Fresh State of Social 2019 - September 4th
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The changes, trends and developments in Social Media and Content Marketing. Trends, user and usage numbers, all social media developments, (live) video, trust, authenticity, Gen Z insights, influencers, building relationships, etc.
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Fresh State of Social 2019 - September 4th
- 3. GET YOUR OWN WHATSAPP STICKERS
- 5. WEARE FRESH BRIDGE! RODERICK CHRIS SYBREN DONITA PETER CRISTINEPEGGYOLGER ANOUKJOERI SAM AYLAIRIS JOREN KASPER SEM JELMERLOUISE IRIS CEES GERT-JAN KYAM RICARDO BRENDA MULTITALENTED MULTISKILLED DAVE DAANMAC JULIA JOSHUA
- 7. ONZECOREBUSINESS STRATEGY CONCEPTS CONTENT SOCIAL ADVERTISING
- 9. AWARDWINNINGAGENCY 1x SAN Accent [2019] 6x GrandPrix Content Marketing [2018] 1x GrandPrix Content Marketing Beste Social Media [2017] 3x SAN Accent [2015-2016] 1x SAN Accent Excellent [2015] 1x Bronzen Esprix [2016] 1x SponsorRing [2015] 1x European Sponsorship Award [2015] 1x GrandPrix Content Marketing Beste Social Media [2015] 4x GrandPrix nominatie [2018] 1x GrandPrix nominatie [2017] 1x GrandPrix nominatie [2016] 2e Beste Social Media Post Award, Beste Social Media [2016] 1x GrandPrix nominatie [2015] 1x European Excellence Award nominee [2015] 1x SponsorRing nominatie [2015]
- 10. WE ARE A BRAND PUBLISHING AGENCY WITH A SOCIAL MEDIA HEART
- 11. A BRAND… WHAT?
- 12. BRAND PUBLISHING - def • i • ni • tion Brand publishing is a marketing strategy where brands treat themselves not as advertisers, but as content publishers. Brand publishing is the production, management, distribution and optimisation of marketing- and sales- content, scaled over all (digital) channels aimed at telling stories to target-audiences around the brands key emotional insights.
- 14. CHANNELS CONTENT CALENDAR DISTRIBUTION STRTEGY CONSTANT DIALOGUE HERO CAMPAIGNS BRAND PUBLISHING THEME TARGETS CAMPAIGN CAMPAIGN CAMPAIGN BRAND STORYLINE BRAND HEART STRATEGY AUDIENCE INSIGHTS EMOTIONAL INSIGHTS DIGITAL AUDIT THEME 1. Tone of voice 2. Visual guidelines 3. Frequentie 4. Sub targets THEME THEME THEME 1. Frequentie 2. Targeting 3. Advertising 4. Traffic 5. Conversie 6. Optimisation BRAND 1. Sub stories 2. Sub targets OUR PROVEN CONTENT STRATEGY MODEL SUPER HERO STORYTELLING MODEL SUPER HERO STORYTELLING MODEL ©
- 15. AND WE LOVE TELLING STORIES
- 16. #STOCKTOBER #3FM #Adformatie #MarketingTribune #TheBestSocial #DutchCowboys
- 17. The fans / community The hero Attributes / means that are unique that can be used to achieve the goals The bad guy we need to beat (can also be a cultural insight) Saving the day Who benefits The conflict in the story Where does the story unfold - what are the key cultural insights The resolution of the story SUPERHERO STORYTELLING MODEL © The brand story © 2017 Fresh Bridge
- 18. WE WORK WITH ALL RELEVANT CHANNELS
