4. Global Reference
89 million people globally play an April Fool’s
Day Joke every year
40% of people use Facebook for their April
Fools Prank
Source: Statisticsbrain.com
5. Annual Calendar Events
- 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000
April Fool's Day
Mother's Day
Valentine's Day
Earth day
Eid Al-Fiter
Christams
New Year's Eve
Conversations
706.7K
215.5K
71.4K
6K
121K
508.6K
124.8K
14. Nescafe Insights
Arabic content outperforms English content
Women on our platform engage more
Friday morning posts get excellent attention
Don’t try to target everyone
15.
16.
17. Summary
Good data & insights coupled with creative
execution and an agile marketing team will
produce effective marketing results