21. C eNSE
Central Nervous System for the Earth.
Consisting of a trillion nanoscale sensors and actuators embedded in the
environment and connected via an array of networks with computing
systems, software and services to exchange their information among
analysis engines, storage systems and end users.
27. Gai a Theor y
The theory asserts that living organisms and their inorganic
surroundings have evolved together as a single living system that
greatly affects the chemistry and conditions of Earthâs surface.
Some scientists believe that this âGaian systemâ self-regulates in an
âautomaticâ manner. Earth's living system appears to keep conditions
on our planet just right for life to persist!
29. Intelligent Earth
+
wouldnât like us much.
But, Earth
would Internet.
30. Intelligent Earth
+
wouldnât like us much.
But, Earth
would Internet.
Internet is logical, scientific...
Just like Earth.
31. Intelligent Earth
+
wouldnât like us much.
But, Earth
would Internet.
Internet is logical, scientific...
Just like Earth.
Internet would understand that
infinite growth on finite
Earth is illogical.
33. Unlike us. +
We donât understand that
infinite growth on finite
Earth is illogical.
34. Unlike us. +
We donât understand that
infinite growth on finite
Earth is illogical.
We want MORE from Earth.
â We buy things we don't need
with money we don't have to
impress people we don't likeâ
Dave Ramsey / Tim Jackson /
My pal Matt.
48. Sort it ahht!
Understand the Earth we live on.
Can brands help us?
Brands make promises.
Represent culture. Promote
ideas.
Whatâs the role of a brand in
society?
49. Sort it ahht!
Understand the Earth we live on.
Can brands help us?
Brands make promises.
Represent culture. Promote
ideas.
Whatâs the role of a brand in
society? But... positive Vs
normative - bit sensible too for
humans really...