- 20. HERO Grote campagnes met veel impact en een sterk verhaal achter de boodschap. Dichtbij het merk en veel aandacht genereren. HUB Voor gebruikers die interesse hebben in het merk en continue op de hoogte willen blijven van boodschappen van het merk. Speelt in op insights van de doelgroep en het merk. Geeft de doelgroep een reden om steeds terug te komen en zelf ambassadeur van het merk te worden naar hun vrienden. HYGIENE De gebruiker is bewust geïnteresseerd. Nu moet er content zijn die de gebruiker helpt in zijn zoektocht naar het maken van beslissingen en het overgaan tot actie. HERO HUB HYGIENE MODEL
- 21. TITLETEXT
- 23. STATEOFSOCIAL
- 24. OPBOUW SESSIES
- 25. • SOCIALPLATFORMS • SOCIALMEDIA • VIDEO&LIVEVIDEO • BEERWULFCASE • BREAK • GENZ • TRUST • INFLUENCERS LETSTALK…
- 26. SOCIALPLATFORMS
- 27. 11,9 miljoen (9,1 daily) 10,1 miljoen (6,8 daily) 8,7 miljoen (2,4 daily) 4,6 miljoen (0,6 daily) 4,9 miljoen (2,7 daily) 3,5 miljoen (0,7 daily) 2,5 miljoen (0,9 daily) 2,4 miljoen (1,3 daily) USE SOCIAL MEDIA PLATFORMS NEWCOM - Nationale Social Media Onderzoek 2019
- 28. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2011 2012 2013 2014 2015 2016 2017 2018 2019 TOTAL USE SOCIAL MEDIA PLATFORMS NEWCOM - Nationale Social Media Onderzoek 2019
- 29. 15 - 19 year 20 - 39 year 40 - 65 year 65 - 79 year 80+ 97% 93% 86% 67% 38% 67% 89% 77% 69% 58% 86% 74% 54% 38% 21% 12% 45% 35% 14% 7% 73% 46% 22% 9% 6% 23% 25% 21% 9% 9% 19% 30% 21% 12% 8% 72% 32% 7% 1% 1% USAGE BY AGE NEWCOM - Nationale Social Media Onderzoek 2019
- 30. 0% 10% 20% 30% 40% 50% 60% 70% 2013 2014 2015 2016 2017 2018 2019 DAILY USE SOCIAL MEDIA PLATFORMS NEWCOM - Nationale Social Media Onderzoek 2019
- 31. FOMO
- 32. MIN PER DAY
- 34. MIN PER DAY
- 35. THEY SPEND AN ENORMOUS TIME BEHIND A SCREEN > 3:20 (PRIVATE TIME ONLY) BUT ARE CRITICAL OF THEMSELVES PHYSICALLY AND MENTALLY SHOULD PLAY MORE OUTSIDE https://www.volkskrant.nl/nieuws-achtergrond/volkskrant-onderzoek-jongeren-zijn-zelf-ook-bezorgd-over-hun-schermgebruik~b71f451f/?
- 37. SOCIALMEDIA
- 38. TITLETEXT
- 39. RIGHT MESSAGE RIGHT AUDIENCE RIGHT MOMENT RIGHT CHANNEL RIGHT PERSON
- 40. Cameron Power @cap0w Wtf is wrong with this dude? What is he looking at? The world? pic.twitter.com/ITpCF5Y5QW BUT THE CONTEXT HAS CHANGED
- 41. WE ARE COMPETING WITH FRIENDS & FAMILY
- 43. WHAT KIND OF WORD DO WE USE MOST ON SOCIAL MEDIA ?
- 45. NEW LANGUAGE
- 48. GIFs
- 49. STICKERS
- 52. TL;DR
- 57. IT SHOULD BE SNAPPY GRAB ATTENTION
- 60. CONSUMERFEELANNOYED 3 OUT OF 5 CONSUMERS SAID EXPERIENCING ANY ONE OF THESE SITUATIONS WOULD STOP THEM FROM MAKING A PURCHASE WITH A BRAND. POORLY WRITTEN 39% NOT OPTIMISED FOR DEVICES 21% POORLY DESIGNED 28% TOO PERSONALISED 25% VIDEO RESOLUTION POOR OR VIDEO IS 50%
- 61. CONTENT NEEDS TO GRAB PEOPLES ATTENTION. THAT DOESN’T MEAN ALL YOUR CONTENT HAS TO BE ‘SHORT FORM’
