016 (May 29th) - Hind Abu Alia (MBC Group) "Your wish is on Demand"

Cristal Events

INT2016 - Mascha Driessen (Microsoft) - From searches to searchers: the rise ...

Cristal Events

INT2016 - Haymi Behar (Dogan TV Holding) - Video Monetization in the Platform...

Cristal Events

INT2016 - Caroline Hugonence (Teads) - Using Mobile as a Compass to Reset the...

Cristal Events

INT2016 - Paul Barford (comScore) - Invalid Traffic & Viewability: what is th...

Cristal Events

INT2016 - Rags Gupta (Ooyala) - The Swinging Pendulum: Buyers, Sellers and an...

Cristal Events

INT2016 - Simon Gosling (Happy Finish) - Experiment Virtual Reality

Cristal Events

INT2016 - Dave Hendricks (Livelntent, Inc) - Is it the end of Freemium?

Cristal Events

INT2016 - Emil Pawlowski & Vesna Gordon (Gemius) - Data Science Revolution

Cristal Events

INT2016 - Millward & Brown - Ariane Langsfeld - Video Creative in A digital w...

Cristal Events

Digital Tuesday Dubaï May 17th 2016 - Ramzi Halaby - Data driven marketing

Cristal Events

Mehr von Cristal Events (20)