Laura Jordan Bambach's talk from Creative Social presents ... The Internet Used to be Fun. What happened?

1. the
internet
used to be
fun, what
happened?

2. eat me or
throw me
back
the
eugooglization
of the internet

3. a woman
contemplates
a fish

8. every digital
project you have
ever worked on
has a secret us
creatives don’t
like talking
about: SEO

9. what exactly
and
is happening
US!
in the world
of SEO these and App
days? culture…
about the which got me
fact that our thinking…
brands sites and social
are failing media…
about the
amount of about what
effort we that means
put into for
‘findability’ creatives

10. The insatiable quest for popularity (esp.
#1 through google, but also megaplatforms like
Facebook) is frequently creating a connected
world of crap adding to the world of crap.

11. #2
The continuous quest to
cut through the crap is
creating situations where
we are becoming more and
more protected from
things we don’t know, but
SHOULD.
(Watch Eli Pariser on TED, or talk to Flo)

13. So, how
does
search
work?

14. LOVE ME!
I AM
RELEVANT!

15. HEY!
LISTEN
HARDER
DAMN YOU!

16. NOW YOU
CAN
WATCH ME
TOO!

17. Link White text Affiliate
buying on white obsession
background
No Flash
Unsuitable
and “Black Hat”
repetitive SEO
keywords ‘spamdexing’
and has been
hashtags Thousands of
around for a unneccesary
long time site pages
Information Fake
de-ja-vu? BLOG
blogs
FARMS!
and
reviews

18. all I want to
do is make
great stuff
that people
love – and
enjoy it too

19. What Eli
Pariser
calls the
filter
bubble

23. I am being
stalked by
All Saints

24. but you have
there is no the internet no control
standard is showing and the web
google or you what it of one is not
Facebook thinks you a balanced
anymore want to see diet

25. So, can we
make
digital
channels
palatable
again?

26. BRILLIANT
IDEA STILL
HAS SEO
VALUE
2
YEARS
LATER!

27. LET ME PUT
A SMILE ON
YOUR FACE

28. social, linkbait is
experiential just a
and truly modern
useful or word for
entertaining viral
trumps
website
we are
getting the
opportunity
to lead on
content
creation

29. You need to
understand
the fish to
catch it

30. #winning!