- 62. ON THE GO LEAN BACKLEAN FORWARD
- 64. REDDIT FRONTPAGE OF THE INTERNET 1.6 BLN USERS PER MONTH
- 66. TITLETEXT
- 67. TWITCH 2.2 MLN BROADCASTERS 15 MLN DAILY ACTIVE USERS
- 69. TITLETEXT
- 72. TITLETEXT
- 74. OR IS IT…
- 75. EVERYBODY IS ‘STEALING’ FROM EACH OTHER
- 78. TITLE TEXT
- 80. • Min. 10K subscribers • New format to let creators express themselves & engage fans without posting a full video. • Algorithm YouTube will select users who’d like to see Stories / Reels • Stories appear in a new tab on a creator’s channel • Story will disappear after seven days. • Comments/reactions are public as opposed to Instagram, to stimulate engagement YOUTUBESTORIES(REELS)
- 82. NIKE-INSTAGRAM
- 83. CHANEL-INSTAGRAM
- 86. CONSTANT, INTIMATE SHARING BETWEEN USERS AND THEIR CLOSEST FRIENDS THREADS
- 87. • Snapcode uitprinten en fysiek in de ruimte plaatsen. • Iedereen met de app kan de code scannen en krijgt daarmee 24 uur toegang tot de ‘custom’ filter. OPTIE 1: SNAPCHAT SNAPCODE CUSTOM LENS
- 89. VIDEO
- 90. TEXT > IMAGE > (LIVE)VIDEO DRIFTING IS THE ONLY JUDGED MOTORSPORT ON FOUR WHEELS. A JURY EVALUATES EACH DRIVER'S RUN FROM 0-100 POINTS BY FOUR CRITERIA: A – SPEED, B – LINE, C – DRIFT ANGLE, D – INDIVIDUAL STYLE TEXT VISUAL STORIES 1X 3X 5X INTERACTIONAND 🏎 🤪 # $ 🍼 & 😊
- 94. TITLETEXT
- 101. BRAND INTRO GRAB ATTENTION ( KEEP WATCHING ) 0” 3” 10” THUMB STOPPING POWER ( FIRST VIEW ) SOCIALVIDEODNA
- 105. OURKRAKEN
- 106. YOUTUBE’S AR VIRTUAL MAKEUP ALONGSIDE BEAUTY VLOGGERS
- 107. LIVEVIDEO
- 113. THERIGHTTOOLS
- 114. THE RIGHT TOOLS, STORY & INTERACTION
- 115. LIVEQ&AVIAYOUTUBE
- 118. PULLINGPOEPLEIN
- 119. EMOTIONAL WEBCARE
- 122. TEXT -> IMAGE -> (LIVE)VIDEO DRIFTING IS THE ONLY JUDGED MOTORSPORT ON FOUR WHEELS. A JURY EVALUATES EACH DRIVER'S RUN FROM 0-100 POINTS BY FOUR CRITERIA: A – SPEED, B – LINE, C – DRIFT ANGLE, D TEXT VISUAL STORIES 1X 3X 5X INTERACTIONAND ENGAGEMENT 🏎 🤪 # $ 🍼 & 😊
- 123. 😁 👶* 🙉 🍼 , 🤗 🙂 / 0 ❤ 🎊 🍆 🥕 🥔 🍌 🍐 🍎 🥝 🍏 🙈 🙊 🎈 👪 🎂 😍 😴 😘 🤒💩 ☀ F
- 124. CREATE OWN PERSONALIZED GIFS
- 125. (c) copyright Fresh Bridge 2018
- 128. BEERWULF CASE
- 129. BREWERY OF THE MONTH
- 130. HI!
- 132. BREWERY OF THE MONTH
- 133. AWARD WINNING BEST SOCIAL MEDIA CAMPAIGN 2018 BEST DISTRIBUTION 2018 BEST B2C CAMPAIGN 2018 BEST CONTENT CAMPAIGN 2018 SAN ACCENT 2019
- 134. WE ARE LOCATED NEXT TO OUR FAVOURITE BREWERY
- 136. BACKGROUND
- 137. BEERWULF.COM = THE ONLINE RETAILER FOR CRAFT AND SPECIALITY BEER.
- 138. SERVICE FOR BREWERS
- 140. BRIEFING “Develop an interna.onal scalable concept with qualita.ve content to build the Beerwulf brand (in awareness and equity). The concept needs to connect brewers, many consumers and Beerwulf. And has to cover both the selling and telling part of our mission.”
- 142. CONCEPT
- 143. IT’S 2019… IF YOU’RE CREATING SOMETHING, YOU BETTER MAKE IT WORTH YOUR WHILE. CREATE CONTENT CONTEXTUAL TO DIFFERENT INTERESTS.
