1. Microsoft Cloud Computing: A Deeper Dive Into Windows AzureMicrosoft Business Solution SeriesPresented By: Sai Shankar and Jeff Hewitt Twitter: @CrederaBlog: http://blogs.credera.com/ Copyright © 2010 Credera. All Rights Reserved.

3. Desire more predictable IT costs

4. Want the features of the latest platform, but we don’t have the time or resources available to implement them

5. Need intuitive systems that are easy-to-use by both standard users and IT support

6. Limited, in-demand resources need to be allocated to strategic projects without sacrificing support requirements

7. Systems and applications must adhere to regulatory compliance

8. To maintain business continuity, disaster recovery & contingency planning is a necessity

9. Flexibility to change infrastructure as business requirements evolveSave Money, Increase Productivity, Grow the Business

10. Transformational Era

11. The Cloud Models

13. Leverage existing knowledge

14. Easy to deploy

15. Multiple languages

16. Interoperability

17. Scalable

18. Reliable

19. Flexible

20. Secure

21. Service oriented

22. Anywhere access

23. Interoperability

24. Between services

25. Between systems

26. Secure

27. Standards based

28. Easy deployment

29. Easy promotion

30. Scalable

31. Enterprise class

32. Relational model

33. Scalability

34. High availability

35. Mirroring

36. Disaster recovery

37. Large storage

38. High performance

40. Microsoft’s Footprint & Strengths Focus on highly secure, private, and reliable computing experiences based on sound business practices Geo-redundant data centers N+1 architecture 9 layers of data security Access via Secure Socket Layer (SSL) ITIL/MOF operational practices 24x7x365 support Backed by 99.9% uptime SLA Microsoft’s commercial cloud services have more than 40M paid seats Deep experience in serving global enterprise customers across a broad software portfolio Broad and deep, best-in-class, collaboration capabilities

42. Moved datacenters to Windows Azure based on cost, ease of management and available features

43. Needed to scale up and down quickly based on demand

44. Transitioned system to Windows Azure and SQL Azure to lower infrastructure costs and quickly scale for peak loads

45. Built a web-based location-sharing application for GPS-enabled phones

47. SQL Azure SQL Azure is a cloud-based database management system Although Microsoft plans to more data components, the first component to be released is SQL Azure Databases Built on top of Microsoft SQL Server Can be used by cloud and on-premiseapplications Coming soon Data Synchronization Reporting Analytics More … SQL Azure

48. Windows Azure AppFabric The Windows Azure AppFabric helps developers connect applications and services in the cloud or on-premise Major Windows Azure AppFabric components Service Bus Access Control Designed with interoperability in mind– allservices can be accessed using aRESTfull protocol Windows Azure AppFabric

49. Interoperability The Windows Azure cloud platform has been built from the ground up with interoperability in mind VS

50. Creating and migrating applications When choosing to migrate from on-premise to the cloud or to build a new application for the cloud, the following must be considered Application Management Application Security Application Compatibility Database Compatibility Developers still have toconsider issues likeavailability, scalabilityreliability and security whenmoving to the cloud

51. When does Azure make sense? Scalable web applications Application hosting Occasional peak loads Parallel processing application High performance computing Media processing Web application with background processes Collaborative processes Asynchronous applications Cloud storage accessible from on-premise or hosted application Distributed storage Information sharing

