The possibilities of providing a better user experience using the onsite search data analytics are endless. You can use it give a boost to the sale of seasonal specialty products, or products that have expiry date. High margin product can be highlighted, to drive better sales and hence generate more revenue.

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Searchandizing - The Zenith of UI Web
Development for Ecommerce
Website
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By: Rahul Vyas

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Copyright © 2014 Crispy Codes All Rights Reserved.

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In order to develop a user friendly and search friendly
ecommerce website, it is important to learn from the
brick and mortar shopping experience.
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If you walk into a store, and find that it is highly
unorganized, you cannot find a thing you are looking for
without really trying hard, and there is no one to assist
you find what you want, will you shop from this place?
Definitely not, there is high probability that you will walk
into another store and shop from there. The same
concept applies to ecommerce Website Development.
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Web Development for Online Stores - Catering to the
Increasing Expectations of Your Users
Online shopping is popular, and it is observed that more than 30% of
online shoppers use the search box facility, to find the exact product
they are looking for in an e-commerce website.
Website developers have to put in a lot of time and efforts into
structuring and organizing an eStore, and create a positive user
experience via effective UI web development. Today online users are
used to the high speed and great searchability Google provides and
hence they have similarly high expectations when they are surfing at
an online retail store.
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Searchandizing – Is Your Solution
As the competition in the ecommerce website sector becomes
stiff, online retail websites have little choice, but to treat their
customers as the KING and cater to their demands of quick
and easy searchability.
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Searchandizing – Is Your Solution
Improving the searchability quotient of your website creates a win-win
situation for all, the consumer the retailer and website owner. It
increases traffic to the website, increases conversion rate, increases
the average order size and builds brand loyalty.
Data collection and analysis via online search analytics is a great way
to build searchandizing strategies. Online search analytics, plays an
important role in product assortment activities, marketing and in
improvising the searchability quotient of your merchandize.
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The Search Box – Helping Your Customers Pick
and Choose
Several e-commerce sites have incorporated the search box
facility for their customers. These search tools have evolved
over time – and taking a leaf out of Google search – these sites
have also incorporated features like ‘similar product
suggestions’, and ‘product you may like’ feature to the users.
Some sites also provide ‘auto-complete’ and ‘auto-suggest’
after the user enters a few characters.
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As a result the search process speeds up, there is less
possibility of spelling errors and the results returned are
relevant. Additionally, just like Google, if search does not give
the relevant results, there is also a ‘did u mean’ feature that
takes users to the merchandise they are looking for.
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The possibilities of providing a better user experience using
the onsite search data analytics are endless. You can use it give
a boost to the sale of seasonal specialty products, or products
that have expiry date. High margin product can be
highlighted, to drive better sales and hence generate more
revenue.
Copyright © 2014 Crispy Codes All Rights Reserved.

11. Website: www.CrispyCodes.com
Email: info@crispycodes.com
Crispy Codes can be your innovative partner, for e-commerce
website design and development. We have UI design experts
who will help you improve not only the look and feel of your
website but also provide your users with a unique – easy and
quick - shopping experience.
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12. Website: www.CrispyCodes.com
Email: info@crispycodes.com
Website: www.CrispyCodes.com
Email: info@crispycodes.com
Company Address:
Hi-Tech House
Nr. Gurukul Tower, Gurukul,
Ahmedabad-380015
Gujarat, India
Contact No:91-79-4000-3266
91-79-4000-3276
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