- 144. 1. NOBODY LIKES TO SEE CONTENT (OR WORSE: ADS) THEY DIDN’T ASK FOR. IT’S F*CKING ANNOYING FOR ‘YOUR’ AUDIENCE BECAUSE YOU DISRUPT THEM FROM WHAT THEY’RE DOING. 2. THIS IS HARMFUL FOR YOUR BRAND. YOU ASSOCIATE YOUR BRAND WITH THIS NEGATIVE EMOTION, WASTING TIME, MONEY AND POTENTIAL FOR THE FUTURE. IT’S 2019
- 145. RIGHT MESSAGE RIGHT AUDIENCE RIGHT MOMENT RIGHT CHANNEL RIGHT PERSON
- 146. MORE MOMENTS MORE CHANNELS MORE COMPETITION
- 147. ONLINE FIRST
- 148. Teaser Meet the Brewer Pubquiz Infovideo (retargeting) Teaser ep. 2 1 MONTH OF CONTENT GIFs Special days, holidays Brewery of the Month Sell video/visuals
- 150. MEDIA
- 151. 93% OF SALES IS INFLUENCED BY SOCIAL MEDIA*Emerce, 2018
- 152. THE MOST SUCCESSFUL BRANDS ARE PRODUCING 100 PIECES OF CONTENT A DAY AROUND THEIR (PERSONAL) BRAND. MEANWHILE... MOST BUSINESSES AND CORPORATIONS OUT THERE ARE CREATING 3-4 PIECES OF CONTENT FOR THE ENTIRE YEAR AND PUTTING MASSIVE BUDGET BEHIND THOSE PIECES OF CONTENT. *Social Media Examiner, 2019
- 153. €50 50-120 clicks 8.000-11.000 Reach 1.700-2.500 Video Views 13.000-18.000 Impressions A LITTLE GOES A LONG WAY *Facebook, 2019
- 154. LEARN AND ADAPT
- 155. MEDIAAPPROACH: ALWAYS CHANGING Target: Reach Target: via views and engagement to conversions Phase 1 First 3 episodes Kompaan | And Union | First Chop Following episodes Following episodes Phase 2
- 156. MEDIA STRATEGY PHASE 1 Teaser (touch): Target: Reach/Awareness Audience: All beer fans MTB (touch): Target: Reach/Awareness Audience: All beer fans Pub quiz (touch): Target: Reach/Awareness Audience: All beer fans Info video (touch): Target: Reach/Awareness Audience: All beer fans
- 157. MEDIA STRATEGY PHASE 2 Teaser (touch): Target: Video views Audience: All beer fans MTB (tell): Target: Video views Audience: Retargeting teaser + core cust. aud. (thanks phase 1!) Info video (sell): Target: Conversion Audience: Retargeting all BotM content (incl prev. months) Pub quiz (tell): Target: Engagement Audience: Retargeting all BotM content without conversion (thanks tracking pixel!) Sell: Target: Conversion Audience: Retargeting leftovers all BotM content + custom audiences - Not ready to buy: engage again, goes back into sell funnel
- 158. EXECUTION
- 159. 1 - 2 shoot/prod day(s) V1 edit & feedback & V2 & Regional edits Live Analyse —> ad-monitoring, optimise, engage with audience! Share production day learnings Week 1 Week 2 Month 1 Use learnings last ep. & tweak content- blueprint where necessary Month 2 PRODUCTION TIMELINE production start next ep.
- 160. PRODUCTION IN 1,5 DAY RESULTING IN >100 CONTENT 9 GIF’JES 50 WEBSITE FOTO’S 59 STUKS SELL CONTENT ALL X 5 REGIONS
- 161. RESULTS
- 162. 43% 57% 98% Engaged with core audience 19.693.923Unique people reached (300x Amsterdam Arena) Wo Man RESULTS OVERVIEW 6.704.073Engagements 39%Of page landings convert 4xamounts of contact with BotM in 8 months 18-24 25-34 35-44 45-65+ € € € 9.395BotM-related purchases EP. 1 - 8
- 163. Kompaan And Union First Chop Uiltje Jopen BBP Affligem Mont Blanc Av. Frequency: 3,9 TOTAL REACH & UNIQUE REACH
- 164. Kompaan And Union First Chop Uiltje Jopen BBP Affligem Mont Blanc Ep. 9 ENGAGEMENT ? Engagement- acCons increase
- 166. CONVERSION Kompaan And Union First Chop Uiltje Jopen BBP Affligem Mont Blanc Ep. 9 ? Converions keep on increasing
- 167. ALL RESULTS ABOVE BENCHMARK!* *Facebook, Instagram 2019
- 168. SO…
- 169. AWARENESS
- 170. BRANDING
- 172. CONVERSION
- 173. OR IN OTHER WORDS: DELIVERING THE BREWERY AND IT’S BEER ON YOUR DOORSTEP…
- 174. IT’S POSSIBLE! ONLINE ONLY ;)
- 175. A FEW LEARNINGS
- 176. YOU ARE IN A RACE FOR ATTENTION
- 177. DO NOT LIMIT YOURSELF TO “WELL ITS ALREADY BEEN DONE” EVERYTHING HAS. IT’S ALL ABOUT EXECUTION! HAVE AN IDEA? SOMEONE’S DOING IT? OUT EXECUTE THEM.