53. Proprietary/confidential information

54. Strategic applications

55. Regulated information

56. PCI, HIPAA, SOX

58. Duplicate backups in different data centers

59. Restricted use of multicasting

61. Rely on someone else for your applications

62. Can you always trust that the bandwidth will be there?

63. Can your service have any kind of latencies or interruptions?

64. E.g. 911 calling service

66. Channels designed to deal with interruption

68. How to migrate to another Cloud Computing provider to take advantage of new services or cost reductions

69. We do not know if vendors will provide some kind of API or bus

70. Will dramatically change the IT workforce

72. Pricing SQL Azure Web Edition $9.99 per database up to 1GB per month $49.95 per database up to 5GB per month** Business Edition $99.99 per database up to 10GB per month** $199.98 per database up to 20GB per month** $299.97 per database up to 30GB per month** $399.96 per database up to 40GB per month** $499.95 per database up to 50GB per month** AppFabric Access Control $1.99 per 100,000 transactions Service Bus $3.99 per connection on a “pay-as-you-go” basis Pack of 5 connections $9.95 Pack of 25 connections $49.75 Pack of 100 connections $199.00 Pack of 500 connections $995.00 Windows Azure Compute Small instance (default): $0.12 per hour Medium instance: $0.24 per hour Large instance: $0.48 per hour Extra large instance: $0.96 per hour Storage $0.15 per GB stored per month $0.01 per 10,000 storage transactions Content Delivery Network (CDN) $0.15 per GB for data transfers from European and North American locations* $0.20 per GB for data transfers from other locations* $0.01 per 10,000 transactions Data Transfers North America and Europe regions $0.10 per GB in $0.15 per GB out Asia Pacific Region $0.30 per GB in $0.45 per GB out

73. Sample pricing scenario Costs based on 3 Windows Azure instances, running 24 hours per day, 365 days per year

74. Summary & Conclusions The Windows Azure platform is a flexible cloud-computing platform that helps developers better focus on solving business problems and addressing customer needs Applications that would benefit from flexible and quick scalability, high transaction parallel processing, asynchronous background processing or broadly accessible storage and content delivery may be good candidates for the Windows Azure platform No need to invest upfront in expensive infrastructure – pay only for what you use, scale up and down as needed and Microsoft handles all the maintenance in a secure environment with 99.9% uptime Although Windows Azure’s competitive pricing may be cost effective for many business technology scenarios, it is not cost effective for smaller applications that would not leverage the core framework services

75. What Next? Resources Future Cloud Services Webinars (CRM Online – Fall 2010) Free introductory Azure offer from Microsoft Blog: http://blogs.credera.com/category/cloud-computing/ Microsoft: http://www.microsoft.com/windowsazure Contact Us Jeff Hewittjhewitt@credera.com Sai Shankarsmadanagopalan@credera.com For additional information about Credera, visit www.credera.com

76. Content Management Appendix

77. Credera Services Overview

78. Microsoft Solutions Practice Overview Solution Offerings Enterprise Portal Design and Implementation Business Process Integration and SOA Custom .NET Development (Web, Windows, Mobile) Microsoft Dynamics Customer Relationship Management eCommerce Cloud Solution Strategy, Design, and Implementation (BPOS, Azure, CRM) Accomplishments and Experience Microsoft Gold Certified Partner (managed partner status) Customer satisfaction survey results place Credera in the top quartile of all Gold Partners Member of Microsoft’s SharePoint Development Advisory Council (DAC) in Redmond, WA Hold the SharePoint competency (IW) with Microsoft and has been implementing since 2001 Microsoft Certified provider of SharePoint Deployment Planning Services Certified Implementer of Microsoft’s Business Productivity Online Suite Credera recently won the Microsoft's Customer Experience Award for the South Central Region

79. Questions & Next Steps Contact Credera … www.credera.com Email: jhowell@credera.com Phone: 972.759.1836 Follow us on Twitter: @Credera Blog: http://blogs.credera.com/ Content Management

80. Content Management Appendix

82. Backgrounds include business, technology, and management consulting with some of the most well-known and respected consulting firms in the world

83. Have served many influential corporations in a variety of industries over the past 20 yearsSample Clients Our Company Full-service business and technology consulting firm Provides business and technology solutions that offer measurable value to our clients Delivers value by leveraging our people’s accumulated industry and management experience with their deep technical expertise Established in 1999 Offices in Dallas, Austin, Denver Our Services Management Consulting Technology Solutions Business Intelligence

84. Content Management Windows Azure Demonstration To watch demonstration, please: Pause slideshare presentation Click on http://www.youtube.com/watch?v=UKEMuGKdcsE When demonstration ends, return to continue slideshare presentation