- 178. IT’S MUCH MORE IMPACTFUL TO SPLIT YOUR CUSTOMER BASE INTO SEGMENTS, AND CREATE CONTENT SPECIFICALLY FOR EACH OF THOSE SEGMENTS - THIS NATURALLY MEANS PRODUCING HIGHER VOLUME OF CONTENT. THE HIGHER VOLUME WILL LEAD YOU TO THINKING ABOUT BETTER RELEVANCE AND, BY LEARNING AND OPTIMISING, HIGHER QUALITY CONTENT & MEDIA.
- 179. DEFINE YOUR AUDIENCE: YOU NEED TO GET SPECIFIC TO GET RELEVANT. DEFINE NEEDS / ISSUES/ WISHES OF YOUR AUDIENCE. ADDRESS THESE OFTEN WITH HIGH QUALITY CONTENT.
- 180. IF THERE ARE ISSUES CONSIDERING SERVICE OR PRODUCT, ADDRESS THESE HEAD ON AND SHOW WHICH "PAINKILLER" YOU CAN OFFER.
- 182. "NOT SELLING IS THE NEW SELLING” RIP MASSIVE MEDIA BUDGET RIP CONTENT FOR THE MASSES
- 183. RIP TV THE GOLDEN AGE OF SOCIAL IS NOW BUT WILL END
- 185. DRINK BEER
- 186. THANKS!
- 187. QUESTIONS
- 188. GENZ
- 190. FIRST GEN Z-ERS WILL BE 23 YEARS OLD IN 2019
- 191. WHEREAS THE MILLENNIALS WERE ALL ABOUT FILTERED PHOTOS AND EDITED VIDEOS THAT FUELLED THEIR EGOS WITH LIKES AND COMMENTS. GEN Z EMBRACES LIVING IN THE RIGHT NOW AND ENJOYS SHARING THE WORLD THROUGH THEIR EYES THROUGH SNAPCHAT STORIES THAT ENABLE THEM TO TELL THEIR STORY OF A DAY IN THEIR LIFE IN AN UNEDITED VIDEO THAT WILL LAST FOR 24 HOURS BEFORE DISAPPEARING FOREVER. http://www.huffingtonpost.com/daniel-burrus/gen-z-will-change-your-wo_b_9150214.html
- 194. IN ADVERTISING GEN Z PREFER REAL PEOPLE TO CELEBRITIES 63% VS 37% (Cassandra Report: Gen Z)
- 195. AUTHENTICITY AND UNIQUENESS ARE KEY VALUES FOR THEM, THAT IS WHY THEY GET INSPIRED BY INFLUENCERS WITHIN THEIR EXTENSIVE ONLINE PEER GROUPS RATHER THAN FROM MAGAZINES OR TV CHANNELS. NEW CONSUMER SUMMIT REPORT THE FUTURE LAB
- 198. 60% OF GEN Z ARE NEUTRAL BETWEEN NAME BRANDS AND NO NAME BRANDS GENERATION Z AND YOUNG MILLENNIALS CHALLENGE TRADITIONAL CONCEPTS OF BRAND LOYALTY, SWIFT PREPAID STUDY 2019
- 199. APPLE LOYALTY EXTREMELY HIGH IN USA PIPER JAFFRAY TEENS 2019 83% OF TEENS HAVE AN IPHONE 86% OF TEENS ANTICIPATE NEW PHONE TO BE AN IPHONE
- 200. 74% OF GEN Z PREFERS FACE TO FACE CONTACT WITH COLLEAGUES GEN Z @ WORK: HOW THE NEXT GENERATION IS TRANSFORMING THE WORKPLACE, DAVID STILLMAN AND HIS SON, JONAH STILLMAN.
- 201. RETHINK CLASSIC SUPPLY AND DEMAND BE UNAPOLOGETICALLY UNIQUE BRING BACK THE GOOD OL’ DAYS. BECOME ASSOCIATED WITH LIT PEOPLE BUT NOT THE OBVIOUS ONES GEN Z
- 202. MYTH: EVERYTHING HAS TO LOOK PERFECT MYTH: WOKENESS ALWAYS WINS MYTH: GEN Z ISN’T BRAND LOYAL AT ALL MYTH: GEN Z LOVES SHOWING OFF OUR EXPENSIVE BRANDS MYTH: GEN Z DOESN’T SHOP IN- STORE
- 203. IF BRANDS WANT CONSUMERS TO BE COMMITTED TO THEM, BRANDS NEED TO BE COMMITTED TO CONSUMERS. TRUST IS ALSO PARAMOUNT IN RELATIONSHIPS, AND BRAND RELATIONSHIPS ARE NO EXCEPTION. AUTHENTICITY, TRANSPARENCY AND TWO-WAY DIALOGUE WITH CONSUMERS ARE ESSENTIAL.
- 204. TRUSTIN SOCIALMEDIA
- 207. LESS THAN HALF OF MILLENNIALS BELIEVE BUSINESSES BEHAVE ETHICALLY AND THAT BUSINESS LEADERS ARE COMMITTED TO HELPING IMPROVE SOCIETY DELOITTEMILLENNIALSURVEY2018
- 211. TRUSTINFACEBOOKDROPPEDFROM 79%TO28% AFTERCAMBRIDGEANALYTICSAND ZUCKERBERGTESTIMONY PONEMONINSTITUTE
- 219. INFLUENCERS
- 221. SOCIAL MEDIA INFLUENCER - def • i • ni • ton A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. resources. “
- 222. PARA SOCIAL RELATIONSHIP PEOPLE COME TO FEEL AND CONSIDER MEDIA/INFLUENCER PERSONALITIES ALMOST AS FRIENDS. AN ILLUSIONARY EXPERIENCE, WHERE THE AUDIENCES INTERACT WITH PERSONAS AS IF THEY ARE ENGAGED IN A RECIPROCAL RELATIONSHIP WITH THEM. “ “
- 223. INFLUENCER MARKETING ORGANIC SEARCH EMAIL MARKETING PAID SEARCH DISPLAY ADVERTISING AFFILIATE MARKETING OTHER 22% 17% 15% 14% 9% 5% 18% INFLUENCER MARKETING IS THE FASTEST GROWING ONLINE AQUISITION CHANNEL Source: Adweek
- 224. DO WE ALWAYS NEED THE BIG ONES?
- 225. IT’S NOT ALWAYS ABOUT WHAT YOU HAVE ACHIEVED
- 226. BUT MORE ABOUT WHO YOU ARE AND YOU HAVE TO SAY
- 227. REACH ENGAGEMENT EXPENSIVE AFFORDABLE CELEBRITIES TOP INFLUENCERS MICRO INFLUENCERS +250K REACH +50K REACH 10-50K REACH ONE SIZE DOESN’T FIT ALL
- 228. 82% WOULD FOLLOW THE RECOMMENDATION OF A MICRO INFLUENCER Keller Fay Group & Experticity
- 230. REACH INFLUENCER ADVERTISING INFLUENCER ADVERTISING INFLUENCER ADVERTISING MICRO INFLUENCERS TIME WHICH MODEL DO WE CHOOSE?
- 231. BUYINGAPOST….
- 233. EVERYBODY WANTS TO BECOME AN INFLUENCER “ ”
- 240. SAME CLOUDS
- 242. A $1.3 BILLION PROBLEM CHEQ (CYBER SECURITY) & THE UNIVERSITY OF BALTIMORE - MEDIAKIX 18% OF TOTAL INFLUENCER FRAUD PURCHASED FOLLOWERS OR INAUTHENTIC ENGAGEMENT
- 243. INFLUENTIAL 3.5% ENGAGEMENT RATE OR HIGHER
- 244. TITLETEXT
- 245. TITLETEXT
- 252. TITLETEXT
- 253. “I DEFINITELY DO AS MUCH RESEARCH AS I CAN, BUT SOMETIMES THERE ISN’T MUCH RESEARCH YOU CAN DO BECAUSE IT’S A STARTING BRAND AND YOU KIND OF HAVE TO HAVE FAITH IN IT AND HOPE IT WILL WORK OUT THE WAY PEOPLE SAY IT WILL.” “YOU NEVER REALLY KNOW WHAT’S GOING TO HAPPEN.” KENDALL JENNER
- 254. GIL EYAL, CEO AND CO-FOUNDER OF INFLUENCER ANALYTICS PLATFORM HYPR “WE’RE MORE AWARE AND MORE CYNICAL”
- 255. BRANDS
- 260. TITLETEXT
- 261. Sweet spot Perspective of influencer Brand Content Themes Brand Audience The sweet spot? Right where the brand themes link to the perspective of the influencer and connects to the brands desired audience. Magic, really IT ALL NEEDS TO COME TOGETHER
- 266. THANKS!